
Lifecycle Growth Lead for Emerging Crypto Products
Coinbase, Saint Paul, Minnesota, United States, 55199
A leading cryptocurrency exchange is seeking a CRM & Lifecycle Marketing Manager to enhance product adoption and retention. This role involves crafting complex marketing journeys, leveraging machine learning for targeting, and executing campaigns across email and in-app notifications. The ideal candidate should have over 3 years of CRM experience and be proficient in managing multi-channel campaigns. This is an intense work culture where high performance is expected, with presence required for company offsites throughout the year.
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