Manager, Digital Strategy Monetization
Playfly Sports, Los Angeles, California, United States, 90079
Overview
Manager, Digital Strategy and Monetization
– Remote The Rundown: Playfly Sports Properties (PSP) is aiming to reach a $30 million increase in annual digital revenue over the next five years. We are seeking a high-performing Digital Strategy and Monetization Specialist to be a catalyst for this growth. You will serve as a strategic partner to multiple property sales teams, providing expert support and innovative frameworks to generate digital revenue growth. Your focus will be on driving new sponsorship and advertising revenue by unlocking the full potential of social media, web, mobile apps, lead generation, and email marketing ecosystems.
What You’ll Accomplish
Drive incremental revenue growth across assigned university sports properties by accelerating sponsorship and advertising sales across social media, web, mobile, and email platforms through creative pitch ideation, product demos, and continuous sales team training
Maintain a high-touch rhythm with the sales force through a strategic mix of virtual video collaboration and targeted in-person strategy sessions
Join the PSP sales team on client calls to provide expertise, address inquiries, and help drive revenue growth for the company
Manage a comprehensive digital inventory of all local properties while distilling complex post-campaign metrics into actionable "best practice" insights and cross-property success stories
Function as the primary liaison to university athletic digital teams—partnering with social media managers, content creators, website managers, as well as marketing communication strategists to align goals
Collaborate directly with university partners and local sales teams to architect and launch first-to-market digital and social media sponsorship opportunities
Understand and monitor the end-to-end digital activation process, guiding the sales team through every stage of the campaign lifecycle from pitch to execution
Tackle additional job-related projects and duties as the digital landscape and business needs evolve
What You’ll Bring
Bachelor’s degree in marketing, digital media, or related field
5+ years of professional experience in a digital media or marketing role
Outstanding partnership and relationship building skills
Understanding of digital audience metrics (e.g., Google Analytics, social media measurement tools, etc.)
Excellent communication skills and ability to provide instruction and guidance to individuals who may not have a strong digital acumen
Strong knowledge of social platforms (i.e., Facebook, Instagram, X, TikTok, YouTube, etc.)
Orientation toward providing excellent client service and following through on requests
Must be meticulous and can manage multiple projects
Strong Microsoft Excel and PowerPoint skills
Travel, Lifting, Physical Requirements
Travel required for the position, approximately one trip every 1-2 months.
What We Do Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com
What We Stand For At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.
EEOC & Diversity Statement Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
Accommodations Playfly Sports is committed to the full inclusion of all qualified individuals. We will provide reasonable accommodations for applicants. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com.
We are unable to sponsor or take over sponsorship of an employment visa for this role at this time
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
For California and UK Residents, please read our Privacy Policy
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Manager, Digital Strategy and Monetization
– Remote The Rundown: Playfly Sports Properties (PSP) is aiming to reach a $30 million increase in annual digital revenue over the next five years. We are seeking a high-performing Digital Strategy and Monetization Specialist to be a catalyst for this growth. You will serve as a strategic partner to multiple property sales teams, providing expert support and innovative frameworks to generate digital revenue growth. Your focus will be on driving new sponsorship and advertising revenue by unlocking the full potential of social media, web, mobile apps, lead generation, and email marketing ecosystems.
What You’ll Accomplish
Drive incremental revenue growth across assigned university sports properties by accelerating sponsorship and advertising sales across social media, web, mobile, and email platforms through creative pitch ideation, product demos, and continuous sales team training
Maintain a high-touch rhythm with the sales force through a strategic mix of virtual video collaboration and targeted in-person strategy sessions
Join the PSP sales team on client calls to provide expertise, address inquiries, and help drive revenue growth for the company
Manage a comprehensive digital inventory of all local properties while distilling complex post-campaign metrics into actionable "best practice" insights and cross-property success stories
Function as the primary liaison to university athletic digital teams—partnering with social media managers, content creators, website managers, as well as marketing communication strategists to align goals
Collaborate directly with university partners and local sales teams to architect and launch first-to-market digital and social media sponsorship opportunities
Understand and monitor the end-to-end digital activation process, guiding the sales team through every stage of the campaign lifecycle from pitch to execution
Tackle additional job-related projects and duties as the digital landscape and business needs evolve
What You’ll Bring
Bachelor’s degree in marketing, digital media, or related field
5+ years of professional experience in a digital media or marketing role
Outstanding partnership and relationship building skills
Understanding of digital audience metrics (e.g., Google Analytics, social media measurement tools, etc.)
Excellent communication skills and ability to provide instruction and guidance to individuals who may not have a strong digital acumen
Strong knowledge of social platforms (i.e., Facebook, Instagram, X, TikTok, YouTube, etc.)
Orientation toward providing excellent client service and following through on requests
Must be meticulous and can manage multiple projects
Strong Microsoft Excel and PowerPoint skills
Travel, Lifting, Physical Requirements
Travel required for the position, approximately one trip every 1-2 months.
What We Do Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com
What We Stand For At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.
EEOC & Diversity Statement Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
Accommodations Playfly Sports is committed to the full inclusion of all qualified individuals. We will provide reasonable accommodations for applicants. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com.
We are unable to sponsor or take over sponsorship of an employment visa for this role at this time
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
For California and UK Residents, please read our Privacy Policy
#J-18808-Ljbffr