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Marketing Specialist

SalaryGuide, Minneapolis, Minnesota, United States, 55400

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Responsibilities

Drive the end-to-end creation of client-focused marketing collateral from project management and content development to final production, ensuring all materials reflect brand standards and support business goals. Collaborate closely with regional leadership and the Brand & Creative Manager to produce high-impact RFPs/RFIs, presentations, and client-facing deliverables that elevate our competitive advantage. Plan, coordinate, and execute onsite and off-site events, overseeing budgeting, vendor management, promotion, graphics, materials, and logistical details. Partner with sales teams to advance business development efforts through tours, presentations, branded assets, networking opportunities, and proposal support. Support the planning, execution, and optimization of regional marketing campaigns across email, web, social media, and print. Monitor campaign performance, analyze results, and contribute insights to refine strategies and improve outcomes. Assist with ongoing updates to web and intranet content while managing incoming regional marketing inquiries. Ensure consistent messaging and brand alignment across digital platforms, marketing databases, and digital asset libraries. Requirements

4-year college degree in Marketing, Communications, or Graphic Design and/or equivalent professional experience 5+ years Marketing experience Proficiency in Office 365/Microsoft Office applications, specifically Teams, PowerPoint and Word Proficiency with graphic design tools (Adobe Creative Suite, Canva) Experience with event planning Experience with CRM and Marketing Automation Provide samples of relevant work to illustrate creative approach and experience Great attention to detail and project management skills. This role requires balancing several initiatives at once Preferred

Experience with WordPress, SharePoint, website development tools Strong abilities in digital marketing tactics and campaigns Experience with marketing databases, surveys, and content management Experience with contributing content for social media

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