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Social Media Coordinator

Blake's Beverage Co., Austin, Texas, us, 78716

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Overview Blake’s Beverage Company is looking for a creative, organized, and community-minded

Social Media Coordinator

to support our growing portfolio of brands, with a primary focus on

Austin Eastciders . This role is ideal for someone who loves creating content, engaging with audiences, and bringing brand voices to life across social platforms. You’ll work closely with the Social Media Manager and Head of Marketing to execute social strategies, create and publish content, manage day-to-day channel activity, and engage directly with consumers. While Austin Eastciders will be your main focus, you’ll also assist with social support for other brands within the Blake’s Beverage Company portfolio.

Responsibilities

Content Creation & Publishing: Create and publish social content for Austin Eastciders across Instagram, Facebook (Meta), and TikTok

Capture and edit short-form video, photos, and static content (Reels, TikToks, Stories, feed posts, etc.)

Assist with content calendars, posting schedules, and asset organization

Adapt brand voice and visual style across platforms while maintaining consistency

Support campaign launches, product releases, seasonal moments, and key initiatives

Community Management: Monitor and respond to comments, DMs, and customer inquiries in a timely, on-brand manner

Escalate customer service issues, legal concerns, or sensitive feedback when needed

Engage with followers, creators, and brand partners to build community and brand loyalty

Platform Management & Optimization: Assist in managing Austin Eastciders’ Meta and TikTok accounts, including posting, tagging, and basic reporting

Stay up to date on platform trends, features, and best practices

Support social listening and trend spotting to inform content ideas

Portfolio Support: Assist with social media needs for other Blake’s Beverage Company brands as needed

Help support cross-brand initiatives, promotions, and launches

Provide backup support for posting, engagement, or content creation during peak periods

Reporting & Collaboration: Assist with pulling basic performance metrics and insights

Collaborate with marketing, brand, and creative teams to align social with broader initiatives

Support content shoots, events, and on-site activations when applicable

Requirements

Qualifications

1–3 years of experience in social media, content creation, or digital marketing

Strong understanding of Instagram, Facebook, and TikTok (especially short-form video)

Comfortable creating content with a phone and editing using tools like CapCut, Adobe, Canva, or similar

Excellent written communication skills with a strong sense of brand voice

Highly organized, detail-oriented, and able to manage multiple brands and priorities

Self-starter with a collaborative mindset and positive attitude

Nice to Have

Experience working with consumer brands, food & beverage, or lifestyle brands

Familiarity with social scheduling and analytics tools

Experience supporting multiple brands or a portfolio business

Interest in beverage, cider, or better-for-you consumer products

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