
Overview
Blake’s Beverage Company is looking for a creative, organized, and community-minded
Social Media Coordinator
to support our growing portfolio of brands, with a primary focus on
Austin Eastciders . This role is ideal for someone who loves creating content, engaging with audiences, and bringing brand voices to life across social platforms. You’ll work closely with the Social Media Manager and Head of Marketing to execute social strategies, create and publish content, manage day-to-day channel activity, and engage directly with consumers. While Austin Eastciders will be your main focus, you’ll also assist with social support for other brands within the Blake’s Beverage Company portfolio.
Responsibilities
Content Creation & Publishing: Create and publish social content for Austin Eastciders across Instagram, Facebook (Meta), and TikTok
Capture and edit short-form video, photos, and static content (Reels, TikToks, Stories, feed posts, etc.)
Assist with content calendars, posting schedules, and asset organization
Adapt brand voice and visual style across platforms while maintaining consistency
Support campaign launches, product releases, seasonal moments, and key initiatives
Community Management: Monitor and respond to comments, DMs, and customer inquiries in a timely, on-brand manner
Escalate customer service issues, legal concerns, or sensitive feedback when needed
Engage with followers, creators, and brand partners to build community and brand loyalty
Platform Management & Optimization: Assist in managing Austin Eastciders’ Meta and TikTok accounts, including posting, tagging, and basic reporting
Stay up to date on platform trends, features, and best practices
Support social listening and trend spotting to inform content ideas
Portfolio Support: Assist with social media needs for other Blake’s Beverage Company brands as needed
Help support cross-brand initiatives, promotions, and launches
Provide backup support for posting, engagement, or content creation during peak periods
Reporting & Collaboration: Assist with pulling basic performance metrics and insights
Collaborate with marketing, brand, and creative teams to align social with broader initiatives
Support content shoots, events, and on-site activations when applicable
Requirements
Qualifications
1–3 years of experience in social media, content creation, or digital marketing
Strong understanding of Instagram, Facebook, and TikTok (especially short-form video)
Comfortable creating content with a phone and editing using tools like CapCut, Adobe, Canva, or similar
Excellent written communication skills with a strong sense of brand voice
Highly organized, detail-oriented, and able to manage multiple brands and priorities
Self-starter with a collaborative mindset and positive attitude
Nice to Have
Experience working with consumer brands, food & beverage, or lifestyle brands
Familiarity with social scheduling and analytics tools
Experience supporting multiple brands or a portfolio business
Interest in beverage, cider, or better-for-you consumer products
#J-18808-Ljbffr
Social Media Coordinator
to support our growing portfolio of brands, with a primary focus on
Austin Eastciders . This role is ideal for someone who loves creating content, engaging with audiences, and bringing brand voices to life across social platforms. You’ll work closely with the Social Media Manager and Head of Marketing to execute social strategies, create and publish content, manage day-to-day channel activity, and engage directly with consumers. While Austin Eastciders will be your main focus, you’ll also assist with social support for other brands within the Blake’s Beverage Company portfolio.
Responsibilities
Content Creation & Publishing: Create and publish social content for Austin Eastciders across Instagram, Facebook (Meta), and TikTok
Capture and edit short-form video, photos, and static content (Reels, TikToks, Stories, feed posts, etc.)
Assist with content calendars, posting schedules, and asset organization
Adapt brand voice and visual style across platforms while maintaining consistency
Support campaign launches, product releases, seasonal moments, and key initiatives
Community Management: Monitor and respond to comments, DMs, and customer inquiries in a timely, on-brand manner
Escalate customer service issues, legal concerns, or sensitive feedback when needed
Engage with followers, creators, and brand partners to build community and brand loyalty
Platform Management & Optimization: Assist in managing Austin Eastciders’ Meta and TikTok accounts, including posting, tagging, and basic reporting
Stay up to date on platform trends, features, and best practices
Support social listening and trend spotting to inform content ideas
Portfolio Support: Assist with social media needs for other Blake’s Beverage Company brands as needed
Help support cross-brand initiatives, promotions, and launches
Provide backup support for posting, engagement, or content creation during peak periods
Reporting & Collaboration: Assist with pulling basic performance metrics and insights
Collaborate with marketing, brand, and creative teams to align social with broader initiatives
Support content shoots, events, and on-site activations when applicable
Requirements
Qualifications
1–3 years of experience in social media, content creation, or digital marketing
Strong understanding of Instagram, Facebook, and TikTok (especially short-form video)
Comfortable creating content with a phone and editing using tools like CapCut, Adobe, Canva, or similar
Excellent written communication skills with a strong sense of brand voice
Highly organized, detail-oriented, and able to manage multiple brands and priorities
Self-starter with a collaborative mindset and positive attitude
Nice to Have
Experience working with consumer brands, food & beverage, or lifestyle brands
Familiarity with social scheduling and analytics tools
Experience supporting multiple brands or a portfolio business
Interest in beverage, cider, or better-for-you consumer products
#J-18808-Ljbffr