Overview
Marketing Director - Inpatient Rehabilitation Hospital
Lafayette Regional Rehabilitation Hospital in Lafayette, Indiana is a state-of-the-art inpatient rehabilitation hospital providing compassionate care to patients in Greater Lafayette and surrounding communities. We specialize in intensive rehabilitation for people overcoming strokes, brain injuries, spinal cord injuries, multiple trauma, and complex orthopedic conditions.
Our interdisciplinary rehab team – including therapists, nurses, and rehabilitation physicians – tailors comprehensive therapy programs for each patient, helping them relearn skills and gain strength through physical therapy, occupational therapy, speech therapy, and innovative rehabilitation techniques.
The hospital features modern amenities such as a large therapy gym, an indoor therapy pool, and transitional living spaces to practice daily activities, all designed to support a holistic recovery.
Accredited and consistently praised for high patient satisfaction and outcomes, Lafayette Regional Rehabilitation Hospital fosters a positive, teamwork-driven culture where patients are empowered to achieve their rehabilitation goals in a warm and professional setting.
We are seeking a Director of Marketing & Business Development to join our team of passionate patient caregivers!
Position Overview:
- The Director of Marketing and Business Development (DMBD) is primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales, to ensure full occupancy of the facility.
- Manages and directs the staff (Team of 10) in the Marketing and Business Development Department to achieve budgeted volume goals for average daily census and admissions. Provided administration with summaries and recommendations from market research evaluations.
- Coordinates the production and placement of advertisements. Works in conjunction with clinical leadership to develop and promote new programs and services.
- Key responsibilities include managing and strategically directing all the functions of the Marketing and Admissions department, developing individual clinical liaison goals and monitoring results for sales calls, referrals, admissions, and outpatients visits, develops and conducts ongoing marketing/sales training for marketing teams.
What you bring:
Licensed as Therapist or Nurse
- Experience working in the medical environment promoting programs and services.
- Ability to build strong relationships in an assigned territory utilizing clinical and selling skills.
- Passionate patient advocate assisting in the referral to admission process.
- Strong clinical skills with a mindset for business development.
Our hospital offers comprehensive benefits, designed to support your health and financial well-being.
Benefits:
- PPO and High Deductible Medical Plan options
- Flexible Spending and Health Savings Account options available
- Dental and Vision coverage
- 401K with employer matching
- Life insurance
- Short- and long-term disability
Wellness & Work Life Balance:
- Employee Assistance Program
- Wellness Program with quarterly wellness challenges with participation incentives
- Earned Time Off - start accruing vacation time on start date
As a participating hospital of Ernest Health, we offer robust recognition, wellness, and retention programs. These programs focus to enhance the employees’ work experience, recognize, and celebrate achievements. We also encourage employees to share their work experience through “My Ernest Journey” and through our Engagement Survey, where our approach is “You Spoke, We Listened”. These platforms provide additional avenues for employees to give feedback about their work experience and share what is important to them.
Qualifications
Required Skills:
- Three to five years current experience in healthcare required, preferably in a hospital setting or sales.
- Strong background in client services and relationship management preferred.
- Supervisory/leadership experience required.
- Current, valid, and active driver’s license, auto insurance, and clean driving record required.
- Ability to travel using publicly available air and ground transportation.
- Bachelor’s degree in healthcare field, marketing, or related field preferred.
Additional Qualifications/Skills:
- Demonstrates an understanding of patient mix, regulatory requirements, reimbursements, etc. that impact overall hospital operations.
- Demonstrates general computer skills including: data entry, word processing, email, and record management.
- Effective organizational and time management skills.
- Effective written and verbal communication skills.
- Ability to maintain quality and safety standards.
- Ability to maintain proper levels of confidentiality.
- Ability to work closely and professionally with others.
- Ability to develop and implement strategic sales plans.
- Ability to meet tight deadlines in relation to reports, plans, projects and other job responsibilities
Responsibilities:
Is the individual primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales to ensure full occupancy of the facility. Manages and directs the staff in the Marketing and Business Development Department. Provides administration with summaries and recommendations from market research evaluations. Coordinates the production and placement of advertisements. Integrates the hospital’s mission and “Guiding Principles” into daily practice.
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