Role Summary
Senior Brand Manager, North America (U.S. & Canada) drives growth and market leadership for the flagship aesthetics brand in North America. This role shapes strategy and translates insights into integrated marketing programs that strengthen brand equity and engage customers across channels. It requires balancing creativity with business discipline to deliver measurable growth, while leading cross-functional teams in a fast-paced environment. Location: New Jersey, USA (multiple sites listed: Basking Ridge, Bridgewater, Central NJ, East Brunswick, East Hanover, Edison, Elizabeth, Florham Park, Madison, Morristown, Newark, Parsippany, Wayne).
Responsibilities
- Establish, align, and execute the commercial strategy for the assigned brand in North America.
- Develop and manage annual brand plans, programs and integrated campaigns that achieve growth and profitability objectives.
- Translate brand strategy into actionable annual plans, KPIs, and measurement frameworks.
- Monitor the competitive landscape and translate insights into actionable brand and go-to-market strategies.
- Serve as the key liaison between marketing, sales, and executive leadership to communicate performance and identify opportunities.
- Lead product lifecycle strategy from launch through maturity and end-of-life, balancing market needs, profitability, and portfolio fit.
- Partner with Global Marketing and R&D to inform innovation and go-to-market readiness.
- Lead the development and execution of innovative, insight-driven marketing programs—including advertising, PR, events, and trade show initiatives—that elevate brand desirability and drive engagement.
- Manage agency partners and internal stakeholders to ensure creative excellence and consistent brand storytelling, while demonstrating hands-on executional acumen and the ability to deliver results without overreliance on external resources.
- Influence agency and partner outcomes through clear briefs, disciplined project management, and post-launch evaluation.
- Create sales tools and marketing assets to support customer acquisition, retention, and loyalty.
- Champion omnichannel engagement, leveraging analytics to optimize performance and ROI.
- Use analytics and customer insights to measure campaign performance and inform strategic decisions.
- Own end-to-end commercialization plans that translate insights into measurable revenue growth.
- Collaborate with Key Opinion Leaders (KOLs) and customers to gather insights, co-create programs, and advance brand advocacy.
- Lead brand presence at key congresses, symposia, and customer events to strengthen relationships and visibility.
- Conduct regular field travel to engage directly with customers and sales teams, ensuring strong market understanding and brand alignment.
- Leverage field and KOL insights to shape competitive differentiation.
- Own brand P&L performance and partner with Finance to model pricing scenarios, promotional ROI, and margin optimization. Evaluate product mix and portfolio contribution to ensure sustainable growth.
- Align marketing investments with business objectives, ensuring efficient allocation of resources and accountability for results.
- Manage brand budgets and vendor agreements to ensure fiscal responsibility and efficiency.
- Track, measure, and report on key performance indicators to inform continuous improvement.
Education
- Bachelor’s degree required.
- MBA preferred.
Qualifications
- Minimum 8 years of marketing experience in medical devices, aesthetics, or life sciences.
- Proven success developing and executing brand plans, product launches, and marketing programs in complex, cross-functional organizations.
- Demonstrated experience in product lifecycle management and cross-functional commercialization (R&D, Regulatory, Clinical).
- Demonstrated experience managing all aspects of the marketing mix—product, price, place, and promotion.
- Strong financial acumen with experience managing A&P budgets and vendor contracts.
- Excellent communication, leadership, and project management skills with the ability to influence across functions and levels.
- Strong knowledge of digital marketing, omnichannel engagement, and analytics.
- Ability to think strategically and execute with operational excellence in a matrixed environment.
- Experience collaborating across commercial, clinical, and creative functions to achieve business alignment.
Skills
- Leadership attributes: curiosity, accountability, and the ability to lead through influence.
- Growth mindset and collaborative problem-solving.
- Balances analytical rigor with creative intuition in marketing decisions.
- Clear, confident communication; ability to drive alignment across teams.
Additional Requirements
- Willing to travel up to 35% (including occasional weekends).