Overview
The Regional Director of Strategic Marketing is responsible for overseeing the marketing activities in an assigned group of ministries of the CHRISTUS Health System, which includes adult acute care hospitals, clinics, outpatient centers, and many other programs and facilities. This role supports marketing activities in ministries for new and existing services to achieve strategic growth and improve the health and well-being of those we serve. The position oversees a broad range of marketing activities related to the strategic direction and positioning of the organization and its leadership that promote, enhance, and protect brand reputation and enable the organization to become the partner of choice. Under the supervision of system leadership, the Regional Director plans, budgets, and implements marketing, advertising, branding/signage to increase/maintain the value/perception of the brand and grow health care and retail services. The Regional Director must have strategic reasoning skills and a deep understanding of several local health care markets, and the ability to work with a variety of key stakeholders to direct and inform marketing campaigns and activities. The Regional Director must monitor market dynamics and the competitive landscape to achieve a competitive advantage and provide timely and responsive changes to Marketing plans, tactics, and messaging as appropriate. The Regional Director interfaces daily with various publics and constituents, including senior leadership at the system and market levels, community and political leaders, regional CHRISTUS board members and Associates. The Regional Director will be privy to and responsible for protecting the integrity of confidential corporate information, including strategic plans, financial information, risk management situations, and patient information. The Regional Director is called upon to make significant judgment calls in relation to events and materials that represent CHRISTUS positively and consistently and to speak on the ministry\u2019s behalf.
Responsibilities
Meets expectations of the applicable OneCHRISTUS Competencies: Leader of Self, Leader of Others, or Leader of Leaders.
Collaborates with local leadership teams to meet accountability measures including labor productivity standards, quality metrics, associate engagement and retention efforts, and service level agreements to the consumer.
Work with system marketing and strategy resources, regional CHRISTUS leaders, and the senior vice president of group operations to create and implement effective marketing plans that achieve ministry goals, including increasing or maintaining the value of the brand, increasing patient volume, growing appropriate service lines and improving the health and wellbeing of those we serve.
Coordinate with all marketing functions to incorporate tools and resources, including strategic marketing plans, advertising, publications, special events, digital and corporate identity, and branding into an organized, multi-faceted program.
Lead a team of marketing specialists to develop marketing plans, implement tactics in support of well-defined goals, and measure/report on performance.
Collaborate with the marketing operations team to use customer relationship management (CRM) tactics and marketing automation to drive growth.
Create and implement plans to reach key markets via advertising, direct marketing, electronic media/website, paid digital marketing, collateral materials, and product/service promotions.
Monitor market dynamics and competitive landscape to achieve competitive market advantage and provide timely and responsive changes to marketing plans, tactics, and messaging as appropriate.
Adhere to and help implement CHRISTUS Health's brand standards, including image choice, messaging, tone, font, and icon selection, to establish and maintain the CHRISTUS brand in the market in alignment with the system brand.
Provide strategic direction in brand management, advertising, and marketing services for all region components.
Oversee and hold direct reports accountable for achieving determined success metrics and KPIs.
Collaborate across departments to achieve plans and fulfill KPIs.
Ensure effective control of marketing results and that objectives are achieved within designated budgets.
Represent regional CHRISTUS marketing on internal committees and task forces, as requested.
Manage and maintain vendor relationships as appropriate to responsibilities.
Demonstrate the ability to work in a matrixed, collaborative environment with multiple stakeholders.
Demonstrate problem-solving and supportive/innovative approaches to change; maintain strong human relations skills with the ability to handle confidential issues.
Demonstrate success in collaborating with other key leaders, including excellence in customer service and customer satisfaction, and the ability to maintain high Associate engagement and satisfaction.
Demonstrate understanding of financial operations and ability to meet/exceed expectations on an ongoing basis.
Make effective presentations to physicians, senior leadership, governance, and external constituents.
Be highly organized and detail-oriented with excellent project management skills.
Exhibit excellent oral and written communication skills, including creative approaches to internal and external marketing and communication platforms; maintain a professional demeanor.
Engage, manage, and grow a team of direct reports.
Use a computer for extended periods, including word processing, presentation, spreadsheet, and other programs.
Work extended hours on occasion, including some weekends and evenings.
Prioritize work with minimal supervision, create schedules, and meet deadlines; work rapidly under pressure and with frequent interruptions.
Handle confidential information responsibly.
Fulfill other duties assigned.
Job Requirements Education/Skills
Bachelor’s degree in communications, public relations, marketing, business, or related field required.
Master's degree preferred.
Experience
10 or more years of progressive leadership experience in marketing, corporate communications, and public/media relations including a solid understanding of digital technology, industry trends, and overall knowledge of the media landscape required.
Healthcare experience highly preferred.
Experience at an advertising or public relations agency may be helpful.
Familiarity with the CHRISTUS markets preferred.
Licenses, Registrations, or Certifications
None required.
Work Schedule 8AM - 5PM Monday-Friday
Work Type Full Time
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Responsibilities
Meets expectations of the applicable OneCHRISTUS Competencies: Leader of Self, Leader of Others, or Leader of Leaders.
Collaborates with local leadership teams to meet accountability measures including labor productivity standards, quality metrics, associate engagement and retention efforts, and service level agreements to the consumer.
Work with system marketing and strategy resources, regional CHRISTUS leaders, and the senior vice president of group operations to create and implement effective marketing plans that achieve ministry goals, including increasing or maintaining the value of the brand, increasing patient volume, growing appropriate service lines and improving the health and wellbeing of those we serve.
Coordinate with all marketing functions to incorporate tools and resources, including strategic marketing plans, advertising, publications, special events, digital and corporate identity, and branding into an organized, multi-faceted program.
Lead a team of marketing specialists to develop marketing plans, implement tactics in support of well-defined goals, and measure/report on performance.
Collaborate with the marketing operations team to use customer relationship management (CRM) tactics and marketing automation to drive growth.
Create and implement plans to reach key markets via advertising, direct marketing, electronic media/website, paid digital marketing, collateral materials, and product/service promotions.
Monitor market dynamics and competitive landscape to achieve competitive market advantage and provide timely and responsive changes to marketing plans, tactics, and messaging as appropriate.
Adhere to and help implement CHRISTUS Health's brand standards, including image choice, messaging, tone, font, and icon selection, to establish and maintain the CHRISTUS brand in the market in alignment with the system brand.
Provide strategic direction in brand management, advertising, and marketing services for all region components.
Oversee and hold direct reports accountable for achieving determined success metrics and KPIs.
Collaborate across departments to achieve plans and fulfill KPIs.
Ensure effective control of marketing results and that objectives are achieved within designated budgets.
Represent regional CHRISTUS marketing on internal committees and task forces, as requested.
Manage and maintain vendor relationships as appropriate to responsibilities.
Demonstrate the ability to work in a matrixed, collaborative environment with multiple stakeholders.
Demonstrate problem-solving and supportive/innovative approaches to change; maintain strong human relations skills with the ability to handle confidential issues.
Demonstrate success in collaborating with other key leaders, including excellence in customer service and customer satisfaction, and the ability to maintain high Associate engagement and satisfaction.
Demonstrate understanding of financial operations and ability to meet/exceed expectations on an ongoing basis.
Make effective presentations to physicians, senior leadership, governance, and external constituents.
Be highly organized and detail-oriented with excellent project management skills.
Exhibit excellent oral and written communication skills, including creative approaches to internal and external marketing and communication platforms; maintain a professional demeanor.
Engage, manage, and grow a team of direct reports.
Use a computer for extended periods, including word processing, presentation, spreadsheet, and other programs.
Work extended hours on occasion, including some weekends and evenings.
Prioritize work with minimal supervision, create schedules, and meet deadlines; work rapidly under pressure and with frequent interruptions.
Handle confidential information responsibly.
Fulfill other duties assigned.
Job Requirements Education/Skills
Bachelor’s degree in communications, public relations, marketing, business, or related field required.
Master's degree preferred.
Experience
10 or more years of progressive leadership experience in marketing, corporate communications, and public/media relations including a solid understanding of digital technology, industry trends, and overall knowledge of the media landscape required.
Healthcare experience highly preferred.
Experience at an advertising or public relations agency may be helpful.
Familiarity with the CHRISTUS markets preferred.
Licenses, Registrations, or Certifications
None required.
Work Schedule 8AM - 5PM Monday-Friday
Work Type Full Time
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