NAMR Marketing Strategy Senior Manager
The Boston Consulting Group GmbH, Boston, Massachusetts, us, 02298
Locations
Boston | Chicago | Washington
Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation‑inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom‑line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading‑edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You’ll Do As an integral member of the NAMR Marketing team, the Senior Manager, Marketing Strategy will be deployed against strategic marketing initiatives that align with commercial priorities across the region. This individual will serve as a trusted advisor and problem‑solver—helping diagnose needs, define go‑to‑market strategies, and deliver programs that accelerate business outcomes. We are looking for a candidate with strong problem‑solving skills, ability to use insights to drive impact, and interest in driving strategic projects forward.
The role is dynamic and varied: you may be embedded in a Specialty Business Unit (SBU), a Practice Area, or deployed against acute commercial opportunities that require targeted marketing solutions. At times, you’ll be responsible for developing and executing the strategy; at other times, you’ll shape the plan and partner with others across BCG to bring it to life.
This is a highly cross‑functional role that requires strong collaboration, agility, and a proactive mindset. You’ll work closely with senior leaders and a team of high‑performing marketing generalists to design and deliver programs that resonate with well‑defined audiences and drive measurable impact.
You will:
Identify high‑impact opportunities and translate them into clear marketing programs
Diagnose business needs and recommend marketing strategies—sometimes leading execution directly, and other times partnering with others to implement
Drive key initiatives such as strategic pilots, audience‑focused campaigns, and go‑to‑market efforts for growth areas
Collaborate across different parts of the organization (e.g. Practice Areas, SBUs, and Business Services) to ensure alignment, leverage best practices, and connect dots across efforts
Support decision‑making through compelling internal storytelling, strategic framing, and well‑structured plans
Engage directly with senior stakeholders to define target audiences and shape tailored content and activations that meet their needs
You're Good At
Connecting dots across teams, markets, and data sources to find opportunities and confluence
Collaborating cross‑functionally and influencing without authority in a matrixed environment
Interfacing with senior leaders to clarify priorities, provide strategic recommendations, and build trust
Diagnosing needs and designing go‑to‑market strategies that are fit‑for‑purpose and audience‑focused
Driving pilot programs and strategic initiatives with a bias toward learning, iteration, and impact
Setting direction, removing roadblocks, and modeling client‑first execution
Communicating clearly and persuasively—in writing and in person—especially in high‑stakes or fast‑moving situations
Juggling multiple projects in an agile environment
What You’ll Bring
BA/BS degree in Marketing, Business, Communications, or a related field
10+ years of experience in marketing strategy, consulting, business transformation, or similar roles
A strong track record of developing strategic marketing plans in complex, global environments
Experience working across multiple marketing disciplines, including content, digital, brand, and events
Demonstrated ability to lead cross‑functional projects, manage multiple stakeholders, and drive execution
Excellent analytical, storytelling, and presentation skills
Comfort operating with ambiguity and pivoting quickly based on business needs
Proficiency in Microsoft Office suite (especially PowerPoint and Excel)
Who You’ll Work With
NAMR MDPs
NAMR Marketing Team
Specialty Business Unit and/or Practice Area Leadership
Brand, digital, content, and operations marketing teams
External agencies or vendors, as needed
Format At BCG, our people and relationships are at the heart of everything we do. We believe that in‑person work is essential to our culture, mentorship, and professional development. That's why we operate on a hybrid model, with the expectation that team members will be in the office 3 to 5 days per week. This role is designed for those who thrive in a dynamic, collaborative environment and is not intended for remote or virtual work.
Compensation Total compensation for this role includes base salary, annual discretionary performance bonus, retirement contribution, and a market‑leading benefits package described below.
The base salary range for this role begins at $120,000 in our lowest cost geography and goes up to $154,000 in our highest cost geography. Your recruiting contact can share more about the specific salary range for your preferred location during the hiring process.
In addition to your base salary, your total compensation will include a discretionary bonus of up to 20% and a generous retirement contribution that starts at 5% and moves to 10% after 2 years.
Benefits
Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
Low $10 (USD) copays for trips to the doctor, urgent care visits, and prescriptions for generic drugs
Dental coverage, including up to $5,000 in orthodontia benefits
Vision insurance with coverage for both glasses and contact lenses annually
Reimbursement for gym memberships and other fitness activities
Fully vested retirement contributions made annually (whether you contribute or not), plus the option for employees to make personal contributions to a 401(k) plan
Paid parental leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
Generous paid time off, including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)
Paid sick time on an as‑needed basis
Employees, spouses, and children are covered at no cost. Employees share in the cost of domestic partner coverage.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E‑Verify Employer. Click here for more information on E‑Verify.
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Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation‑inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom‑line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading‑edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You’ll Do As an integral member of the NAMR Marketing team, the Senior Manager, Marketing Strategy will be deployed against strategic marketing initiatives that align with commercial priorities across the region. This individual will serve as a trusted advisor and problem‑solver—helping diagnose needs, define go‑to‑market strategies, and deliver programs that accelerate business outcomes. We are looking for a candidate with strong problem‑solving skills, ability to use insights to drive impact, and interest in driving strategic projects forward.
The role is dynamic and varied: you may be embedded in a Specialty Business Unit (SBU), a Practice Area, or deployed against acute commercial opportunities that require targeted marketing solutions. At times, you’ll be responsible for developing and executing the strategy; at other times, you’ll shape the plan and partner with others across BCG to bring it to life.
This is a highly cross‑functional role that requires strong collaboration, agility, and a proactive mindset. You’ll work closely with senior leaders and a team of high‑performing marketing generalists to design and deliver programs that resonate with well‑defined audiences and drive measurable impact.
You will:
Identify high‑impact opportunities and translate them into clear marketing programs
Diagnose business needs and recommend marketing strategies—sometimes leading execution directly, and other times partnering with others to implement
Drive key initiatives such as strategic pilots, audience‑focused campaigns, and go‑to‑market efforts for growth areas
Collaborate across different parts of the organization (e.g. Practice Areas, SBUs, and Business Services) to ensure alignment, leverage best practices, and connect dots across efforts
Support decision‑making through compelling internal storytelling, strategic framing, and well‑structured plans
Engage directly with senior stakeholders to define target audiences and shape tailored content and activations that meet their needs
You're Good At
Connecting dots across teams, markets, and data sources to find opportunities and confluence
Collaborating cross‑functionally and influencing without authority in a matrixed environment
Interfacing with senior leaders to clarify priorities, provide strategic recommendations, and build trust
Diagnosing needs and designing go‑to‑market strategies that are fit‑for‑purpose and audience‑focused
Driving pilot programs and strategic initiatives with a bias toward learning, iteration, and impact
Setting direction, removing roadblocks, and modeling client‑first execution
Communicating clearly and persuasively—in writing and in person—especially in high‑stakes or fast‑moving situations
Juggling multiple projects in an agile environment
What You’ll Bring
BA/BS degree in Marketing, Business, Communications, or a related field
10+ years of experience in marketing strategy, consulting, business transformation, or similar roles
A strong track record of developing strategic marketing plans in complex, global environments
Experience working across multiple marketing disciplines, including content, digital, brand, and events
Demonstrated ability to lead cross‑functional projects, manage multiple stakeholders, and drive execution
Excellent analytical, storytelling, and presentation skills
Comfort operating with ambiguity and pivoting quickly based on business needs
Proficiency in Microsoft Office suite (especially PowerPoint and Excel)
Who You’ll Work With
NAMR MDPs
NAMR Marketing Team
Specialty Business Unit and/or Practice Area Leadership
Brand, digital, content, and operations marketing teams
External agencies or vendors, as needed
Format At BCG, our people and relationships are at the heart of everything we do. We believe that in‑person work is essential to our culture, mentorship, and professional development. That's why we operate on a hybrid model, with the expectation that team members will be in the office 3 to 5 days per week. This role is designed for those who thrive in a dynamic, collaborative environment and is not intended for remote or virtual work.
Compensation Total compensation for this role includes base salary, annual discretionary performance bonus, retirement contribution, and a market‑leading benefits package described below.
The base salary range for this role begins at $120,000 in our lowest cost geography and goes up to $154,000 in our highest cost geography. Your recruiting contact can share more about the specific salary range for your preferred location during the hiring process.
In addition to your base salary, your total compensation will include a discretionary bonus of up to 20% and a generous retirement contribution that starts at 5% and moves to 10% after 2 years.
Benefits
Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
Low $10 (USD) copays for trips to the doctor, urgent care visits, and prescriptions for generic drugs
Dental coverage, including up to $5,000 in orthodontia benefits
Vision insurance with coverage for both glasses and contact lenses annually
Reimbursement for gym memberships and other fitness activities
Fully vested retirement contributions made annually (whether you contribute or not), plus the option for employees to make personal contributions to a 401(k) plan
Paid parental leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
Generous paid time off, including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)
Paid sick time on an as‑needed basis
Employees, spouses, and children are covered at no cost. Employees share in the cost of domestic partner coverage.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E‑Verify Employer. Click here for more information on E‑Verify.
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