CRM & Marketing Automation Specialist
Revol One Financial, Urbandale, Iowa, United States, 50322
Location: Remote/Hybrid
At Revol One Financial®
we offer a unique and exciting opportunity be on the ground floor of a startup that will upend the industry by being a refreshingly straight forward insurance company. Do you like to make quick decisions? Influence projects and outcomes? Be empowered to make decisions? We work differently and have a collaborative, fun, casual culture with none of the entanglements and roadblocks of a typical corporate environment. As a
CRM & Marketing Automation Specialist
of Revol One Financial, you will have the chance to mold & shape a critical area of Operations, work closely with leadership, work on numerous cross- function projects and wear multiple hats, all of which will be an excellent learning experience and provide opportunities for significant professional growth.
Revol One Mission & Core Values Our Mission is to revolution how people feel, think and experience retirement solutions.
Our Core Values
Lead with Trust & Integrity – We walk the talk. Living with integrity means our actions always match our words.
Treat others with Respect & Humility – We value every individual. We respect and care for each fostering a supportive and empathetic workplace culture.
Always be Genuine, Honest & Transparent – We know what we are and what we are not. We let honesty and transparency guide our decisions and actions, ensuring we stay true to who we are.
Own Your Entrepreneurial Spirit – Everyone acts like an entrepreneur. We take initiative, own our actions, and drive innovation.
Embrace Fun & Flexibility – Agility and positivity defines us. We embrace the fun in everything we do staying nimble and enthusiastic.
We are One Revol One Financial – We Can, and we Will succeed together. We face challenges head on with determination and commitment, confident in our ability to succeed.
CRM & Marketing Automation Specialist We’re looking for a CRM & Marketing Automation Specialist to own and optimize our CRM ecosystem and marketing automation programs. This role sits at the intersection of marketing, data, and technology, ensuring our CRM is accurate, scalable, and actively driving customer engagement, campaign performance, and business growth.
Major Duties & Responsibilities CRM and Data Management
Serve as the primary CRM system owner and own the day-to-day management, accuracy, integrity, and compliance of the CRM database.
Maintain CRM structure, field usage, naming conventions, and documentation to support scalability and adoption.
Partner with IT to manage ongoing data imports, exports, etc. From FAST and other systems. M
Manage data imports/exports (e.g., from FAST and other systems) in collaboration with IT.
Marketing Automation and Campaign Execution
Build and manage audience segmentation for targeted campaigns and customer journeys.
Develop, execute, and optimize email journeys, campaign and marketing automation workflows within CRM Zoho.
Implement lifecycle marketing logic, triggers, and decision trees aligned with business goals.
Analytics and Optimization
Monitor campaign and jorney performance, analyze results, and provide actionable insights. Translate CRM and campaign data into clear insights and recommendations for decision-making.
Develop, maintain, and optimize CRM reports and dashboards for Marketing and Sales stakeholders.
Ensure seamless integration between CRM, email, and digital platforms.
Cross-Functional Collaboration
Act as the first point of contact for CRM questions, troubleshooting, and enhancements.
Support user onboarding, training, and ongoing adoption across Sales and Marketing teams.
Collaborate with Marketing, Sales, IT, and Compliance teams to support product launches, campaigns, and ongoing initiatives.
Support testing, troubleshooting, and continuous improvement efforts across CRM automation programs.
Skills, Experience & Qualifications
2-3 years of experience working with a CRM or marketing automation platform (Zoho CRM preferred; Salseforce, Hubspot, or similar a plus).
Foundational understanding of CRM data management, segmentation, and marketing automation concepts.
Experience in the life insurance and annuity industry preferred.
Experience working in a Business to Business or Business to Business Consumer environment preferred.
Strong attention to detail with an interest in data hygiene, QA, and accuracy.
Experience supporting email campaigns and automated workflows, or strong interest in learning and building them.
Ability to review campaign performance metrics and summarize results and opportunities for improvement. Basic experience with CRM reporting and dashboards (or willingness to learn).
Understanding of customer journeys and lifecycle marketing concepts.
Highly organized with the ability to manage tasks, timelines, and priorities.
Curious, proactive learner with a teat-and-learn mindset and willingness to ask questions.
Strong written and verbal communication skills.
Revol One Financial® is the marketing name for Revol One Insurance Company. Revol One Insurance Company is responsible for its own financial and contractual obligations. Revol One Insurance Company is not authorized to conduct business in the state of New York.
#J-18808-Ljbffr
At Revol One Financial®
we offer a unique and exciting opportunity be on the ground floor of a startup that will upend the industry by being a refreshingly straight forward insurance company. Do you like to make quick decisions? Influence projects and outcomes? Be empowered to make decisions? We work differently and have a collaborative, fun, casual culture with none of the entanglements and roadblocks of a typical corporate environment. As a
CRM & Marketing Automation Specialist
of Revol One Financial, you will have the chance to mold & shape a critical area of Operations, work closely with leadership, work on numerous cross- function projects and wear multiple hats, all of which will be an excellent learning experience and provide opportunities for significant professional growth.
Revol One Mission & Core Values Our Mission is to revolution how people feel, think and experience retirement solutions.
Our Core Values
Lead with Trust & Integrity – We walk the talk. Living with integrity means our actions always match our words.
Treat others with Respect & Humility – We value every individual. We respect and care for each fostering a supportive and empathetic workplace culture.
Always be Genuine, Honest & Transparent – We know what we are and what we are not. We let honesty and transparency guide our decisions and actions, ensuring we stay true to who we are.
Own Your Entrepreneurial Spirit – Everyone acts like an entrepreneur. We take initiative, own our actions, and drive innovation.
Embrace Fun & Flexibility – Agility and positivity defines us. We embrace the fun in everything we do staying nimble and enthusiastic.
We are One Revol One Financial – We Can, and we Will succeed together. We face challenges head on with determination and commitment, confident in our ability to succeed.
CRM & Marketing Automation Specialist We’re looking for a CRM & Marketing Automation Specialist to own and optimize our CRM ecosystem and marketing automation programs. This role sits at the intersection of marketing, data, and technology, ensuring our CRM is accurate, scalable, and actively driving customer engagement, campaign performance, and business growth.
Major Duties & Responsibilities CRM and Data Management
Serve as the primary CRM system owner and own the day-to-day management, accuracy, integrity, and compliance of the CRM database.
Maintain CRM structure, field usage, naming conventions, and documentation to support scalability and adoption.
Partner with IT to manage ongoing data imports, exports, etc. From FAST and other systems. M
Manage data imports/exports (e.g., from FAST and other systems) in collaboration with IT.
Marketing Automation and Campaign Execution
Build and manage audience segmentation for targeted campaigns and customer journeys.
Develop, execute, and optimize email journeys, campaign and marketing automation workflows within CRM Zoho.
Implement lifecycle marketing logic, triggers, and decision trees aligned with business goals.
Analytics and Optimization
Monitor campaign and jorney performance, analyze results, and provide actionable insights. Translate CRM and campaign data into clear insights and recommendations for decision-making.
Develop, maintain, and optimize CRM reports and dashboards for Marketing and Sales stakeholders.
Ensure seamless integration between CRM, email, and digital platforms.
Cross-Functional Collaboration
Act as the first point of contact for CRM questions, troubleshooting, and enhancements.
Support user onboarding, training, and ongoing adoption across Sales and Marketing teams.
Collaborate with Marketing, Sales, IT, and Compliance teams to support product launches, campaigns, and ongoing initiatives.
Support testing, troubleshooting, and continuous improvement efforts across CRM automation programs.
Skills, Experience & Qualifications
2-3 years of experience working with a CRM or marketing automation platform (Zoho CRM preferred; Salseforce, Hubspot, or similar a plus).
Foundational understanding of CRM data management, segmentation, and marketing automation concepts.
Experience in the life insurance and annuity industry preferred.
Experience working in a Business to Business or Business to Business Consumer environment preferred.
Strong attention to detail with an interest in data hygiene, QA, and accuracy.
Experience supporting email campaigns and automated workflows, or strong interest in learning and building them.
Ability to review campaign performance metrics and summarize results and opportunities for improvement. Basic experience with CRM reporting and dashboards (or willingness to learn).
Understanding of customer journeys and lifecycle marketing concepts.
Highly organized with the ability to manage tasks, timelines, and priorities.
Curious, proactive learner with a teat-and-learn mindset and willingness to ask questions.
Strong written and verbal communication skills.
Revol One Financial® is the marketing name for Revol One Insurance Company. Revol One Insurance Company is responsible for its own financial and contractual obligations. Revol One Insurance Company is not authorized to conduct business in the state of New York.
#J-18808-Ljbffr