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Director, GTM Enablement

Culture Amp, Chicago, Illinois, United States, 60290

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Join us on our mission to make a better world of work.

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high‑performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies—including Canva, On, Asana, Dolby, McDonald’s, and Nasdaq—depend on Culture Amp every day.

Overview As our Director, GTM Enablement, you will lead the strategy and execution of enablement for our entire global revenue organization (Sales, SDR, Customer Success, Partnerships, and related GTM roles) to improve productivity, consistency, and customer outcomes across the full customer lifecycle. You’ll drive scalable onboarding, ongoing role‑based development, and launch‑readiness programs that align to Culture Amp’s GTM priorities, narrative, and product roadmap. You will partner closely with Product Marketing, Product, Sales Operations, CX Operations, Marketing Operations, GTM Systems, Deal Desk, and Sales/CX leadership to ensure our field teams are equipped with the skills, tools, and confidence to win new customers, drive adoption, and expand accounts. This role sits in Revenue Operations, reporting to the VP of Revenue Operations, and is pivotal to unifying GTM execution across all our regions (NA, EMEA, APAC), with data‑driven rigor and change management at scale.

Responsibilities

Set and own the end‑to‑end revenue enablement strategy and operating model (onboarding, skills/certification, role‑based curricula, continuous learning) for all revenue functions; define clear success metrics tied to pipeline, win rate, ramp time, retention/expansion, and productivity.

Build monthly and quarterly enablement plans that align to Culture Amp’s narrative, campaigns, and product GTM, partnering with Product Marketing on story‑led assets, competitive positioning, and objection handling, and with Marketing and Sales leadership on activation in the field.

Lead cross‑functional launch readiness for major product and narrative updates; drive the adoption of pitch materials, playbooks, battlecards, and talk tracks; ensure SDR, AEs, and CS have role‑specific practice, assets, and reinforcement.

Partner with Revenue Operations sister teams to embed process changes (e.g., tool updates and system overhauls) with training, comms, and change management that drive adoption and policy compliance at scale.

Establish an enablement measurement framework and inspection cadence, leveraging Looker dashboards and RevOps reporting to track leading and lagging indicators; iterate based on data and seller feedback.

Design and govern onboarding programs that reduce ramp time and improve time‑to‑first‑deal and time‑to‑first‑expansion across segments and regions; maintain modern curricula and certifications by role and level.

Integrate AI‑ and conversation‑intelligence–driven insights (e.g., Gong AI summaries, objection themes) into coaching, programs, and leadership updates; close the loop with Product and PMM on recurring customer feedback and competitive signals.

Build, mentor, and develop a diverse, high‑performing enablement team; foster a learning culture and strong field partnership; scale impact through repeatable playbooks and internal communities of practice.

Own the administration and evolution of our GTM knowledge management systems and resources.

Qualifications

Significant leadership experience in Revenue or Sales Enablement within B2B SaaS, owning multi‑role enablement (Sales, SDR, CS) and delivering measurable impact on ramp, win rate, deal velocity, and NRR/expansion.

Demonstrated success building scalable onboarding and role‑based curricula, and launching cross‑functional readiness programs that integrate product, competitive, and process change enablement.

Strong cross‑functional influence partnering with Product Marketing, Product, Demand Gen, Sales/CX leadership, and Revenue Operations; proven change management in complex and fast‑moving GTM environments.

Data‑driven approach to enablement with proficiency collaborating on reporting and establishing inspection cadences tied to GTM outcomes and productivity metrics.

Familiarity with modern GTM toolsets (e.g., CRM, conversational intelligence platforms, learning/enablement platforms) and comfort incorporating AI‑driven insights into training and coaching programs.

Excellent storytelling, facilitation, and coaching skills; ability to help translate a company narrative into simple, role‑ready talk tracks and assets that sellers actually use.

(Nice to have) Experience enabling multi‑product SaaS motions and multi‑party buyer committees; experience driving advanced value selling; comfort aligning to CHRO‑first narratives with CFO/COO/CIO adaptations in HR tech or adjacent categories.

Benefits

Employee Share Options Program: Become an owner in Culture Amp and share in our success.

Programs, coaching, and budgets to help you thrive personally and professionally.

Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety, and development of our people.

Monthly Camper Life Allowance: an automatic allowance paid out each month with your pay—use it to improve your experience and life outside work.

Team budgets dedicated to team‑building activities and connection.

Intentional quarterly wellbeing pauses: a company‑wide shutdown day in each region to pause, reset, and focus on restoration and rest, without using vacation time.

Extended year‑end breaks: an extended refresh period at the end of the year.

Excellent parental leave and in‑work support program available from day 1.

5 Social Impact Days a year to make a positive impact on the community outside of work.

MacBooks for you to do your best work & a work‑from‑home office budget to set up your home office.

Medical insurance coverage for you and your family (available for US & UK only).

Compensation Base Salary Range (US)

$200,000 – $240,000 USD

In addition to base salary, your compensation package will include equity and benefits. For sales roles, your package may also include sales commission.

Equal Opportunity & Anti‑Racism Culture Amp is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, colour, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. We have a strong commitment to anti‑racism and endeavour to lead by example. We believe in diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.

Application Process We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience! If you require reasonable accommodations or adjustments due to a disability, please contact accommodations@cultureamp.com. Your personal information will be retained for a period of two years (four years for the US) and may be used for future job opportunities. For further information please see our privacy policy.

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