Responsibilities
Segment & ICP work
Own and execute go-to-market work for 1–2 priority segments in partnership with the Director of Product Marketing
Conduct ICP and market research to inform segmentation, positioning/messaging, and GTM plans (e.g., interviews, win/loss, deal reviews, desk research)
Translate insights into segment-ready outputs (ICP definitions, messaging, proof points, talk tracks, FAQs)
Enable Sales & internal teams
Build and maintain sales enablement materials (one-pagers, decks, talk tracks, objection handling, battlecards) and help drive adoption through trainings and updates
Partner closely with Sales, RevOps, and CS to capture feedback and iterate on messaging and assets
Product launches
Requirements
3–5 years of product marketing experience (strong preference for B2B SaaS)
Experience shaping messaging/positioning for specific customer segments, personas, or use cases
Strong writing and communication skills—able to turn complex topics into clear, compelling copy
Comfort with qualitative + quantitative research (interviews, surveys, pipeline/product data, competitive analysis)
Strong project management skills and the ability to prioritize multiple workstreams in a fast-moving environment
Proven ability to collaborate cross-functionally with Sales, Growth, and Content partners
Preferred
Experience supporting ABM or targeted segment campaigns (in partnership with Demand Gen/Growth)
Experience in fintech, payments, or multi-stakeholder B2B buying environments
Benefits
equity and benefits; fully remote
#J-18808-Ljbffr
Segment & ICP work
Own and execute go-to-market work for 1–2 priority segments in partnership with the Director of Product Marketing
Conduct ICP and market research to inform segmentation, positioning/messaging, and GTM plans (e.g., interviews, win/loss, deal reviews, desk research)
Translate insights into segment-ready outputs (ICP definitions, messaging, proof points, talk tracks, FAQs)
Enable Sales & internal teams
Build and maintain sales enablement materials (one-pagers, decks, talk tracks, objection handling, battlecards) and help drive adoption through trainings and updates
Partner closely with Sales, RevOps, and CS to capture feedback and iterate on messaging and assets
Product launches
Requirements
3–5 years of product marketing experience (strong preference for B2B SaaS)
Experience shaping messaging/positioning for specific customer segments, personas, or use cases
Strong writing and communication skills—able to turn complex topics into clear, compelling copy
Comfort with qualitative + quantitative research (interviews, surveys, pipeline/product data, competitive analysis)
Strong project management skills and the ability to prioritize multiple workstreams in a fast-moving environment
Proven ability to collaborate cross-functionally with Sales, Growth, and Content partners
Preferred
Experience supporting ABM or targeted segment campaigns (in partnership with Demand Gen/Growth)
Experience in fintech, payments, or multi-stakeholder B2B buying environments
Benefits
equity and benefits; fully remote
#J-18808-Ljbffr