Summary:
Are you passionate about understanding user and customer needs? Join our vibrant Marketing Insights team dedicated to enhancing the value Meta brings through its platforms and services. As a critical member of our team, you will apply your research expertise to shape marketing strategies that connect people and businesses to meaningful experiences.
Key Responsibilities:
Develop and identify learning agendas that align with our business objectives.
Design and conduct both quantitative and qualitative research to inform strategic planning and decision-making, impacting marketing and brand strategies, as well as campaign and product development.
Simplify complex research findings into actionable insights, providing clear recommendations.
Communicate effectively to inspire teams and encourage the application of insights across the organization.
Minimum Qualifications: 6+ years of research experience with strong qualitative and quantitative skills in a business context to drive decision-making and identify new opportunities.
Demonstrated success in crafting insights-driven marketing campaigns and product launches that align with strategic development for impactful business outcomes.
Proven ability to navigate ambiguity, prioritize effectively, and lead learning agendas independently.
Bachelor's degree required; an MA or PhD is preferred.
Preferred Qualifications: 3+ years of experience in the digital advertising landscape, particularly with Meta's advertising and measurement products.
Experience with marketing campaign analysis and performance measurement.
A strong track record of influencing and guiding cross-functional teams such as engineering, data science, sales, product, and creative to execute and assess marketing campaigns.
Public Compensation: $138,000/year to $188,000/year + bonus + equity + benefits Industry:
Internet Equal Opportunity: Meta is dedicated to being an Equal Employment Opportunity and Affirmative Action employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex (including pregnancy and childbirth), sexual orientation, gender identity, or other protected characteristics. We also consider qualified applicants with criminal histories, in compliance with applicable laws. Meta participates in the E-Verify program in certain locations as required. Additionally, artificial intelligence and machine learning technologies may be utilized in the hiring process. We are committed to providing reasonable accommodations for candidates with disabilities. If you need assistance during the application process, please reach out to our accommodations team.
Design and conduct both quantitative and qualitative research to inform strategic planning and decision-making, impacting marketing and brand strategies, as well as campaign and product development.
Simplify complex research findings into actionable insights, providing clear recommendations.
Communicate effectively to inspire teams and encourage the application of insights across the organization.
Minimum Qualifications: 6+ years of research experience with strong qualitative and quantitative skills in a business context to drive decision-making and identify new opportunities.
Demonstrated success in crafting insights-driven marketing campaigns and product launches that align with strategic development for impactful business outcomes.
Proven ability to navigate ambiguity, prioritize effectively, and lead learning agendas independently.
Bachelor's degree required; an MA or PhD is preferred.
Preferred Qualifications: 3+ years of experience in the digital advertising landscape, particularly with Meta's advertising and measurement products.
Experience with marketing campaign analysis and performance measurement.
A strong track record of influencing and guiding cross-functional teams such as engineering, data science, sales, product, and creative to execute and assess marketing campaigns.
Public Compensation: $138,000/year to $188,000/year + bonus + equity + benefits Industry:
Internet Equal Opportunity: Meta is dedicated to being an Equal Employment Opportunity and Affirmative Action employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex (including pregnancy and childbirth), sexual orientation, gender identity, or other protected characteristics. We also consider qualified applicants with criminal histories, in compliance with applicable laws. Meta participates in the E-Verify program in certain locations as required. Additionally, artificial intelligence and machine learning technologies may be utilized in the hiring process. We are committed to providing reasonable accommodations for candidates with disabilities. If you need assistance during the application process, please reach out to our accommodations team.