Overview
Crown USA’s story began in 1994, when Donald Peek and Louis McCosh founded Crown Technology to deliver durable, high-performance thermoplastic pavement marking materials and responsive customer support. Over time, Crown earned a reputation for quality, reliability, and long-term partnerships across the pavement marking industry.
In 2021, Crown Technology LLC merged with Safety Coatings Inc. to form Crown USA, Inc., broadening its product portfolio to include traffic and airport paint, granular thermoplastic, and preformed thermoplastic solutions. Today, Crown USA is recognized as America’s largest privately owned, family-run pavement marking materials manufacturer, employing roughly 150 people and carrying forward a third-generation legacy focused on innovation and safer roads.
Headquartered in Columbus, Georgia, Crown USA continues to invest in product performance, service, and manufacturing scale to help customers deliver clear, long-lasting markings where safety matters most.
Founded: 1994
Founders: Donald Peek and Louis McCosh
Merger: 2021 (Crown Technology LLC + Safety Coatings Inc. = Crown USA, Inc.)
Mission: Safer roads through innovative, superior products accessible to all
Locations: Foley/Gulf Shores AL; Woodbury GA; Thomaston GA and Columbus GA Corporate headquarters is in Columbus
Number of employees: 150
Responsibilities SUMMARY
Crown USA, Inc. is seeking a qualified Regional Sales Manager (RSM) for the Southern Region to join its team and lead business growth initiatives. This position will serve as a replacement for a retiring employee. The RSM is responsible for driving profitable sales growth and managing both linear and exponential expansion. The ideal candidate should possess experience in selling premium products within highly competitive markets.
To perform this job satisfactorily, an individual must be able to perform each essential responsibility satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities.
ESSENTIAL RESPONSIBILITIES
Enhance Crown USA’s presence within the Southern Region by increasing the frequency and quality of personal interactions with customers and the broader marketplace. By fostering relationships and consistently engaging with stakeholders, the Regional Sales Manager will contribute directly to increased sales performance.
Focus on expanding Crown USA’s market share throughout Texas, Oklahoma, Arkansas, Louisiana, Mississippi, and Alabama. The Regional Sales Manager will be responsible for promoting preform thermoplastic, granular thermoplastic, paint, and additional products, ensuring the company’s solutions reach a growing number of clients and applications in these states.
Facilitate the introduction of new products and proprietary specifications to regional government agencies. This includes presenting innovative product offerings and ensuring that agencies are informed about advancements and unique capabilities of Crown USA’s product portfolio.
Develop and implement regional strategies tailored to align Crown USA’s value propositions with the specific needs and expectations of customers and end users. The Regional Sales Manager will work to position the company’s products and services as optimal solutions for the challenges faced within the Southern Region.
Reporting Requirements:
Weekly written regional review – weekly report
Weekly/Monthly/Annual sales meetings – revenue, volume, budget, market analysis
Weekly Concur SAP App based expense management – enter and submit
Orders transmitted to inside sales group
CRM population and maintenance for regional customers
Qualifications Note: The requirements listed below are representative of the knowledge, skill and/or ability, and environmental conditions required.
Knowledge, Skills, and Abilities
Serve as the primary representative of Crown USA to a variety of stakeholders, including customers, government agencies, end users, and consulting engineers. Engage with individuals involved in product approval, specification, funding, use, and testing, ensuring Crown USA’s interests are communicated effectively.
Arrange meetings and coordinate travel plans to facilitate direct, face-to-face interactions with current and prospective customers as well as other key contacts. These efforts support the ongoing development and expansion of the sales territory.
Dedicate approximately 50-75% of work time to travel, which may include local trips and multiple overnight stays by car or airplane. Air travel will necessitate rental car usage, while overnight travel will require staying in hotels or other approved accommodations.
Attend industry expositions, regional ATSSA association meetings, sales meetings, and visits to production facilities. Participation in these events enhances expertise and influence within the industry.
Identify and pursue new customers for existing products by making presentations to small groups and individuals. Share product literature and pricing information and actively solicit and facilitate orders with the inside sales team.
Collaborate with the new products team to introduce Crown’s latest offerings to stakeholders and specification-makers. Support efforts to solicit change orders, initiate pilot projects, and coordinate test decks as part of the product launch process.
3-5 years Technical Service and/or sales and/or product management experience.
Bachelors’ degree is preferred.
Sales training a plus but not required
Environmental Requirements and Working Conditions This is a full-time position, typically Monday through Friday. While weekend work is rare, occasional weekend activity may be required based on business needs.
This position specification should not be construed to contain every function or responsibility that may be required to be performed in this job. Other responsibilities will be as assigned.
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In 2021, Crown Technology LLC merged with Safety Coatings Inc. to form Crown USA, Inc., broadening its product portfolio to include traffic and airport paint, granular thermoplastic, and preformed thermoplastic solutions. Today, Crown USA is recognized as America’s largest privately owned, family-run pavement marking materials manufacturer, employing roughly 150 people and carrying forward a third-generation legacy focused on innovation and safer roads.
Headquartered in Columbus, Georgia, Crown USA continues to invest in product performance, service, and manufacturing scale to help customers deliver clear, long-lasting markings where safety matters most.
Founded: 1994
Founders: Donald Peek and Louis McCosh
Merger: 2021 (Crown Technology LLC + Safety Coatings Inc. = Crown USA, Inc.)
Mission: Safer roads through innovative, superior products accessible to all
Locations: Foley/Gulf Shores AL; Woodbury GA; Thomaston GA and Columbus GA Corporate headquarters is in Columbus
Number of employees: 150
Responsibilities SUMMARY
Crown USA, Inc. is seeking a qualified Regional Sales Manager (RSM) for the Southern Region to join its team and lead business growth initiatives. This position will serve as a replacement for a retiring employee. The RSM is responsible for driving profitable sales growth and managing both linear and exponential expansion. The ideal candidate should possess experience in selling premium products within highly competitive markets.
To perform this job satisfactorily, an individual must be able to perform each essential responsibility satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities.
ESSENTIAL RESPONSIBILITIES
Enhance Crown USA’s presence within the Southern Region by increasing the frequency and quality of personal interactions with customers and the broader marketplace. By fostering relationships and consistently engaging with stakeholders, the Regional Sales Manager will contribute directly to increased sales performance.
Focus on expanding Crown USA’s market share throughout Texas, Oklahoma, Arkansas, Louisiana, Mississippi, and Alabama. The Regional Sales Manager will be responsible for promoting preform thermoplastic, granular thermoplastic, paint, and additional products, ensuring the company’s solutions reach a growing number of clients and applications in these states.
Facilitate the introduction of new products and proprietary specifications to regional government agencies. This includes presenting innovative product offerings and ensuring that agencies are informed about advancements and unique capabilities of Crown USA’s product portfolio.
Develop and implement regional strategies tailored to align Crown USA’s value propositions with the specific needs and expectations of customers and end users. The Regional Sales Manager will work to position the company’s products and services as optimal solutions for the challenges faced within the Southern Region.
Reporting Requirements:
Weekly written regional review – weekly report
Weekly/Monthly/Annual sales meetings – revenue, volume, budget, market analysis
Weekly Concur SAP App based expense management – enter and submit
Orders transmitted to inside sales group
CRM population and maintenance for regional customers
Qualifications Note: The requirements listed below are representative of the knowledge, skill and/or ability, and environmental conditions required.
Knowledge, Skills, and Abilities
Serve as the primary representative of Crown USA to a variety of stakeholders, including customers, government agencies, end users, and consulting engineers. Engage with individuals involved in product approval, specification, funding, use, and testing, ensuring Crown USA’s interests are communicated effectively.
Arrange meetings and coordinate travel plans to facilitate direct, face-to-face interactions with current and prospective customers as well as other key contacts. These efforts support the ongoing development and expansion of the sales territory.
Dedicate approximately 50-75% of work time to travel, which may include local trips and multiple overnight stays by car or airplane. Air travel will necessitate rental car usage, while overnight travel will require staying in hotels or other approved accommodations.
Attend industry expositions, regional ATSSA association meetings, sales meetings, and visits to production facilities. Participation in these events enhances expertise and influence within the industry.
Identify and pursue new customers for existing products by making presentations to small groups and individuals. Share product literature and pricing information and actively solicit and facilitate orders with the inside sales team.
Collaborate with the new products team to introduce Crown’s latest offerings to stakeholders and specification-makers. Support efforts to solicit change orders, initiate pilot projects, and coordinate test decks as part of the product launch process.
3-5 years Technical Service and/or sales and/or product management experience.
Bachelors’ degree is preferred.
Sales training a plus but not required
Environmental Requirements and Working Conditions This is a full-time position, typically Monday through Friday. While weekend work is rare, occasional weekend activity may be required based on business needs.
This position specification should not be construed to contain every function or responsibility that may be required to be performed in this job. Other responsibilities will be as assigned.
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