Position:
Senior Manager, Lifecycle & Retention
Location:
Remote
Comp:
$120,000–$160,000 base (DOE) bonus
Reports to : Chief Marketing Officer
Must Have:
Deep experience driving retention, lifecycle revenue, and ecommerce monetization (email/SMS, loyalty, promotions)
Overview We’re looking for a
Senior Manager, Growth & Retention
to own customer behavior, lifecycle revenue, and on‑site monetization for a
fast‑growing DTC fashion brand . This is a hands‑on, execution‑focused role centered on improving repeat purchase, AOV, and conversion through smarter offers, promotions, and lifecycle strategy. This role reports directly to the CMO and collaborates closely on strategy, but executes independently.
What You’ll Do
Own
email and SMS strategy , working with an external agency to set direction on campaigns, flows, segmentation, and priorities
Drive
repeat purchase and customer lifetime value
through lifecycle strategy, loyalty programs, and targeted incentives
Design and execute
creative promotions
across the year (discount tiers, flash sales, SMS‑only or app‑only offers)
Optimize the site for
AOV and conversion
through merchandising, bundling, clearance strategy, and ongoing testing
Analyze customer behavior and translate insights into improvements across product presentation, site experience, and offers
Help move underperforming inventory through thoughtful promotional and merchandising strategies
Collaborate closely with the CMO on strategy while owning execution end to end
What We’re Looking For
6–10 years of experience in retention, lifecycle marketing, ecommerce, or growth roles
Strong hands‑on experience with
email/SMS, loyalty, and lifecycle strategy
Proven ability to improve
repeat purchase, AOV, and conversion
in a DTC environment
Solid ecommerce instincts around merchandising, bundling, promotions, and site optimization
Comfortable working with agencies and external partners
Data‑informed, but pragmatic — knows how to act without perfect information
Thrives in a lean, fast‑moving environment with minimal structure
Clear understanding of what you personally owned vs. supported in prior roles
Why This Role You’ll have real ownership over how customers experience the brand after their first purchase — and the freedom to test, iterate, and improve the systems that drive repeat revenue. This is a chance to make a measurable impact without layers of process or a large org, working directly with senior leadership at a growing consumer brand.
#J-18808-Ljbffr
Senior Manager, Lifecycle & Retention
Location:
Remote
Comp:
$120,000–$160,000 base (DOE) bonus
Reports to : Chief Marketing Officer
Must Have:
Deep experience driving retention, lifecycle revenue, and ecommerce monetization (email/SMS, loyalty, promotions)
Overview We’re looking for a
Senior Manager, Growth & Retention
to own customer behavior, lifecycle revenue, and on‑site monetization for a
fast‑growing DTC fashion brand . This is a hands‑on, execution‑focused role centered on improving repeat purchase, AOV, and conversion through smarter offers, promotions, and lifecycle strategy. This role reports directly to the CMO and collaborates closely on strategy, but executes independently.
What You’ll Do
Own
email and SMS strategy , working with an external agency to set direction on campaigns, flows, segmentation, and priorities
Drive
repeat purchase and customer lifetime value
through lifecycle strategy, loyalty programs, and targeted incentives
Design and execute
creative promotions
across the year (discount tiers, flash sales, SMS‑only or app‑only offers)
Optimize the site for
AOV and conversion
through merchandising, bundling, clearance strategy, and ongoing testing
Analyze customer behavior and translate insights into improvements across product presentation, site experience, and offers
Help move underperforming inventory through thoughtful promotional and merchandising strategies
Collaborate closely with the CMO on strategy while owning execution end to end
What We’re Looking For
6–10 years of experience in retention, lifecycle marketing, ecommerce, or growth roles
Strong hands‑on experience with
email/SMS, loyalty, and lifecycle strategy
Proven ability to improve
repeat purchase, AOV, and conversion
in a DTC environment
Solid ecommerce instincts around merchandising, bundling, promotions, and site optimization
Comfortable working with agencies and external partners
Data‑informed, but pragmatic — knows how to act without perfect information
Thrives in a lean, fast‑moving environment with minimal structure
Clear understanding of what you personally owned vs. supported in prior roles
Why This Role You’ll have real ownership over how customers experience the brand after their first purchase — and the freedom to test, iterate, and improve the systems that drive repeat revenue. This is a chance to make a measurable impact without layers of process or a large org, working directly with senior leadership at a growing consumer brand.
#J-18808-Ljbffr