We’re looking for a
Senior Digital Media Strategist
to lead the next evolution of our performance team, partnering closely with clients to shape strategy and execution across cross-platform paid channels. This is an exciting opportunity for a skilled, client-focused marketer to grow in a fast-paced, high-growth environment while making a real impact. Why Join IDX? Not Just Any Brands:
See your work to life for iconic brands like Wharton Executive MBA and Swift Transportation. Collaborative Spirit:
Work alongside passionate innovators who share your thirst for progress. Continuous Learning:
Grow your skills with ongoing training, mentorship, and the freedom to experiment. Fast Paced & Fun:
Thrive in a dynamic environment where big ideas and bold action collide. Cutting-Edge Technology:
Play with the latest analytics tools, use AR to build immersive digital events, and explore the future of brand storytelling! Global Presence:
We Get It Done morning, day and night with offices across multiple time-zones! ️ 20 days PTO, plus 10 public holidays and 2 floating days (so much to celebrate!) Hybrid working (Tue/Wed/Thu in office), plus flexibility for when life happens Dog friendly office, plus competitive rates on pet insurance for your furry friends An extensive menu of health care options and providers incl. medical, dental and vision; available on your first day! Mental Health support including company Employee Assistance Program ️ Paid community volunteer days (incl. school plays and trips) Variety of competitive insurance policies incl. short/long term disability and legal 401k retirement plan with company match Employee perk program giving access to a wide variety of online discounts Culture Committee focused on regular social, educational and community based activities The Role We\'re looking for a high will / high strategic skill Senior Digital Media Strategist to support our Director, Paid Media in leading the next evolution of performance marketing at IDX. This is not a "support" role; it is a position defined by strategy and the ability to own cross-platform paid channels. As a T-Shaped Marketer, you will maintain deep, expert-level execution in at least two primary platforms (e.g., Google and Meta) while possessing a broad ability to apply data-driven logic across the entire digital ecosystem. You will move fluidly between accounts as needed, ensuring our strategy remains cohesive across platforms. What You\'ll Be Doing Strategic Execution (The "Vertical") Multi-Platform Ownership: Lead the end-to-end strategy, setup, and optimization for complex accounts across Meta and Google Ads, moving beyond "awareness" into full-funnel execution. Performance Benchmarking: Manage campaign pacing and budget oversight while hitting client KPIs through proactive tactical adjustments. Ad Psychology: Partner with creative teams to brief and test ad formats informed by buyer psychology and AI-driven use cases, rather than relying solely on platform best practices. Strategic Agility & Systems (The "Horizontal") Strategic Pivot Ability: Re-forecast and reframe performance stories when external factors shift or platform changes disrupt trends. Cross-Channel Synthesis: Conduct gap analyses between Search and Social to identify audience overlaps and untapped opportunities for integrated media plans. Data Storytelling: Translate raw data into Executive-Level Insights that explain the why behind the numbers and clearly define the next move. Systems Thinking: Work within and optimize standardized frameworks to ensure work is scalable and can be picked up by any team member. About You 3+ years of hands-on agency experience managing Paid Media across multiple channels. Expert Proficiency in at least two primary platforms (Meta Ads Manager and Google Ads). Technical Mastery: Strong understanding of universal tracking logic, including GTM, GA4, platform pixels, CAPI, and attribution modeling. High Strategic Skill: Proven ability to look at a complex account and suggest optimizations rather than asking "What is the ask?" Communication: Ability to present complex performance data to internal stakeholders and clients with clarity and confidence. What Makes You Stand Out Experience with Programmatic media platforms (DV360, The Trade Desk). Experience implementing or managing departmental SOPs to standardize team-wide delivery. About Us IDX isn\'t your average communications company. With over 20 years industry experience and a portfolio of prominent global clients, our award-winning communication solutions are seen by billions every month across a global audience. We seek The Bold. Shatter expectations, push boundaries - that\'s the fuel that ignites our powerhouse team. Collaboration is our superpower, where we bring expertise and individuality to elevate and deliver. Rising Stars with boundless hunger, this is your launchpad. Seasoned pros who want to define their Legacy in the industry, this is your home. Be BOLD – Own Your Story at IDX. An Inclusive Workplace IDX is an Equal Opportunity Employer. We aim to foster an environment that desires and recruits diverse talent, cultivates a culture that celebrates all identities, life experiences, perspectives, and ensures equal opportunity for all. Not sure you meet every requirement? We’d still love to hear from you. Studies show that people from underrepresented groups often don’t apply unless they meet every qualification. We know that no candidate is perfect, and we value diverse backgrounds and experiences. If you need any support or adjustments during the hiring process, just let us know - we’re happy to help.
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Senior Digital Media Strategist
to lead the next evolution of our performance team, partnering closely with clients to shape strategy and execution across cross-platform paid channels. This is an exciting opportunity for a skilled, client-focused marketer to grow in a fast-paced, high-growth environment while making a real impact. Why Join IDX? Not Just Any Brands:
See your work to life for iconic brands like Wharton Executive MBA and Swift Transportation. Collaborative Spirit:
Work alongside passionate innovators who share your thirst for progress. Continuous Learning:
Grow your skills with ongoing training, mentorship, and the freedom to experiment. Fast Paced & Fun:
Thrive in a dynamic environment where big ideas and bold action collide. Cutting-Edge Technology:
Play with the latest analytics tools, use AR to build immersive digital events, and explore the future of brand storytelling! Global Presence:
We Get It Done morning, day and night with offices across multiple time-zones! ️ 20 days PTO, plus 10 public holidays and 2 floating days (so much to celebrate!) Hybrid working (Tue/Wed/Thu in office), plus flexibility for when life happens Dog friendly office, plus competitive rates on pet insurance for your furry friends An extensive menu of health care options and providers incl. medical, dental and vision; available on your first day! Mental Health support including company Employee Assistance Program ️ Paid community volunteer days (incl. school plays and trips) Variety of competitive insurance policies incl. short/long term disability and legal 401k retirement plan with company match Employee perk program giving access to a wide variety of online discounts Culture Committee focused on regular social, educational and community based activities The Role We\'re looking for a high will / high strategic skill Senior Digital Media Strategist to support our Director, Paid Media in leading the next evolution of performance marketing at IDX. This is not a "support" role; it is a position defined by strategy and the ability to own cross-platform paid channels. As a T-Shaped Marketer, you will maintain deep, expert-level execution in at least two primary platforms (e.g., Google and Meta) while possessing a broad ability to apply data-driven logic across the entire digital ecosystem. You will move fluidly between accounts as needed, ensuring our strategy remains cohesive across platforms. What You\'ll Be Doing Strategic Execution (The "Vertical") Multi-Platform Ownership: Lead the end-to-end strategy, setup, and optimization for complex accounts across Meta and Google Ads, moving beyond "awareness" into full-funnel execution. Performance Benchmarking: Manage campaign pacing and budget oversight while hitting client KPIs through proactive tactical adjustments. Ad Psychology: Partner with creative teams to brief and test ad formats informed by buyer psychology and AI-driven use cases, rather than relying solely on platform best practices. Strategic Agility & Systems (The "Horizontal") Strategic Pivot Ability: Re-forecast and reframe performance stories when external factors shift or platform changes disrupt trends. Cross-Channel Synthesis: Conduct gap analyses between Search and Social to identify audience overlaps and untapped opportunities for integrated media plans. Data Storytelling: Translate raw data into Executive-Level Insights that explain the why behind the numbers and clearly define the next move. Systems Thinking: Work within and optimize standardized frameworks to ensure work is scalable and can be picked up by any team member. About You 3+ years of hands-on agency experience managing Paid Media across multiple channels. Expert Proficiency in at least two primary platforms (Meta Ads Manager and Google Ads). Technical Mastery: Strong understanding of universal tracking logic, including GTM, GA4, platform pixels, CAPI, and attribution modeling. High Strategic Skill: Proven ability to look at a complex account and suggest optimizations rather than asking "What is the ask?" Communication: Ability to present complex performance data to internal stakeholders and clients with clarity and confidence. What Makes You Stand Out Experience with Programmatic media platforms (DV360, The Trade Desk). Experience implementing or managing departmental SOPs to standardize team-wide delivery. About Us IDX isn\'t your average communications company. With over 20 years industry experience and a portfolio of prominent global clients, our award-winning communication solutions are seen by billions every month across a global audience. We seek The Bold. Shatter expectations, push boundaries - that\'s the fuel that ignites our powerhouse team. Collaboration is our superpower, where we bring expertise and individuality to elevate and deliver. Rising Stars with boundless hunger, this is your launchpad. Seasoned pros who want to define their Legacy in the industry, this is your home. Be BOLD – Own Your Story at IDX. An Inclusive Workplace IDX is an Equal Opportunity Employer. We aim to foster an environment that desires and recruits diverse talent, cultivates a culture that celebrates all identities, life experiences, perspectives, and ensures equal opportunity for all. Not sure you meet every requirement? We’d still love to hear from you. Studies show that people from underrepresented groups often don’t apply unless they meet every qualification. We know that no candidate is perfect, and we value diverse backgrounds and experiences. If you need any support or adjustments during the hiring process, just let us know - we’re happy to help.
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