Content Insights & SEO, Sr Analyst | Lonely Planet
Red Ventures, New York, New York, us, 10261
Overview
Lonely Planet, the world’s leading travel publisher, is seeking a
Content Insights & SEO Senior Analyst
to join our digital team. We inspire and guide millions of travelers across lonelyplanet.com, our social channels, newsletters, and more. We’re looking for someone who thrives on data and insights – someone who can turn numbers into narratives and help our editorial and marketing teams make smarter, more strategic decisions about what we create and publish. The Content Insights Senior Analyst will report to the Audience Development & Experience team and serve as the analytical backbone of our content strategy. You’ll measure performance, analyze trends, and deliver clear recommendations that help us reach and engage travelers more effectively. What You’ll Do
Continuously monitor and interpret SEO trends, algorithm changes, and search, platform, and discovery updates (including Google, Apple, and emerging search experiences) to proactively inform content strategy. Analyze audience behavior and traffic patterns to surface insights that inform content planning and optimization. Build and maintain dashboards to track content performance across search, social, and referral channels. Identify growth opportunities through keyword analysis, content gap studies, and competitive benchmarking. Evaluate the effectiveness of SEO, AEO, and GEO efforts; make actionable recommendations to improve performance. Own the creation and maintenance of the Editorial calendar in partnership with editorial leadership. Collaborate with editorial teams to translate insights into story ideas, priorities, and optimization strategies; provide inputs to editorial campaigns. Contribute to the development of testing frameworks for headlines, metadata, and publishing timing. Present regular performance summaries and insights to editorial and leadership teams. What We’re Looking For
3+ years of experience in content analytics, SEO, or audience development, ideally in a media or publishing environment. Proficiency with analytics tools (Google Analytics, Search Console, Databricks). Comfort with data visualization and performance storytelling. Familiarity with keyword research tools (Ahrefs, SEMrush, etc.) and SEO best practices. Strong communication skills and the ability to collaborate with non-technical stakeholders. A curiosity about how audiences discover, consume, and engage with travel content. Passion for travel and for helping connect people to the joy of exploration. Compensation
This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications. Total Cash Compensation Range: $100,000 – $130,000 per year *New York City Total Cash Compensation Range: $100,000 – $145,000 per year Benefits
Health Insurance Coverage (medical, dental, and vision) Life Insurance Short and Long-Term Disability Insurance Flexible Spending Accounts Holiday Pay 401(k) with match Employee Assistance Program Paid Parental Bonding Benefit Program Flexible Paid Time Off (PTO): Full-time employees accrue 20 days of PTO per year, increasing to 25 days after five years of service. Who We Are
Red Ventures is a global portfolio of high-growth companies spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Growth & Transformation, Sage Home Loans Corporation, and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers and support digital growth for clients. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram. At Red Ventures, we believe diverse, inclusive teams are better. We encourage you to review our Belief Statements to understand our principles and commitment to fostering an inclusive environment. Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment is based solely on merit and qualifications. We are committed to providing equal opportunities to qualified individuals with disabilities, including reasonable accommodation where appropriate. If you require an accommodation to apply or participate in the job process, please contact accommodation@redventures.com. If you are based in California, please review the information provided for California residents.
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Lonely Planet, the world’s leading travel publisher, is seeking a
Content Insights & SEO Senior Analyst
to join our digital team. We inspire and guide millions of travelers across lonelyplanet.com, our social channels, newsletters, and more. We’re looking for someone who thrives on data and insights – someone who can turn numbers into narratives and help our editorial and marketing teams make smarter, more strategic decisions about what we create and publish. The Content Insights Senior Analyst will report to the Audience Development & Experience team and serve as the analytical backbone of our content strategy. You’ll measure performance, analyze trends, and deliver clear recommendations that help us reach and engage travelers more effectively. What You’ll Do
Continuously monitor and interpret SEO trends, algorithm changes, and search, platform, and discovery updates (including Google, Apple, and emerging search experiences) to proactively inform content strategy. Analyze audience behavior and traffic patterns to surface insights that inform content planning and optimization. Build and maintain dashboards to track content performance across search, social, and referral channels. Identify growth opportunities through keyword analysis, content gap studies, and competitive benchmarking. Evaluate the effectiveness of SEO, AEO, and GEO efforts; make actionable recommendations to improve performance. Own the creation and maintenance of the Editorial calendar in partnership with editorial leadership. Collaborate with editorial teams to translate insights into story ideas, priorities, and optimization strategies; provide inputs to editorial campaigns. Contribute to the development of testing frameworks for headlines, metadata, and publishing timing. Present regular performance summaries and insights to editorial and leadership teams. What We’re Looking For
3+ years of experience in content analytics, SEO, or audience development, ideally in a media or publishing environment. Proficiency with analytics tools (Google Analytics, Search Console, Databricks). Comfort with data visualization and performance storytelling. Familiarity with keyword research tools (Ahrefs, SEMrush, etc.) and SEO best practices. Strong communication skills and the ability to collaborate with non-technical stakeholders. A curiosity about how audiences discover, consume, and engage with travel content. Passion for travel and for helping connect people to the joy of exploration. Compensation
This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications. Total Cash Compensation Range: $100,000 – $130,000 per year *New York City Total Cash Compensation Range: $100,000 – $145,000 per year Benefits
Health Insurance Coverage (medical, dental, and vision) Life Insurance Short and Long-Term Disability Insurance Flexible Spending Accounts Holiday Pay 401(k) with match Employee Assistance Program Paid Parental Bonding Benefit Program Flexible Paid Time Off (PTO): Full-time employees accrue 20 days of PTO per year, increasing to 25 days after five years of service. Who We Are
Red Ventures is a global portfolio of high-growth companies spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Growth & Transformation, Sage Home Loans Corporation, and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers and support digital growth for clients. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram. At Red Ventures, we believe diverse, inclusive teams are better. We encourage you to review our Belief Statements to understand our principles and commitment to fostering an inclusive environment. Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment is based solely on merit and qualifications. We are committed to providing equal opportunities to qualified individuals with disabilities, including reasonable accommodation where appropriate. If you require an accommodation to apply or participate in the job process, please contact accommodation@redventures.com. If you are based in California, please review the information provided for California residents.
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