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Marketing Manager

Cheetah Clean, Bowling Green, Kentucky, United States, 42103

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Description Cheetah Clean Auto Wash is looking for a Marketing that will work closely with leadership and operations in developing and implementing the brand and marketing strategy. This includes customer programs and promotions, branding, and social media. Must have excellent communication (verbal & written) and be skilled at developing strong relationships throughout the community.

Developing and coordinating social media campaigns

Planning and hosting community events around current stores and “grand openings”

Development, implementation and tracking of customer programs and promotions

Discovering and coordinating local fundraising and sponsorship opportunities

Updating and the company website as well as the creation of other sites and platforms for additional initiatives

Managing email and eCommerce marketing outreach campaigns

Graphic design

Utilizing metrics tracking platforms to analyze impact

The developing, implementing, and overseeing all strategic marketing, branding, and communication initiatives that support the company’s mission, growth goals, and customer experience. This role a team of marketing professionals and manages both internal and external communications to ensure a consistent and compelling brand presence across all channels.

Requirements Brand Management

Maintain brand consistency across all platforms, materials, and customer touchpoints.

Lead creative development for advertising, promotional materials, and corporate branding.

Ensure brand voice, identity, and positioning remain aligned with company values and strategic goals.

Communications & Public Relations

Manage all internal and external communications to ensure clarity, consistency, and alignment with company objectives.

Develop communication plans for company initiatives, announcements, and product launches.

Digital Marketing & Content

Oversee digital marketing programs, social media, email marketing, website content, and online .

Ensure the company’s digital presence supports engagement, conversions, and brand storytelling.

Manage content strategy, including blogs, video, photography, and other media.

Customer & Community Engagement

Develop marketing campaigns that enhance customer loyalty and retention.

Build strategic partnerships with community organizations, media outlets, and industry influencers.

Support events, sponsorships, and community outreach initiatives.

Analytics & Performance Tracking

Track marketing performance metrics and generate reports to measure effectiveness and ROI.Use data to make informed decisions and quickly adjust strategies when necessary.

Implement tools, dashboards, and systems that improve visibility into marketing performance.

Key Competencies

Strategic thinking

Creative problem-solving

Data-driven decision-making

Project and budget management

Strong collaboration skills

Working Conditions

Standard office environment with occasional travel for events, meetings, or conferences.

Must be able to manage multiple deadlines in a fast-paced environment.

Will to be on-site

Job Type: Full-time

Benefits:

401(k)

Free Employee Wash

Health insurance 80/20

Paid time off

Tuition reimbursements

Why Apply:

Actively expanding company with potential to grow into a national brand

Opportunity to play a key role in developing and implementing their marketing and social media strategy

Fun, energetic and exciting company with a small and close knit team

Potential for position and compensation growth as the company expands

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field required.

years of experience in marketing and communications, with at least 2-3 years in leadership roles.

Demonstrated success in brand management, digital marketing, and strategic communications.

Strong leadership, organizational, and project-management skills.

Excellent written, verbal, and interpersonal communication abilities.

Proficiency with marketing tools/platforms such as Google Analytics, CRM systems, social media management tools, Adobe Creative Suite, etc.

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