Overview
Join Barclays as a Face-to-Face Channel Marketing Manager. In this role, you will lead marketing initiatives to drive card acquisition and usage within retail stores. You will develop, implement, and oversee marketing strategies in collaboration with key partners and their teams, focusing on data-driven campaigns, live customer engagement, and cross-functional alignment with marketing and compliance teams. This is a highly visible role that combines strategic thinking, operational excellence, and collaborative leadership. Key Qualifications
Prior experience of strategic marketing development and execution across multiple channels Experience supporting live or face-to-face marketing and customer engagement events Considerable understanding of compliance, risk, and governance standards Proficiency with data analytics tools and marketing performance reporting Ability to travel up to 25% Additional Skills
Communication and presentation abilities for diverse audiences Adaptable and able to juggle multiple priorities in a fast-paced environment Collaborative mindset with cross-functional teams and external partners Detail-oriented with a focus on accuracy and accountability Creative problem-solver with a positive approach Purpose and Accountabilities
Purpose of the role
To develop, implement and manage marketing strategies through direct interactions with partners and their employees, including establishment of campaign budgets, monitoring of performance metrics, and implementation of data-driven optimisations to improve ROI. Development and implementation of marketing strategies for face-to-face channels, including bank branches, partner physical locations and other physical locations; identify target audiences and establish campaign objectives. Management of marketing campaigns across face-to-face channels, including development of training materials, promotional materials, coordination with partners and their employees, and branch staff, ensuring compelling, consistent messaging across all customer touchpoints. Analysis of campaign performance and preparation of regular reports to evaluate effectiveness. Enhancement of the customer experience within face-to-face channels, to streamline processes and optimise the physical environment. Management of the performance marketing budget for face-to-face channels, including monitoring costs, negotiating contracts with vendors, and optimising spending to achieve objectives. Evaluation of market research and competitive analysis to identify trends, consumer behaviour, and positioning within face-to-face channels. Assistant Vice President Expectations
Advise and influence decision making, contribute to policy development, and collaborate with other functions/business divisions. Lead a team performing complex tasks, set objectives, coach employees, and appraise performance relative to objectives. Demonstrate leadership behaviours to create an environment for colleagues to thrive; the four LEAD behaviours are: Listen, Energise, Align, Develop. For individual contributors, lead collaborative assignments, guide teams, and identify cross-functional directions to meet outcomes. Consult on complex issues; provide advice to People Leaders to support escalated issue resolution. Identify ways to mitigate risk and develop policies/procedures in support of governance. Take ownership for managing risk and strengthening controls in relation to the work. Collaborate with other areas to align with business strategy. Engage in complex data analysis from multiple sources to solve problems creatively. Communicate complex information effectively and influence stakeholders to achieve outcomes. All colleagues will be expected to demonstrate Barclays Values of Respect, Integrity, Service, Excellence and Stewardship, and the Barclays Mindset to Empower, Challenge and Drive. Note: This posting is open to candidates based in Delaware, Florida, Georgia, Pennsylvania, and Texas.
#J-18808-Ljbffr
Join Barclays as a Face-to-Face Channel Marketing Manager. In this role, you will lead marketing initiatives to drive card acquisition and usage within retail stores. You will develop, implement, and oversee marketing strategies in collaboration with key partners and their teams, focusing on data-driven campaigns, live customer engagement, and cross-functional alignment with marketing and compliance teams. This is a highly visible role that combines strategic thinking, operational excellence, and collaborative leadership. Key Qualifications
Prior experience of strategic marketing development and execution across multiple channels Experience supporting live or face-to-face marketing and customer engagement events Considerable understanding of compliance, risk, and governance standards Proficiency with data analytics tools and marketing performance reporting Ability to travel up to 25% Additional Skills
Communication and presentation abilities for diverse audiences Adaptable and able to juggle multiple priorities in a fast-paced environment Collaborative mindset with cross-functional teams and external partners Detail-oriented with a focus on accuracy and accountability Creative problem-solver with a positive approach Purpose and Accountabilities
Purpose of the role
To develop, implement and manage marketing strategies through direct interactions with partners and their employees, including establishment of campaign budgets, monitoring of performance metrics, and implementation of data-driven optimisations to improve ROI. Development and implementation of marketing strategies for face-to-face channels, including bank branches, partner physical locations and other physical locations; identify target audiences and establish campaign objectives. Management of marketing campaigns across face-to-face channels, including development of training materials, promotional materials, coordination with partners and their employees, and branch staff, ensuring compelling, consistent messaging across all customer touchpoints. Analysis of campaign performance and preparation of regular reports to evaluate effectiveness. Enhancement of the customer experience within face-to-face channels, to streamline processes and optimise the physical environment. Management of the performance marketing budget for face-to-face channels, including monitoring costs, negotiating contracts with vendors, and optimising spending to achieve objectives. Evaluation of market research and competitive analysis to identify trends, consumer behaviour, and positioning within face-to-face channels. Assistant Vice President Expectations
Advise and influence decision making, contribute to policy development, and collaborate with other functions/business divisions. Lead a team performing complex tasks, set objectives, coach employees, and appraise performance relative to objectives. Demonstrate leadership behaviours to create an environment for colleagues to thrive; the four LEAD behaviours are: Listen, Energise, Align, Develop. For individual contributors, lead collaborative assignments, guide teams, and identify cross-functional directions to meet outcomes. Consult on complex issues; provide advice to People Leaders to support escalated issue resolution. Identify ways to mitigate risk and develop policies/procedures in support of governance. Take ownership for managing risk and strengthening controls in relation to the work. Collaborate with other areas to align with business strategy. Engage in complex data analysis from multiple sources to solve problems creatively. Communicate complex information effectively and influence stakeholders to achieve outcomes. All colleagues will be expected to demonstrate Barclays Values of Respect, Integrity, Service, Excellence and Stewardship, and the Barclays Mindset to Empower, Challenge and Drive. Note: This posting is open to candidates based in Delaware, Florida, Georgia, Pennsylvania, and Texas.
#J-18808-Ljbffr