Marketing Manager - Freight Brokerage
Shamrock Trading Corporation, Dallas, Texas, United States, 75215
About Shamrock Trading Corporation
Shamrock Trading Corporation is a family of brands that has been serving the transportation and logistics industries since 1986. Shamrock offers factoring solutions, export financing, third-party logistics, a fuel card program and trucking technology. Shamrock is headquartered in Overland Park, Kansas, with multiple offices throughout the U.S. Our Dallas office is located in Addison, offering a convenient commute from anywhere in Dallas Fort Worth.
Why You’ll Love Working Here Our award-winning culture is a testament to our commitment to growth, recognition and empowerment. From day one, we prioritize employees first, encouraging them to think and act like owners and providing endless opportunities for growth and self-development, both personally and professionally. Shamrock has been recognized as one of America’s 2025 “Most Loved Workplaces” by Newsweek.
Benefits
Training and Development: Ongoing training and professional development opportunities, and a LEAD Program for aspiring leaders
Medical: Fully paid healthcare, dental and vision premiums for employees and eligible dependents, and gym benefits
Financial: One-time sign-on bonus, generous company 401(k) contributions and employee stock ownership after one year
Work-Life Balance: Competitive PTO and work from home opportunities after an introductory period
About The Role Shamrock is seeking a Marketing Manager with a deep understanding of digital freight brokerage to join our dynamic and growing team. In this role, you will lead marketing strategies that drive shipper and carrier acquisition, product adoption and brand awareness. The ideal candidate will be a strategic thinker and tactical executor, able to drive performance while also supporting day-to-day execution.
What You’ll Do
Develop, execute and optimize integrated marketing strategies that increase brand awareness, engagement and revenue growth for our freight brokerage
Serve as a strategic partner to leadership and cross-functional stakeholders, aligning marketing priorities with business objectives and developing go-to-market strategies that resonate with shippers and carriers
Monitor and analyze industry trends, competitor activity and emerging technologies to proactively identify opportunities and risks
Recommend and implement innovative marketing approaches, tools and channels to ensure strategies remain modern, effective and competitive
Leverage data and analytics to refine targeting, improve campaign performance and inform future strategy
Create campaign automation, segmentation and customer lifecycle strategies to maximize retention and growth
Manage campaign performance and report on KPIs, ensuring marketing initiatives are aligned with business goals and delivering measurable ROI
Partner closely with Product to define and execute go-to-market plans for new products, feature enhancements and strategic initiatives
Translate complex product offerings into clear, compelling messaging and positioning tailored to target segments
What You’ll Bring
5+ years of marketing experience, with at least 2+ years in freight brokerage, logistics, or supply chain technology
Data-driven mindset with experience using analytics tools (Google Analytics, marketing automation, CRM, etc.)
Strong analytical skills and a data-driven approach to decision-making
Excellent communication and stakeholder management skills
Ability thrive in a fast-paced, dynamic environment
Familiarity with transportation management systems (TMS) and freight operations
Apply Today We’re excited to connect with you. If you want to work with forward-thinking people in an award-winning culture, submit your application today.
Having trouble submitting your application? Contact us at Recruiting@shamrocktradingcorp.com for support.
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Why You’ll Love Working Here Our award-winning culture is a testament to our commitment to growth, recognition and empowerment. From day one, we prioritize employees first, encouraging them to think and act like owners and providing endless opportunities for growth and self-development, both personally and professionally. Shamrock has been recognized as one of America’s 2025 “Most Loved Workplaces” by Newsweek.
Benefits
Training and Development: Ongoing training and professional development opportunities, and a LEAD Program for aspiring leaders
Medical: Fully paid healthcare, dental and vision premiums for employees and eligible dependents, and gym benefits
Financial: One-time sign-on bonus, generous company 401(k) contributions and employee stock ownership after one year
Work-Life Balance: Competitive PTO and work from home opportunities after an introductory period
About The Role Shamrock is seeking a Marketing Manager with a deep understanding of digital freight brokerage to join our dynamic and growing team. In this role, you will lead marketing strategies that drive shipper and carrier acquisition, product adoption and brand awareness. The ideal candidate will be a strategic thinker and tactical executor, able to drive performance while also supporting day-to-day execution.
What You’ll Do
Develop, execute and optimize integrated marketing strategies that increase brand awareness, engagement and revenue growth for our freight brokerage
Serve as a strategic partner to leadership and cross-functional stakeholders, aligning marketing priorities with business objectives and developing go-to-market strategies that resonate with shippers and carriers
Monitor and analyze industry trends, competitor activity and emerging technologies to proactively identify opportunities and risks
Recommend and implement innovative marketing approaches, tools and channels to ensure strategies remain modern, effective and competitive
Leverage data and analytics to refine targeting, improve campaign performance and inform future strategy
Create campaign automation, segmentation and customer lifecycle strategies to maximize retention and growth
Manage campaign performance and report on KPIs, ensuring marketing initiatives are aligned with business goals and delivering measurable ROI
Partner closely with Product to define and execute go-to-market plans for new products, feature enhancements and strategic initiatives
Translate complex product offerings into clear, compelling messaging and positioning tailored to target segments
What You’ll Bring
5+ years of marketing experience, with at least 2+ years in freight brokerage, logistics, or supply chain technology
Data-driven mindset with experience using analytics tools (Google Analytics, marketing automation, CRM, etc.)
Strong analytical skills and a data-driven approach to decision-making
Excellent communication and stakeholder management skills
Ability thrive in a fast-paced, dynamic environment
Familiarity with transportation management systems (TMS) and freight operations
Apply Today We’re excited to connect with you. If you want to work with forward-thinking people in an award-winning culture, submit your application today.
Having trouble submitting your application? Contact us at Recruiting@shamrocktradingcorp.com for support.
#J-18808-Ljbffr