Overview
Alpaca is a US-headquartered self-clearing broker-dealer and brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, 24/5 trading, and more. Our institutional-grade APIs serve hundreds of financial institutions across 40 countries, including broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges. We are backed by top-tier investors and are committed to open-source contributions and a developer-friendly API infrastructure. Our team is 230+ members strong, globally distributed across the USA, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond. We are looking for passionate individuals who align with our core values—Stay Curious, Have Empathy, and Be Accountable—to contribute to Alpaca rapid growth. This role reports to the Marketing Director. The Marketing team is 100% remote and distributed across North America, Europe and Australia. Core Timezone: Pacific, North America to Greenwich Mean Time, with 5 working hours overlapping in Eastern North America. Your Role
As Alpaca Events Marketing Manager, you illown the end-to-end event strategy, planning and execution that grow Alpaca's presence among institutional partners and our developer-first, retail community. Your mission is to deliver high-impact virtual and in-person experiences—from executive conferences to developer workshops—while building integrated promotional plans that drive awareness, engagement, and measurable business outcomes. You ill transform events into a repeatable engine for community growth, brand trust, and pipeline influence, collaborating cross-functionally with Marketing, Product, Sales, and Business Development. This is an individual contributor role reporting directly to the Marketing Director. What You e Doing
Things You Get To Do
Develop and own Alpaca's annual events strategy for both institutional and developer audiences: define goals, target segments, formats, and success metrics. Build an integrated event calendar spanning conferences, trade shows, partner events, webinars, workshops, hackathons, and community meetups. Partner with Sales, Business Development, and Product to prioritize events for pipeline, relationship-building, and product adoption. Own event budgets and vendor relationships , ensuring efforts are cost-effective and aligned with business objectives. End-to-End Event Management
Lead all logistics for virtual and in-person events: venue selection, AV, catering, swag, registration, travel coordination, speaker management, and run-of-show. Manage external agencies and vendors (event production, creative, AV, etc.) when needed while maintaining high quality and consistency. Coordinate speaker prep and talking points for Alpaca executives, product leaders, and customers/partners. Ensure a premium, professional attendee experience from pre-registration through post-event follow-up. Marketing & Promotion
Own go-to-market plans for each event: positioning, messaging, audience targeting, and promotional timelines. Collaborate with content and design teams to create assets (landing pages, emails, social posts, decks, one-pagers, signage). Segment and tailor messaging for B2B decision-makers versus developers and builders. Plan and execute integrated campaigns across email, social, partner channels, and community platforms to drive registrations and attendance. Collaborate with Sales and Business Development to secure partner participation (panels, case studies, co-marketing activations). Community & Developer Engagement
Use events to grow and activate Alpaca's developer and grassroots communities. Host and support developer-first events such as hackathons, office hours, technical workshops, and product launch sessions. Engage with the community across channels (Slack, Reddit, X, LinkedIn, YouTube) before and after events to extend impact and sustain conversations. Gather feedback from institutional clients and developers at events to inform Product, Marketing, and Customer Success. Measurement, Reporting & Optimization
Define KPIs for each event (registrations, attendance, lead quality, pipeline impact, NPS). Track performance using analytics, CRM, and marketing tools; report outcomes and insights to stakeholders. Continuously optimize event formats, messaging, targeting, and operations based on data and feedback. Who You Are (Must-Haves)
Proven ability to own the full lifecycle of events: strategy, planning, promotion, execution, and post-event measurement. Strong project management and organizational skills; comfortable juggling multiple events, timelines, and stakeholders in a fast-paced environment. Excellent communication skills (written and verbal) with the ability to tailor messaging to executive-level institutional audiences and hands-on technical users. Familiarity with CRM/marketing automation tools, webinar and virtual event platforms, and event management/registration tools. Data-driven mindset with experience tracking event metrics and turning insights into actionable improvements. Comfortable working cross-functionally with Sales, Product, Business Development, and Marketing to align events with business goals. A genuine interest in fintech, APIs, financial markets, and/or developer ecosystems. Bonus Points
Background in fintech, SaaS, or capital markets. Prior experience running events for developer ecosystems (API platforms, SDKs, tools, or cloud services). Experience in managing virtual and in-person events, with the ability to multitask and coordinate logistics. How We Take Care Of You
Competitive Salary & Stock Options Health Benefits New Hire Home-Office Setup: One-time USD $500 Monthly Stipend: USD $150 per month via a Brex Card Alpaca is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce. Recruitment Privacy Policy
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Alpaca is a US-headquartered self-clearing broker-dealer and brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, 24/5 trading, and more. Our institutional-grade APIs serve hundreds of financial institutions across 40 countries, including broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges. We are backed by top-tier investors and are committed to open-source contributions and a developer-friendly API infrastructure. Our team is 230+ members strong, globally distributed across the USA, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond. We are looking for passionate individuals who align with our core values—Stay Curious, Have Empathy, and Be Accountable—to contribute to Alpaca rapid growth. This role reports to the Marketing Director. The Marketing team is 100% remote and distributed across North America, Europe and Australia. Core Timezone: Pacific, North America to Greenwich Mean Time, with 5 working hours overlapping in Eastern North America. Your Role
As Alpaca Events Marketing Manager, you illown the end-to-end event strategy, planning and execution that grow Alpaca's presence among institutional partners and our developer-first, retail community. Your mission is to deliver high-impact virtual and in-person experiences—from executive conferences to developer workshops—while building integrated promotional plans that drive awareness, engagement, and measurable business outcomes. You ill transform events into a repeatable engine for community growth, brand trust, and pipeline influence, collaborating cross-functionally with Marketing, Product, Sales, and Business Development. This is an individual contributor role reporting directly to the Marketing Director. What You e Doing
Things You Get To Do
Develop and own Alpaca's annual events strategy for both institutional and developer audiences: define goals, target segments, formats, and success metrics. Build an integrated event calendar spanning conferences, trade shows, partner events, webinars, workshops, hackathons, and community meetups. Partner with Sales, Business Development, and Product to prioritize events for pipeline, relationship-building, and product adoption. Own event budgets and vendor relationships , ensuring efforts are cost-effective and aligned with business objectives. End-to-End Event Management
Lead all logistics for virtual and in-person events: venue selection, AV, catering, swag, registration, travel coordination, speaker management, and run-of-show. Manage external agencies and vendors (event production, creative, AV, etc.) when needed while maintaining high quality and consistency. Coordinate speaker prep and talking points for Alpaca executives, product leaders, and customers/partners. Ensure a premium, professional attendee experience from pre-registration through post-event follow-up. Marketing & Promotion
Own go-to-market plans for each event: positioning, messaging, audience targeting, and promotional timelines. Collaborate with content and design teams to create assets (landing pages, emails, social posts, decks, one-pagers, signage). Segment and tailor messaging for B2B decision-makers versus developers and builders. Plan and execute integrated campaigns across email, social, partner channels, and community platforms to drive registrations and attendance. Collaborate with Sales and Business Development to secure partner participation (panels, case studies, co-marketing activations). Community & Developer Engagement
Use events to grow and activate Alpaca's developer and grassroots communities. Host and support developer-first events such as hackathons, office hours, technical workshops, and product launch sessions. Engage with the community across channels (Slack, Reddit, X, LinkedIn, YouTube) before and after events to extend impact and sustain conversations. Gather feedback from institutional clients and developers at events to inform Product, Marketing, and Customer Success. Measurement, Reporting & Optimization
Define KPIs for each event (registrations, attendance, lead quality, pipeline impact, NPS). Track performance using analytics, CRM, and marketing tools; report outcomes and insights to stakeholders. Continuously optimize event formats, messaging, targeting, and operations based on data and feedback. Who You Are (Must-Haves)
Proven ability to own the full lifecycle of events: strategy, planning, promotion, execution, and post-event measurement. Strong project management and organizational skills; comfortable juggling multiple events, timelines, and stakeholders in a fast-paced environment. Excellent communication skills (written and verbal) with the ability to tailor messaging to executive-level institutional audiences and hands-on technical users. Familiarity with CRM/marketing automation tools, webinar and virtual event platforms, and event management/registration tools. Data-driven mindset with experience tracking event metrics and turning insights into actionable improvements. Comfortable working cross-functionally with Sales, Product, Business Development, and Marketing to align events with business goals. A genuine interest in fintech, APIs, financial markets, and/or developer ecosystems. Bonus Points
Background in fintech, SaaS, or capital markets. Prior experience running events for developer ecosystems (API platforms, SDKs, tools, or cloud services). Experience in managing virtual and in-person events, with the ability to multitask and coordinate logistics. How We Take Care Of You
Competitive Salary & Stock Options Health Benefits New Hire Home-Office Setup: One-time USD $500 Monthly Stipend: USD $150 per month via a Brex Card Alpaca is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce. Recruitment Privacy Policy
#J-18808-Ljbffr