Overview
I’m building NDUR — an endurance-led, community-first athleisure brand for high-performing professionals. We launch March 2026, starting with women’s, scaling intentionally. I’m looking to bring on a founding Commercialization / Go-To-Market Strategy lead to help shape how NDUR enters, grows, and scales. This is a ground-floor role with real influence over pricing, drops, channels, and growth strategy.
Important upfront clarity:
This role is not paid immediately. Compensation will be deferred + equity / milestone-based once the company is operating and cash-flowing. This is for someone who wants ownership, not just a line item on a resume.
Role Commercialization / GTM Strategy (Founding Team)
Responsibilities
Help define and execute:
Go-to-market strategy for the March launch
Drop cadence, pricing, and SKU strategy
Early traction metrics & feedback loops
Transition from launch → repeat demand
This role sits at the intersection of brand, product, and revenue.
Who This Is For
Someone who’s worked inside DTC, apparel, fitness, or consumer brands
Experience with launches, drops, or early-stage growth
Strategic thinker who can also execute
Comfortable with ambiguity and building from zero
Believes community > ads in early-stage brands
Who This Is NOT For
Anyone looking for immediate salary
Agency-only backgrounds
“Growth hackers” without brand intuition
People who need everything fully defined before moving
How to Reach Out DM me with:
Your background
Why GTM / commercialization specifically
One brand launch you respect — and why
I’m building NDUR lean, disciplined, and long-term. The right people now matter more than speed.
—
Endure through adversity. Build with purpose.
#foundingteam #gotomarket #commercialstrategy #DTC #consumerbrands #athleisure #startup #brandbuilding
#J-18808-Ljbffr
Important upfront clarity:
This role is not paid immediately. Compensation will be deferred + equity / milestone-based once the company is operating and cash-flowing. This is for someone who wants ownership, not just a line item on a resume.
Role Commercialization / GTM Strategy (Founding Team)
Responsibilities
Help define and execute:
Go-to-market strategy for the March launch
Drop cadence, pricing, and SKU strategy
Early traction metrics & feedback loops
Transition from launch → repeat demand
This role sits at the intersection of brand, product, and revenue.
Who This Is For
Someone who’s worked inside DTC, apparel, fitness, or consumer brands
Experience with launches, drops, or early-stage growth
Strategic thinker who can also execute
Comfortable with ambiguity and building from zero
Believes community > ads in early-stage brands
Who This Is NOT For
Anyone looking for immediate salary
Agency-only backgrounds
“Growth hackers” without brand intuition
People who need everything fully defined before moving
How to Reach Out DM me with:
Your background
Why GTM / commercialization specifically
One brand launch you respect — and why
I’m building NDUR lean, disciplined, and long-term. The right people now matter more than speed.
—
Endure through adversity. Build with purpose.
#foundingteam #gotomarket #commercialstrategy #DTC #consumerbrands #athleisure #startup #brandbuilding
#J-18808-Ljbffr