The Associate Art Director will support digital marketing with a primary focus on email. This position is responsible for leading the email creative team to create elevated email campaigns that drive engagement and conversion and inspire our customers. Responsible for leading the design, presentation and photography concepts for email creative. Partners with cross-functional teams to deliver a consistent and innovative consumer-first brand presentation across channels.
This is an on-site position (Monday through Thursday) based out of our Chicago, IL office with the flexibility to work remotely on Fridays.
Responsibilities
Deepen customer engagement and conversion by driving the creation of innovative and engaging email, social media and other digital marketing campaigns
Lead email campaigns from inception to launch, working collaboratively across design and copy on concepts and implementation
Drive advancements in the email channel through design, functionality, process, etc
Provide creative direction for email briefs by pulling inspiration, determining key messaging, skus lists, etc
In collaboration with the Content Creator/copywriter and the Associate Marketing Manager, develop overall email strategy and design
Collaborate with the Associate Marketing Manager to manage core consumer growth segments including Design Trade Program, Business Sales and New Movers for US and Canada
Lead team to ensure that creative is aligned with the company’s overall strategy, branding, and marketing and sales goals
Work to enhance process and campaign performance to accelerate channel performance
Mentor the email creative team by providing critical hindsight and feedback
Create and maintain consistent email templates, standards and specifications
Consistently approach design projects from a user-centered perspective
Collaborate with design leads and external teams to ensure new email journeys are produced at standards that uphold/elevate the company’s brand identity
Build cross-functional relationships and interact daily with internal teams to support multi-channel initiatives
Maintain awareness of key performance metrics and incorporate them as part of the goals of the email designs
Develop creative point of view to support channel personalization strategy, including versioning and dynamic content plans
What you’ll bring to the table
Extensive knowledge of graphic design including Photoshop, InDesign and Illustrator
Experience in designing specifically for the email and other digital marketing channels with a complete understanding of email design best practices
A thought leader with high standards to the email program and supports the email team to meet and exceed that standard
Demonstrated passion for email and other digital channels
Interested in remaining current and informed on best practices and latest trends
Demonstrated ability to deliver engaging and effective creative solutions against marketing briefs and content strategies.
Understand the nuances of customer segments within the email channel and personalization opportunities to maximize relevancy and engagement
Possess the ability to run effective critique of creative work
Demonstrated ability to successfully guide and move forward multiple projects at one time
Knowledge of the home competitive retail landscape
Social media savvy with an innate interest in modern culture and trends
The ability to concept and execute social media campaigns as needed
We’d love to hear from you if you have
Must provide Portfolio link (including password) on resume or link to PDF that include samples of email campaigns and other digital marketing
Bachelor’s degree preferred
5 years of relevant experience
Proven ability to work in a team environment
Previous experience writing HTML email code a plus
Previous experience with animation and motion graphics
Strong typography skills
Experience with directing both photo and video a plus
Experience in the retail industry a plus
Starting Rate:
$60,000.00 - $78,000.00
#J-18808-Ljbffr
This is an on-site position (Monday through Thursday) based out of our Chicago, IL office with the flexibility to work remotely on Fridays.
Responsibilities
Deepen customer engagement and conversion by driving the creation of innovative and engaging email, social media and other digital marketing campaigns
Lead email campaigns from inception to launch, working collaboratively across design and copy on concepts and implementation
Drive advancements in the email channel through design, functionality, process, etc
Provide creative direction for email briefs by pulling inspiration, determining key messaging, skus lists, etc
In collaboration with the Content Creator/copywriter and the Associate Marketing Manager, develop overall email strategy and design
Collaborate with the Associate Marketing Manager to manage core consumer growth segments including Design Trade Program, Business Sales and New Movers for US and Canada
Lead team to ensure that creative is aligned with the company’s overall strategy, branding, and marketing and sales goals
Work to enhance process and campaign performance to accelerate channel performance
Mentor the email creative team by providing critical hindsight and feedback
Create and maintain consistent email templates, standards and specifications
Consistently approach design projects from a user-centered perspective
Collaborate with design leads and external teams to ensure new email journeys are produced at standards that uphold/elevate the company’s brand identity
Build cross-functional relationships and interact daily with internal teams to support multi-channel initiatives
Maintain awareness of key performance metrics and incorporate them as part of the goals of the email designs
Develop creative point of view to support channel personalization strategy, including versioning and dynamic content plans
What you’ll bring to the table
Extensive knowledge of graphic design including Photoshop, InDesign and Illustrator
Experience in designing specifically for the email and other digital marketing channels with a complete understanding of email design best practices
A thought leader with high standards to the email program and supports the email team to meet and exceed that standard
Demonstrated passion for email and other digital channels
Interested in remaining current and informed on best practices and latest trends
Demonstrated ability to deliver engaging and effective creative solutions against marketing briefs and content strategies.
Understand the nuances of customer segments within the email channel and personalization opportunities to maximize relevancy and engagement
Possess the ability to run effective critique of creative work
Demonstrated ability to successfully guide and move forward multiple projects at one time
Knowledge of the home competitive retail landscape
Social media savvy with an innate interest in modern culture and trends
The ability to concept and execute social media campaigns as needed
We’d love to hear from you if you have
Must provide Portfolio link (including password) on resume or link to PDF that include samples of email campaigns and other digital marketing
Bachelor’s degree preferred
5 years of relevant experience
Proven ability to work in a team environment
Previous experience writing HTML email code a plus
Previous experience with animation and motion graphics
Strong typography skills
Experience with directing both photo and video a plus
Experience in the retail industry a plus
Starting Rate:
$60,000.00 - $78,000.00
#J-18808-Ljbffr