Marketing Events Manager
Bradley Arant Boult Cummings LLP, Birmingham, Alabama, United States, 35275
Reporting to the Director of Marketing and partnering closely with Business Development Managers, the Marketing Events Manager leads the strategy, planning, and execution of high‑profile events that strengthen client relationships, elevate the Firm’s brand, and support business development objectives. This role oversees events across multiple offices and requires exceptional project management skills, creativity, and the ability to deliver flawless experiences for both internal and external audiences.
Key Responsibilities
Develop and implement an annual events calendar aligned with Firm priorities, marketing goals, and business development initiatives.
Collaborate with attorneys, practice groups, and Firm leadership to design event concepts that drive client engagement and support strategic growth.
Provide guidance and direction to the Events Coordinator and other team members involved in event execution.
Event Execution & Logistics
Lead all aspects of event logistics, including venue selection, vendor management, catering, audiovisual needs, décor, and on‑site coordination.
Oversee multi‑day events such as partner retreats, client conferences, off‑site programs, and trade shows.
Ensure every event reflects the Firm’s brand standards and delivers a high‑quality, consistent experience across offices.
Prepare, manage, and reconcile event budgets, ensuring cost efficiency and measurable ROI.
Negotiate contracts with hotels, venues, and service providers to secure favorable terms and maintain quality standards.
Evaluate vendor performance and maintain a roster of preferred partners.
Client & Internal Engagement
Coordinate client‑facing events, including appreciation events, seminars, conferences, and networking receptions.
Support internal events such as partner retreats, training programs, town halls, and Firm celebrations.
Partner with Business Development Managers to ensure events align with client needs and practice group goals.
Marketing, Promotion & Communications
Work with the Marketing team to develop event invitations, announcements, collateral, and digital assets.
Oversee event promotion strategies to maximize attendance and engagement.
Ensure consistent messaging and branding across all event materials.
Utilize event management platforms, CRM systems, and registration tools to track attendance, engagement, and follow‑up activity.
Analyze event performance metrics and prepare post‑event reports for leadership, including ROI insights and recommendations for improvement.
Proactively assess new tools and technologies to streamline workflows, improve data accuracy, and deliver higher‑quality event experiences across the Firm.
Compliance, Risk & Quality Assurance
Ensure all events comply with Firm policies, client guidelines, confidentiality requirements, and industry regulations.
Oversee CLE compliance and continuing education requirements when applicable.
Identify and mitigate risks related to event logistics, contracts, and client expectations.
Serve as a primary point of contact for internal stakeholders, including attorneys, practice group leaders, and administrative teams.
Provide coaching, direction, and oversight to the Events Coordinator and other support staff involved in event planning.
Foster strong cross‑departmental collaboration to ensure seamless event execution.
Job Requirements
Bachelor’s degree in Marketing, Communications, Hospitality Management, or related field.
5+ years of experience in event planning and management, preferably in a law firm or professional services environment.
Demonstrated ability to manage complex, high‑profile events across multiple locations.
Proven experience managing an events team in a professional setting.
Strong project management skills with the ability to prioritize and manage multiple events simultaneously.
Excellent negotiation, communication, and interpersonal skills.
Proficiency in event management platforms, CRM systems, and Microsoft Office Suite.
Ability to travel and work flexible hours as needed for events.
Detail‑oriented with a commitment to excellence.
Creative problem solver with strong organizational and decision‑making skills.
Ability to thrive in a fast-paced, deadline‑driven environment.
Professional demeanor and client‑focused mindset.
Strong leadership presence with ability to influence stakeholders at all levels
Why Join Bradley? We offer more than just a job — we provide a place to build your career. Bradley offers:
Competitive salary, commensurate with experience.
Comprehensive benefits including medical, dental, vision, life, disability, and retirement.
Professional development support, including CLE tracking and training programs.
A collaborative, inclusive, and supportive culture.
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Key Responsibilities
Develop and implement an annual events calendar aligned with Firm priorities, marketing goals, and business development initiatives.
Collaborate with attorneys, practice groups, and Firm leadership to design event concepts that drive client engagement and support strategic growth.
Provide guidance and direction to the Events Coordinator and other team members involved in event execution.
Event Execution & Logistics
Lead all aspects of event logistics, including venue selection, vendor management, catering, audiovisual needs, décor, and on‑site coordination.
Oversee multi‑day events such as partner retreats, client conferences, off‑site programs, and trade shows.
Ensure every event reflects the Firm’s brand standards and delivers a high‑quality, consistent experience across offices.
Prepare, manage, and reconcile event budgets, ensuring cost efficiency and measurable ROI.
Negotiate contracts with hotels, venues, and service providers to secure favorable terms and maintain quality standards.
Evaluate vendor performance and maintain a roster of preferred partners.
Client & Internal Engagement
Coordinate client‑facing events, including appreciation events, seminars, conferences, and networking receptions.
Support internal events such as partner retreats, training programs, town halls, and Firm celebrations.
Partner with Business Development Managers to ensure events align with client needs and practice group goals.
Marketing, Promotion & Communications
Work with the Marketing team to develop event invitations, announcements, collateral, and digital assets.
Oversee event promotion strategies to maximize attendance and engagement.
Ensure consistent messaging and branding across all event materials.
Utilize event management platforms, CRM systems, and registration tools to track attendance, engagement, and follow‑up activity.
Analyze event performance metrics and prepare post‑event reports for leadership, including ROI insights and recommendations for improvement.
Proactively assess new tools and technologies to streamline workflows, improve data accuracy, and deliver higher‑quality event experiences across the Firm.
Compliance, Risk & Quality Assurance
Ensure all events comply with Firm policies, client guidelines, confidentiality requirements, and industry regulations.
Oversee CLE compliance and continuing education requirements when applicable.
Identify and mitigate risks related to event logistics, contracts, and client expectations.
Serve as a primary point of contact for internal stakeholders, including attorneys, practice group leaders, and administrative teams.
Provide coaching, direction, and oversight to the Events Coordinator and other support staff involved in event planning.
Foster strong cross‑departmental collaboration to ensure seamless event execution.
Job Requirements
Bachelor’s degree in Marketing, Communications, Hospitality Management, or related field.
5+ years of experience in event planning and management, preferably in a law firm or professional services environment.
Demonstrated ability to manage complex, high‑profile events across multiple locations.
Proven experience managing an events team in a professional setting.
Strong project management skills with the ability to prioritize and manage multiple events simultaneously.
Excellent negotiation, communication, and interpersonal skills.
Proficiency in event management platforms, CRM systems, and Microsoft Office Suite.
Ability to travel and work flexible hours as needed for events.
Detail‑oriented with a commitment to excellence.
Creative problem solver with strong organizational and decision‑making skills.
Ability to thrive in a fast-paced, deadline‑driven environment.
Professional demeanor and client‑focused mindset.
Strong leadership presence with ability to influence stakeholders at all levels
Why Join Bradley? We offer more than just a job — we provide a place to build your career. Bradley offers:
Competitive salary, commensurate with experience.
Comprehensive benefits including medical, dental, vision, life, disability, and retirement.
Professional development support, including CLE tracking and training programs.
A collaborative, inclusive, and supportive culture.
#J-18808-Ljbffr