Marketing Campaign Coordinator
Informa TechTarget, Washington, District of Columbia, us, 20022
Overview
Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100. About Informa TechTarget
(Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with: Trusted information that shapes the industry and informs investment Intelligence and advice that guides and influences strategy Advertising that grows reputation and establishes thought leadership Custom content that engages and prompts action Intent and demand generation that more precisely targets and converts Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.
Industry Dive is a leading business journalism company. Nearly 13 million decision-makers across 20+ competitive industries rely on its exclusive insight and analysis delivered through 26 publications. Industry Dive was founded in 2012 to provide business leaders with the information they need to move industries forward.
Job Description
This role can be based in either the Washington DC office or Newton, MA office. Responsibilities
Manage execution of lead generation promotions for our B2B content marketing campaigns. Work closely with the larger team to ensure smooth and efficient campaign delivery operations. Continuously monitor campaigns to measure and optimize performance (A/B testing, copywriting of ads and landing pages, inventory experiments). Develop and distribute weekly reports highlighting the impact marketing efforts have on driving quality leads. Demonstrate big picture understanding of how lead generation ties into the larger audience and our company goals. Execute and optimize audience segmentation for campaigns with our CDP. Proactively research and identify industry trends. Measure, analyze and report on programs across a variety of metrics and KPIs to inform future strategic campaign execution.
Qualifications
1-2 years of experience developing and executing B2B marketing programs. Excellent copywriting and creative skills; ability to communicate to niche audiences by learning their lingo. Proven success in managing multiple concurrent multi-channel campaigns. Record of owning projects from concept to execution to reporting on results. Experience with various marketing platforms and tools. Excellent written and verbal communication skills. Knack for problem solving and improving efficiencies.
Additional Information
TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We prohibit discrimination against employees or applicants because of race, color, sex, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, veteran status, disability, or any other protected class. This policy covers all terms and conditions of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA).
We value collaboration and offer flexibility: work in offices or remotely as appropriate. Life at Informa includes opportunities for in-person and remote work, with a focus on wellbeing and rewarding experiences. See LifeAt.Informa.com for employee perspectives. Benefits and Perks Great community and in-person/online social events, Walk the World charity day, and active colleague groups Volunteer opportunities with charity match funding Career development with bespoke training, mentoring, and on-demand courses Paid time off: 15 days, increasing with tenure, plus holidays and birthday leave Competitive benefits including 401k match, health/vision/dental insurance, parental leave, and ESPP Wellbeing support, including EAP, mental health resources, and wellness app access Recognition programs and global collaboration opportunities See how Informa handles your personal data when you apply for a job here. The salary range for this role is $50,000 - $60,000 based on experience.
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Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100. About Informa TechTarget
(Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with: Trusted information that shapes the industry and informs investment Intelligence and advice that guides and influences strategy Advertising that grows reputation and establishes thought leadership Custom content that engages and prompts action Intent and demand generation that more precisely targets and converts Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.
Industry Dive is a leading business journalism company. Nearly 13 million decision-makers across 20+ competitive industries rely on its exclusive insight and analysis delivered through 26 publications. Industry Dive was founded in 2012 to provide business leaders with the information they need to move industries forward.
Job Description
This role can be based in either the Washington DC office or Newton, MA office. Responsibilities
Manage execution of lead generation promotions for our B2B content marketing campaigns. Work closely with the larger team to ensure smooth and efficient campaign delivery operations. Continuously monitor campaigns to measure and optimize performance (A/B testing, copywriting of ads and landing pages, inventory experiments). Develop and distribute weekly reports highlighting the impact marketing efforts have on driving quality leads. Demonstrate big picture understanding of how lead generation ties into the larger audience and our company goals. Execute and optimize audience segmentation for campaigns with our CDP. Proactively research and identify industry trends. Measure, analyze and report on programs across a variety of metrics and KPIs to inform future strategic campaign execution.
Qualifications
1-2 years of experience developing and executing B2B marketing programs. Excellent copywriting and creative skills; ability to communicate to niche audiences by learning their lingo. Proven success in managing multiple concurrent multi-channel campaigns. Record of owning projects from concept to execution to reporting on results. Experience with various marketing platforms and tools. Excellent written and verbal communication skills. Knack for problem solving and improving efficiencies.
Additional Information
TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We prohibit discrimination against employees or applicants because of race, color, sex, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, veteran status, disability, or any other protected class. This policy covers all terms and conditions of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA).
We value collaboration and offer flexibility: work in offices or remotely as appropriate. Life at Informa includes opportunities for in-person and remote work, with a focus on wellbeing and rewarding experiences. See LifeAt.Informa.com for employee perspectives. Benefits and Perks Great community and in-person/online social events, Walk the World charity day, and active colleague groups Volunteer opportunities with charity match funding Career development with bespoke training, mentoring, and on-demand courses Paid time off: 15 days, increasing with tenure, plus holidays and birthday leave Competitive benefits including 401k match, health/vision/dental insurance, parental leave, and ESPP Wellbeing support, including EAP, mental health resources, and wellness app access Recognition programs and global collaboration opportunities See how Informa handles your personal data when you apply for a job here. The salary range for this role is $50,000 - $60,000 based on experience.
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