Intrax is hiring: Technical Digital Marketing Director in San Francisco

Overview

At Intrax, our mission is to provide a lifetime of high quality educational, work, travel, and volunteer programs that connect people and cultures, inspire personal growth, and prepare individuals to succeed as global citizens. As the Technical Digital Marketing Director, you will bring your strong technical skills, lead projects, and collaborate with a team of multiple stakeholders, including Intrax’s various programs, consulting agencies, and marketing, media, and web design staff. The Digital Marketing Director is part of the Growth Marketing team, a corporate HQ-based team for marketing and media. You will bring strong program management, analytical, and creative thinking skills, a curiosity for diving into new processes and opportunities, and a proactive nature. This is a hybrid position based in our San Francisco headquarters and would work onsite three days per week.

Responsibilities

Duties and Responsibilities:

• Project Management & Cross-Functional Collaboration
• Partner with Business Program Leaders and Leadership to support strategic business needs.
• Organizing and presenting monthly KPI performance reporting and/or meetings.
• Lead projects and collaborate with a team of multiple stakeholders, including internal marketing, media, and web design staff.
• Oversee external consulting agencies, including data analytics, SEO, and Paid Ads/Media.
• Collaborate across multiple programs and teams, each with unique audiences and objectives, to deliver marketing strategies that drive their specific goals.
• Update the annual budget and quarterly reforecasting for Growth Marketing team.
• Take on additional responsibilities and projects as business needs evolve.
• Update and maintain marketing and data analytics tech stack, including Google (Tag Manager, Analytics, Ads, Looker), Meta Business, Clarity, Webflow, Zapier, and Hubspot.
• Review data, analyze customer insights, and develop comprehensive reporting across all channels in collaboration with our data analytics consultant.
• Utilize tools for SEO, AEO, brand and social monitoring, including Semrush, Trustpilot, Glassdoor, LinkedIn, Reddit, and Quora.
• Measure the effectiveness of all growth marketing initiatives.

Growth Marketing & Content

• Manage and collaborate on effective online channels, including paid search/media, lead generation and nurturing, email marketing and automation, website content/SEO/AEO, website optimization, referral, and influencer marketing.
• Champion and lead influencer and referral marketing across the organization
• Partner with program teams to develop/test experiments, campaigns, content, landing pages, and marketing automation
• Experiment with customer audiences/segmentation and growth marketing strategies to execute relevant, compelling multi-channel campaigns that will drive lead conversions.
• Stay informed on consumer behavior, purchasing, and media consumption habits.

Required Experience

• B.S / B.A degree in web design, data science, marketing, business, or related field.
• 10+ years of relevant web design or digital marketing experience, including at least 3 years of experience as a Manager in digital marketing with an agency/firm.

Knowledge, Skills, and Attributes

• A passion for data and design with great eye for design composition and spotting patterns.
• Comprehensive understanding of end-to-end customer journey and funnel.
• Expertise with Webflow, Google (Analytics, Ads, Tag Manager, Looker), Hubspot, Zapier, Semrush, Impact.
• Strong people-leadership skills, communication, and interpersonal skills, effective program coordination skills, and ability to multitask.
• Strong written, verbal, and presentation communication skills.
• Proficient in project management tools (Google, Airtable, Jira, etc.).
• A robust portfolio of work.

Travel

• Position is based in San Francisco with a hybrid schedule.
• Travel may be required to Intrax offices and events around the globe.

Pay Range

$140,000 - $160,000 annually, with an annual bonus potential.

Intrax Pay Transparency Statement

The displayed pay range reflects the minimum and maximum target for new hire salaries for the posted position within the United States. Within the range, individual pay will be determined by different factors including work location, job-related skills, experience, and relevant education or training. Intrax also offers a comprehensive benefits package, which you can explore further in our career section of the Intrax website.

THIS JOB DESCRIPTION DOES NOT CONSTITUTE A CONTRACT FOR EMPLOYMENT

To be considered for this position, please submit your resume and cover letter describing your experience and interest in working in the cultural exchange industry.

We will consider qualified candidates with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.