We’re partnering with a nationally recognized, award-winning marketing and analytics agency that helps leading retail and consumer brands solve complex business challenges through media excellence, strategic guidance, and actionable analytics. Backed by a strong foundation of data, this team delivers full-funnel media strategy and advanced measurement while fostering a people‑first, impact‑driven culture.
Between its work and culture, the company has been recognized more than 125 times – including being named a Best Place to Work by Inc. four times, the Dallas Business Journal three times, one of Ad Age’s Best Places to Work in 2025, a 2024 NRF Partner of the Year, and a seven‑time Inc. 5000 Fastest Growing Company. Known for its innovation and tactical excellence, the organization partners with brands such as Carhartt and Kendra Scott and operates with an AI‑enabled approach that blends technology, critical thinking, and responsible innovation.
The Senior Director, Analytics is a hands‑on media analytics leader with deep retail experience who understands how media drives revenue, margin, and growth inside a retail business. This role sits at the intersection of media measurement, retail economics, and executive decision‑making.
Responsibilities Media & Retail Measurement Leadership
Lead advanced media measurement across paid search, paid social, retail media networks, CTV, and upper‑funnel channels.
Personally design, execute, and interpret MMM, incrementality tests (geo, holdout, synthetic control), and causal analyses tied directly to retail media decisions.
Ensure measurement approaches reflect how media actually drives revenue, profit, customer acquisition, and growth in a retail context.
Retail Business & Client Acumen
Apply first‑hand retail experience to frame analytics in terms of business impact, not just methodological rigor.
Translate ambiguous business questions into measurable media hypotheses aligned to merchandising, seasonality, promotions, and inventory dynamics.
Partner directly with CMOs, growth leaders, and finance stakeholders to support real budget and strategy decisions.
Media Signal Interpretation & Decision Support
Reconcile conflicting signals across MMM, incrementality testing, and platform‑reported performance.
Clearly articulate which measurement signal should drive which type of decision, depending on the business question and time horizon.
Platform‑Specific Media Expertise
Maintain deep knowledge of leading digital marketing platforms, including Google (Search & YouTube), Meta, Amazon / retail media networks, and CTV/video platforms.
Understand how platform data limitations, attribution logic, and measurement constraints impact analysis design and interpretation.
Continuous Industry & Platform Fluency
Stay actively plugged into changes across media platforms, privacy shifts, and measurement innovation.
Continuously evaluate how evolving platform dynamics should influence testing strategy, MMM design, and client recommendations.
Measurement Governance & Analytical Quality
Define and enforce standards for test design, model assumptions, validation, documentation, and analytical readouts.
Act as a final quality gate, ensuring weak, underpowered, or misleading analyses do not reach clients.
Analyst Leadership & Development
Lead and develop analysts through meaningful review of work—including code, models, test design, and outputs.
Raise the overall technical and analytical quality of the team through hands‑on coaching and feedback.
Cross‑Functional Collaboration
Work closely with media, strategy, data engineering, and client teams to ensure analytics are integrated, trusted, and actionable across the organization.
Travel Requirements
Must be able and willing to travel between NY & Dallas offices and to client and other company meetings within the U.S., as needed.
Qualifications Required Experience
Significant experience leading media analytics in a retail or retail‑focused environment.
Hands‑on experience running MMM, incrementality tests, and causal analyses tied to media investment decisions.
Strong understanding of retail business dynamics and how analytics supports growth, efficiency and profitability.
Applied Statistical Fluency
Working knowledge of regression, time‑series analysis, Bayesian concepts, power analysis, confidence intervals, and bias—used to pressure‑test and defend media measurement, not as academic theory.
Commercial & Strategic Judgment
Strong judgment around when directional insight is sufficient versus when higher precision is required.
Ability to balance rigor, speed, and cost to drive meaningful business impact from analytics.
Leadership & Communication
Proven ability to operate confidently with senior executives and defend analytical recommendations under scrutiny.
Demonstrated people management experience, including hiring, developing, and performance‑managing analysts and managers; provides clear feedback, sets expectations, and builds high‑performing analytics teams.
Strong storytelling skills with a focus on decisions, next steps, and impact, not insight‑only decks.
Benefits and Compensation
Competitive and equitable pay, 401k matching, and bi‑annual bonus eligibility
Flexible PTO and Half‑Day Fridays
Philanthropic efforts and paid time off to volunteer
Fully covered medical, dental, and vision insurance
Annual wellness stipend
Currently a hybrid work environment with stunning NYC & Dallas offices
Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room
Salary Range
The salary range for this role is
$145,000–$215,000 , depending on experience and location. Salary ranges are one part of the total compensation package, which also includes a bi‑annual performance bonus, free health insurance, annual wellness stipend, and company 401k contribution.
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Between its work and culture, the company has been recognized more than 125 times – including being named a Best Place to Work by Inc. four times, the Dallas Business Journal three times, one of Ad Age’s Best Places to Work in 2025, a 2024 NRF Partner of the Year, and a seven‑time Inc. 5000 Fastest Growing Company. Known for its innovation and tactical excellence, the organization partners with brands such as Carhartt and Kendra Scott and operates with an AI‑enabled approach that blends technology, critical thinking, and responsible innovation.
The Senior Director, Analytics is a hands‑on media analytics leader with deep retail experience who understands how media drives revenue, margin, and growth inside a retail business. This role sits at the intersection of media measurement, retail economics, and executive decision‑making.
Responsibilities Media & Retail Measurement Leadership
Lead advanced media measurement across paid search, paid social, retail media networks, CTV, and upper‑funnel channels.
Personally design, execute, and interpret MMM, incrementality tests (geo, holdout, synthetic control), and causal analyses tied directly to retail media decisions.
Ensure measurement approaches reflect how media actually drives revenue, profit, customer acquisition, and growth in a retail context.
Retail Business & Client Acumen
Apply first‑hand retail experience to frame analytics in terms of business impact, not just methodological rigor.
Translate ambiguous business questions into measurable media hypotheses aligned to merchandising, seasonality, promotions, and inventory dynamics.
Partner directly with CMOs, growth leaders, and finance stakeholders to support real budget and strategy decisions.
Media Signal Interpretation & Decision Support
Reconcile conflicting signals across MMM, incrementality testing, and platform‑reported performance.
Clearly articulate which measurement signal should drive which type of decision, depending on the business question and time horizon.
Platform‑Specific Media Expertise
Maintain deep knowledge of leading digital marketing platforms, including Google (Search & YouTube), Meta, Amazon / retail media networks, and CTV/video platforms.
Understand how platform data limitations, attribution logic, and measurement constraints impact analysis design and interpretation.
Continuous Industry & Platform Fluency
Stay actively plugged into changes across media platforms, privacy shifts, and measurement innovation.
Continuously evaluate how evolving platform dynamics should influence testing strategy, MMM design, and client recommendations.
Measurement Governance & Analytical Quality
Define and enforce standards for test design, model assumptions, validation, documentation, and analytical readouts.
Act as a final quality gate, ensuring weak, underpowered, or misleading analyses do not reach clients.
Analyst Leadership & Development
Lead and develop analysts through meaningful review of work—including code, models, test design, and outputs.
Raise the overall technical and analytical quality of the team through hands‑on coaching and feedback.
Cross‑Functional Collaboration
Work closely with media, strategy, data engineering, and client teams to ensure analytics are integrated, trusted, and actionable across the organization.
Travel Requirements
Must be able and willing to travel between NY & Dallas offices and to client and other company meetings within the U.S., as needed.
Qualifications Required Experience
Significant experience leading media analytics in a retail or retail‑focused environment.
Hands‑on experience running MMM, incrementality tests, and causal analyses tied to media investment decisions.
Strong understanding of retail business dynamics and how analytics supports growth, efficiency and profitability.
Applied Statistical Fluency
Working knowledge of regression, time‑series analysis, Bayesian concepts, power analysis, confidence intervals, and bias—used to pressure‑test and defend media measurement, not as academic theory.
Commercial & Strategic Judgment
Strong judgment around when directional insight is sufficient versus when higher precision is required.
Ability to balance rigor, speed, and cost to drive meaningful business impact from analytics.
Leadership & Communication
Proven ability to operate confidently with senior executives and defend analytical recommendations under scrutiny.
Demonstrated people management experience, including hiring, developing, and performance‑managing analysts and managers; provides clear feedback, sets expectations, and builds high‑performing analytics teams.
Strong storytelling skills with a focus on decisions, next steps, and impact, not insight‑only decks.
Benefits and Compensation
Competitive and equitable pay, 401k matching, and bi‑annual bonus eligibility
Flexible PTO and Half‑Day Fridays
Philanthropic efforts and paid time off to volunteer
Fully covered medical, dental, and vision insurance
Annual wellness stipend
Currently a hybrid work environment with stunning NYC & Dallas offices
Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room
Salary Range
The salary range for this role is
$145,000–$215,000 , depending on experience and location. Salary ranges are one part of the total compensation package, which also includes a bi‑annual performance bonus, free health insurance, annual wellness stipend, and company 401k contribution.
#J-18808-Ljbffr