Manager of Marketing Analytics and Insights

Join First Merchants Bank as a Manager of Marketing Analytics and Insights! In this crucial position, you will spearhead the integration of marketing data across various platforms, crafting clear and actionable data narratives that enhance decision-making, demonstrate progress towards KPIs, and leverage customer feedback. Your expertise will combine performance analytics (web, social, email/SMS, SEO/SEM, paid media) with campaign measurement and Voice of Customer (VoC) insights to guide strategy, optimize spending, and improve customer experiences in conjunction with UX. You will blend descriptive, diagnostic, and predictive analytics with benchmarking to provide insights on past performance, emphasize their importance, and direct future actions. You will also establish a scalable VoC practice to gather, analyze, and act on feedback from diverse sources that will inform our roadmap and retention strategies. Key Responsibilities: Consolidate and normalize marketing data from various channels, creating a single source of truth for performance analysis and optimization. Define and maintain a KPI framework for brand, demand, lifecycle, and experience metrics, aligning them with business outcomes and OKRs in collaboration with Marketing and Finance. Build and maintain executive and team dashboards, utilizing data storytelling techniques to ensure stakeholders comprehend key insights quickly. Establish and manage a VoC program that aggregates feedback from various sources, using sentiment analysis to uncover loyalty drivers and friction points. Implement closed-loop feedback processes with Marketing, UX, Product, and Service teams; evaluate impacts, recommend actions, and track outcomes. Create comprehensive measurement plans and ensure full-funnel tracking of both ongoing and campaign activities. Conduct pre/post analyses, A/B testing, and ROI/ROAS assessments; effectively communicate findings using storytelling best practices. Collaborate with UX to share behavioral insights that inform hypotheses, experiments, and design priorities. Work closely with Finance to align marketing investments with growth, retention, and performance narratives for leadership. Oversee data quality, documentation, and access controls to ensure accurate and timely reporting. Evaluate analytics and martech tools, leading vendor management and pilots as necessary. Coach marketing teams on dashboard interpretation and insights application, promoting effective data storytelling practices. Champion privacy-aware measurement and ensure ethical data usage in collaboration with Legal and Compliance teams. Qualifications: Bachelor's degree in marketing, analytics, statistics, business, computer science, or a related field. Five years of hands-on experience in marketing analytics with measurable impact on channel optimization and campaign ROI. Preferred Skills: Excellent written and verbal communication skills. Strong analytical abilities with a knack for simplifying complex information into actionable insights. High integrity, professionalism, and a collaborative approach. Able to excel in a fast-paced, independent work environment. Experience consolidating data across various marketing platforms. Proficiency in dashboarding and data visualization tools, with SQL skills preferred. Experience in VoC programs, including survey design and sentiment analysis. First Merchants Offers: Base Pay

PLUS Bonuses Comprehensive Medical, Dental, and Vision Insurance 401k Plan Health Savings and Flexible Spending Accounts Generous Vacation/Sick Time Paid Holidays and Parental Leave Tuition Reimbursement Additional Benefits Explore a fulfilling career at First Merchants Bank, where our vision is to enhance the financial wellness of the diverse communities we serve. Join a team that values inclusion, respect, and compassion in its mission to positively impact lives. Apply today to start your journey with us! Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities