Demand Generation Manager – Cybersecurity & AI ...
This opportunity is suited to
experienced B2B demand generation professionals
with a background in enterprise or regulated-industry technology.
Our client is an
early-stage AI and cyber intelligence company
building advanced solutions in cyber risk, compliance, and threat intelligence for financial services and other high-stakes sectors. The business is now seeking a
Demand Generation Manager
to design and execute its early demand engine and support commercial growth.
This is a
hands-on, builder role
for someone comfortable moving from strategy to execution in a lean environment.
About the Opportunity This role is offered on a
contractor / fractional basis
and structured as a
commercial engagement .
You will own end-to-end demand generation activity across defined customer segments, working closely with marketing and sales leadership to generate awareness, engagement, and qualified opportunities.
The focus is on building
repeatable demand foundations
rather than operating within a mature, fully resourced marketing function.
Key Responsibilities
Designing and executing a demand generation roadmap across priority sectors (e.g. financial services, fintech, regulated industries)
Planning and running multi-channel campaigns (LinkedIn, email, webinars, reports, communities)
Building and managing lead-nurture journeys for complex buying committees (CISO, risk, compliance, IT, innovation)
Collaborating with leadership to define ICPs, personas, and core messaging
Creating and repurposing cornerstone content into campaign-ready assets that support the sales cycle
Setting up lightweight marketing operations, including tracking, basic lead scoring, and funnel reporting
Experimenting with targeted, account-based motions for high-value prospects and partner ecosystems
Testing, iterating, and sharing insights across marketing, sales, and product teams to refine GTM approach
Who This Opportunity Is For You are likely to be a strong fit if you:
Have
4+ years of experience
in B2B SaaS demand generation or growth marketing
Have owned campaigns that generated
measurable pipeline
, not just leads
Are comfortable working hands-on with tools such as HubSpot (or similar), LinkedIn Ads, and basic analytics
Can quickly grasp and communicate complex concepts in cybersecurity, AI, or risk/compliance
Write clearly for both technical and executive audiences
Thrive in early-stage or scaling environments with limited structure and high autonomy
Nice to Have
Experience in marketing into regulated industries (banking, payments, insurance, healthcare, critical infrastructure)
Exposure to cybersecurity, threat intelligence, GRC, or risk quantification concepts
Experience launching or scaling demand functions in early-stage B2B technology companies
Role Structure & Commercial Terms This opportunity is structured as a
fractional / consulting engagement
, with:
Outcome-linked commercial terms
Flexibility around hours and working patterns
Scope to expand responsibility and commercial alignment as the business grows
Further details will be discussed with the shortlisted candidates.
Final Note This opportunity suits individuals who enjoy building demand engines from first principles and are motivated by ownership, autonomy, and tangible commercial impact.
#J-18808-Ljbffr
experienced B2B demand generation professionals
with a background in enterprise or regulated-industry technology.
Our client is an
early-stage AI and cyber intelligence company
building advanced solutions in cyber risk, compliance, and threat intelligence for financial services and other high-stakes sectors. The business is now seeking a
Demand Generation Manager
to design and execute its early demand engine and support commercial growth.
This is a
hands-on, builder role
for someone comfortable moving from strategy to execution in a lean environment.
About the Opportunity This role is offered on a
contractor / fractional basis
and structured as a
commercial engagement .
You will own end-to-end demand generation activity across defined customer segments, working closely with marketing and sales leadership to generate awareness, engagement, and qualified opportunities.
The focus is on building
repeatable demand foundations
rather than operating within a mature, fully resourced marketing function.
Key Responsibilities
Designing and executing a demand generation roadmap across priority sectors (e.g. financial services, fintech, regulated industries)
Planning and running multi-channel campaigns (LinkedIn, email, webinars, reports, communities)
Building and managing lead-nurture journeys for complex buying committees (CISO, risk, compliance, IT, innovation)
Collaborating with leadership to define ICPs, personas, and core messaging
Creating and repurposing cornerstone content into campaign-ready assets that support the sales cycle
Setting up lightweight marketing operations, including tracking, basic lead scoring, and funnel reporting
Experimenting with targeted, account-based motions for high-value prospects and partner ecosystems
Testing, iterating, and sharing insights across marketing, sales, and product teams to refine GTM approach
Who This Opportunity Is For You are likely to be a strong fit if you:
Have
4+ years of experience
in B2B SaaS demand generation or growth marketing
Have owned campaigns that generated
measurable pipeline
, not just leads
Are comfortable working hands-on with tools such as HubSpot (or similar), LinkedIn Ads, and basic analytics
Can quickly grasp and communicate complex concepts in cybersecurity, AI, or risk/compliance
Write clearly for both technical and executive audiences
Thrive in early-stage or scaling environments with limited structure and high autonomy
Nice to Have
Experience in marketing into regulated industries (banking, payments, insurance, healthcare, critical infrastructure)
Exposure to cybersecurity, threat intelligence, GRC, or risk quantification concepts
Experience launching or scaling demand functions in early-stage B2B technology companies
Role Structure & Commercial Terms This opportunity is structured as a
fractional / consulting engagement
, with:
Outcome-linked commercial terms
Flexibility around hours and working patterns
Scope to expand responsibility and commercial alignment as the business grows
Further details will be discussed with the shortlisted candidates.
Final Note This opportunity suits individuals who enjoy building demand engines from first principles and are motivated by ownership, autonomy, and tangible commercial impact.
#J-18808-Ljbffr