Job ID: 3176512 | Amazon Advertising LLC
The Product Marketing Manager for Amazon Ads plays a dual-focused role in driving both product strategy and go-to-market execution. This position serves as the crucial bridge between product development and market success, combining deep customer insights with strategic marketing expertise to ensure Amazon Ads builds and markets products that meet customer needs and achieve strong market adoption.
Key job responsibilities
Product Strategy & Customer Intelligence: Conduct comprehensive market research, customer interviews, and competitive analysis to identify market opportunities and inform product direction.
Partner with Product Managers to align customer research priorities with product roadmap development.
Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs.
Drive evidence-based decision making through customer insights and market intelligence.
Go-to-Market & Marketing Execution: Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio.
Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content.
Lead the development of product positioning, messaging, and strategic narrative.
Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs.
Cross-functional Leadership: Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams.
Drive stakeholder alignment through regular engagement and clear communication of product vision.
Support effective Alpha/Beta testing programs and gather post-launch customer feedback.
Guide the prioritization and development of case studies and research initiatives.
Basic Qualifications
9+ years of professional non-internship marketing experience.
Experience using data and metrics to drive improvements.
Experience communicating results to senior leadership.
Experience building, executing and scaling cross-functional marketing programs.
Experience driving direction and alignment with cross-functional teams.
Preferred Qualifications
Experience with creating GTM initiatives at scale.
Experience working cross-functionally across marketing, product management, analytics, UX, and research.
EEO Statement Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Location Specific Information Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Compensation & Benefits The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
Salary by Location
Culver City, CA: 170,000.00 - 230,000.00 USD annually
Sunnyvale, CA: 187,000.00 - 252,900.00 USD annually
New York, NY: 187,000.00 - 252,900.00 USD annually
Seattle, WA: 170,000.00 - 230,000.00 USD annually
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The Product Marketing Manager for Amazon Ads plays a dual-focused role in driving both product strategy and go-to-market execution. This position serves as the crucial bridge between product development and market success, combining deep customer insights with strategic marketing expertise to ensure Amazon Ads builds and markets products that meet customer needs and achieve strong market adoption.
Key job responsibilities
Product Strategy & Customer Intelligence: Conduct comprehensive market research, customer interviews, and competitive analysis to identify market opportunities and inform product direction.
Partner with Product Managers to align customer research priorities with product roadmap development.
Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs.
Drive evidence-based decision making through customer insights and market intelligence.
Go-to-Market & Marketing Execution: Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio.
Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content.
Lead the development of product positioning, messaging, and strategic narrative.
Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs.
Cross-functional Leadership: Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams.
Drive stakeholder alignment through regular engagement and clear communication of product vision.
Support effective Alpha/Beta testing programs and gather post-launch customer feedback.
Guide the prioritization and development of case studies and research initiatives.
Basic Qualifications
9+ years of professional non-internship marketing experience.
Experience using data and metrics to drive improvements.
Experience communicating results to senior leadership.
Experience building, executing and scaling cross-functional marketing programs.
Experience driving direction and alignment with cross-functional teams.
Preferred Qualifications
Experience with creating GTM initiatives at scale.
Experience working cross-functionally across marketing, product management, analytics, UX, and research.
EEO Statement Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Location Specific Information Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Compensation & Benefits The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
Salary by Location
Culver City, CA: 170,000.00 - 230,000.00 USD annually
Sunnyvale, CA: 187,000.00 - 252,900.00 USD annually
New York, NY: 187,000.00 - 252,900.00 USD annually
Seattle, WA: 170,000.00 - 230,000.00 USD annually
#J-18808-Ljbffr