Byrne Dairy is hiring: Creative Services Lead in City of Syracuse

Overview

Job Title: Creative Services Lead

Company Introduction: G&C Food Distributors is a leading re-distributor of refrigerated, frozen, and dry food. We store and deliver more than 4,000 food items to meet the needs of our customers across 28 states and 35 countries internationally.

This position plays a central role in supporting the G&C Foods brand, strengthening internal communications, and supporting critical business functions with high-impact creative. The Creative Services & Visual Communications Lead ensures that every visual touchpoint reinforces the company’s values, professionalism, and industry presence.

Location: Syracuse, NY (on-site, hybrid)

Job Summary:

The Creative Services & Visual Communications Lead is a strategic and hands-on creative professional who thrives at the intersection of design, brand identity, project management, and cross-functional collaboration. This role supports the development of high-impact visual communications that support internal engagement, supplier/vendor relations, and customer-facing marketing initiatives in a fast-paced B2B environment. As a core member of the Marketing & Communications team, the candidate will combine design sensibility, digital acumen, and operational excellence to ensure visual consistency and brand integrity across all company touchpoints. This role collaborates on creative execution, manages design workflows, and contributes to the evolution of the G&C Foods brand. It requires strong interpersonal and communication skills, proven ability to build relationships, and experience working with diverse stakeholders.

Responsibilities

Duties and Responsibilities:

• Creative Development & Execution: Support/lead the design, layout, and production of marketing and communication materials across print and digital formats, including: Point of Sale One-Sheets, Product Catalogs, Flyers, Brochures, Posters, Palm Cards, Infographics; Email Campaigns, Website Maintenance, Digital Banner Advertisements, and Social Media Content; Event and Tradeshow Collateral, Presentations, and Internal Communications Assets; Ensure brand consistency across all visual deliverables, maintaining clarity, professionalism, and alignment with G&C Foods brand standards; Maintain (and in some instances develop) branded templates, iconography, and visual systems to support internal teams; Provide creative feedback and collaborate with fellow designers, contractors, and external agencies as needed; Translate complex information into compelling visual narratives for stakeholders across the organization.

• Digital Content & Web Management: Support creation and maintenance of web pages using CMS platforms (WordPress, PowerPages, SharePoint); Partner with Digital Designer to optimize visual consistency across web, email, and social channels; Conduct QA reviews to ensure accuracy, usability, accessibility, and adherence to brand guidelines across all digital assets; Assist in developing digital content standards and helping evolve the company’s online presence.

• Cross-Functional Collaboration: Serve as a strategic creative partner to Merchandising, Sales, Purchasing, HR, Transportation, Operations, and other departments; Support proposals, presentations, executive communications, and internal initiatives with high-quality visual materials; Collaborate with the Director to ensure messaging alignment and strong visual storytelling; Participate in campaign planning and contribute creative insights that elevate brand presence and external engagement.

• Project Coordination & Asset Management: Manage timelines, priorities, and workflows for multiple concurrent design projects; Oversee creative intake, including management of the internal service log for creative project requests; Maintain organized digital asset libraries, design files, photo archives, and brand resources; Provide status updates, milestones, and progress reports to stakeholders and department leadership; Contribute to process improvements for creative operations, ensuring efficient and scalable design workflows.

Qualifications

Required Skills & Qualifications:

Technical Expertise

• Adobe Creative Suite: Photoshop, Illustrator, InDesign, Acrobat
• CMS Platforms: WordPress, Squarespace, SharePoint; familiarity with PowerPages a plus
• Email Marketing: SendGrid, MailChimp, or comparable platform
• Social Media Tools: Hootsuite, Sprout Social, or similar
• Digital Asset Management: Experience organizing and maintaining shared libraries
• Microsoft Office: Expert proficiency in PowerPoint; strong skills in Outlook, Teams, and Excel
• Project Management: Monday.com or similar workflow management tools

Professional Experience

• 5 to 8 years of experience in graphic design, creative services, visual communications, or a related field, preferably in B2B, distribution, logistics, manufacturing, or foodservice sectors.
• Demonstrated experience developing brand systems and managing creative consistency across a growing organization.
• Proven ability to translate business priorities into clear, compelling visual outputs.
• Experience managing competing deadlines within a fast-paced, project-driven environment.
• Strong understanding of marketing fundamentals, layout design, typography, and digital best practices.

Key Competencies

• Strong aesthetic and brand identity instincts
• Exceptional attention to detail and quality
• Ability to manage both strategy and hands-on execution
• Excellent written and verbal communication skills
• Strong balance of Autonomous/Independent Contributor and Collaborative Spirit with a service mindset
• Ability to provide constructive design feedback and guide creative direction
• Curious, proactive, and comfortable navigating ambiguity

Preferred Qualifications

• Experience in B2B distribution or supply chain environments
• Working knowledge of video editing tools (Premiere Pro, Canva, or similar)
• Familiarity with UX/UI principles or website optimization
• Prior experience building or managing brand guidelines
• Experience with photography or directing photo/video shoots

Why Build Your Career at G&C Foods?

At G&C, we believe exceptional people deserve exceptional rewards. When you join our team, you’re not just taking a job; you’re stepping into a career with a company that invests in your growth, values your contribution, and celebrates your success.

Our Benefits Package Includes

• Competitive Health Coverage – Medical plans starting at just $24.73/week, plus comprehensive vision, dental, and a 401(k) with company match to secure your future.
• Company-Paid Life Insurance – Because your peace of mind matters.
• Performance-Based Bonuses – Earn up to the equivalent of five additional weeks’ pay each year based on your impact and results.
• Onsite Fitness & Wellness Centers – Stay active and healthy without leaving the workplace.
• Flexible Scheduling Options – Designed to support your life outside of work.
• Company Culture Perks – From team cookouts and appreciation events to seasonal holiday gifts, we celebrate our people year-round.
• Exclusive Employee Product Discounts – Access unbeatable prices on a wide range of products, available only to our team.
• Career Advancement – Clear pathways to grow within the company, backed by leadership who invest in your success.
• Open-Door Leadership – Access to decision-makers who listen, act, and value your input.
• Annual Flu Clinics – Convenient, no-cost health support right at work.
• …and much more – A workplace where respect, teamwork, and opportunity come standard.

Contact/Application Information:

If you’re interested, please apply through Indeed. If you have any questions, you can email recruiting@gcfoods.com. Thank you for your interest, and we look forward to meeting you!

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