YouTube Channel Optimization & UX Redesign Expert Job at Times Square Church in

Times Square Church, New York, NY, US, 10261

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YouTube Channel Optimization & UX Redesign Expert

Department: Communications
Direct Oversight: Communications Director

Experience Level: Expert

Category: YouTube Channel Strategy / UX / SEO / Branding

Job Type: Contract (4-6 weeks)

Compensation Range: $2,500-$5,000 for project

About Us

Times Square Church (TSC) is a global ministry based in New York City with a large and growing international audience. We’re looking for a YouTube expert who can take our main channel to the next level — optimizing navigation, design, and engagement while helping more viewers discover and connect with our content.

What We Need

A seasoned YouTube Channel Strategist + UX Designer to:

Audit the current TSC YouTube channel and identify growth opportunities
Improve navigation and user experience, ensuring clear access to live services, sermons, and language channels
Redesign playlist structure to reduce redundancy and group content logically by theme, series, and language
Feature live streams and language channels prominently on the homepage
Refresh visual branding (banner, thumbnail templates, featured sections) consistent with our main brand
Optimize SEO (titles, tags, descriptions, playlists) for discoverability
Create a strategy to grow subscribers and engagement, especially across international language channels

Measurable Goals

We’re aiming for a channel redesign that results in:

20–30% increase in total watch time and audience retention within 3 months
25% growth in subscribers on the main and language channels within 6 months
Improved click-through rate (CTR) on thumbnails and playlists (target: 6–8%)
Enhanced UX flow — users can easily find live services and translations within two clicks

Ideal Candidate

Proven track record optimizing large YouTube channels (100K+ subscribers preferred)
Strong grasp of YouTube algorithms, analytics, SEO, and visual hierarchy
Experience designing intuitive channel layouts and playlist systems
Skilled in creating consistent visual branding for YouTube
Data-driven approach — able to translate analytics into actionable steps
Experience with faith-based or nonprofit organizations is a plus
Channel audit report with actionable insights
Wireframe or visual prototype of proposed layout and navigation
Visual assets (banner, thumbnail templates, featured sections)
Final implementation and performance report

Duration & Budget

Estimated duration: 4–6 weeks
Open to fixed-price or hourly proposals — please include your rate and total estimate

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