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Analyst, Digital Experience Optimization

Ovative Group, Chicago, Illinois, United States, 60290

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About Ovative Group Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

Location:

Minneapolis, MN or Chicago, IL

This job requires permanent U.S. work authorization. We are unable to accept candidates with temporary work authorization (e.g., CPT, OPT), nor candidates who will require work visa sponsorship (now or in the future).

About The Role The Ovative Group

Analyst, Digital Experience Optimization

( DXO ) role offers early‑career candidates the opportunity to build foundational skills in website and app optimization, analytics, UX, and experimentation while working alongside experienced strategists and client partners. The ideal candidate is curious, data‑driven, and motivated to learn how digital experiences impact business outcomes. At the analyst level, individuals will support DXO initiatives through hands‑on analysis, testing execution, and performance reporting, with increasing ownership as skills develop.

The Analyst Experience At Ovative

Analysts participate in a structured onboarding bootcamp to learn Ovative’s business model, tools, and approach to digital optimization

Analysts work closely with senior team members on live client work and receive regular feedback and coaching

Opportunities to interact with senior leaders through project work and informational conversations

Responsibilities Of a Digital Experience Optimization Analyst Build foundational expertise in digital experience optimization, analytics, and experimentation best practices through:

Data Analysis & Insights

Analyze qualitative and quantitative data from client websites and apps to understand customer behavior and identify optimization opportunities

Evaluate business objectives, competitive landscapes, and performance trends to support data‑driven recommendations

Conduct quantitative analysis using tools such as Excel, Google Analytics, Adobe Analytics, or similar platforms

Employ qualitative research methodologies including usability testing and UX audits to identify friction points throughout the user journey

Support weekly and monthly reporting by validating data, summarizing results, and highlighting key insights

Assess digital analytics tagging and data quality; assist in identifying opportunities to improve measurement and decision‑making

Optimization Performance Management & Execution

Support conversion rate optimization (CRO) programs across websites and apps by analyzing test performance and outcomes

Assist in the execution of A/B and multivariate tests, including test setup, QA, and coordination with creative and development partners

Monitor experiment performance and document learnings and results

Translate testing outcomes into clear insights and recommendations for internal teams and client‑facing materials

Client Relationship & Project Management

Seek to understand client business goals and how DXO work supports broader media and measurement strategies

Collaborate cross‑functionally with media, analytics, and strategy teammates

Support client‑facing meetings through preparation, note‑taking, and follow‑ups

Contribute to client deliverables including slides, documentation, and summaries of findings

Strive to be the best interaction of the client’s day

Clearly communicate results, insights, and next steps through written and verbal updates

Manage assigned workstreams independently with initial direction and ongoing support

Requirements

Strong analytical and critical thinking skills through academic projects, internships, or other experiences

Ability to break down problems and approach them in a structured way

Clear written and verbal communication skills, including comfort summarizing data insights for various audiences

High attention to detail and ability to produce accurate, organized work

Ability to balance multiple competing priorities and manage multiple project timelines

Ability to work collaboratively and manage interactions professionally

Willingness to take ownership of tasks and follow through on commitments

Familiarity with basic tools such as Excel, Google Sheets, PowerPoint, or Google Slides

Preferred

Exposure to digital marketing, analytics, UX, CRO, or experimentation through coursework, internships, or projects

Familiarity with analytics or testing tools (e.g., Google Analytics, Adobe Analytics, Optimizely, VWO, Adobe Target)

Interest in website/app performance, user behavior, or digital customer journeys

Pay Transparency At Ovative, we offer a transparent view into three core components of your total compensation package: base salary, annual bonus, and benefits. The salary range for this position is $60,000 to $72,000, which is inclusive of a 10% bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.

Benefits Of Working At Ovative Group We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Culture Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same‑sex partners, ensuring equitable care and support for all families.

Compensation and Insurance We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.

Tangible amenities we enjoy

Access to all office spaces in Minneapolis, NYC, and Chicago

Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in‑person collaboration with teams

Generous paid vacation policy

401(k) match program

Top‑notch health insurance options, inclusive of same‑sex partners

Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs

Monthly stipend for your mobile phone and data plan

Sabbatical program

Charitable giving via our time and a financial match program

Shenanigan’s Day

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!

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