Sr. Product Marketing Manager, B2B, Alexa Enterprise
Amazon, Seattle, Washington, United States
This job is with Amazon, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
DESCRIPTION: Are you ready to shape the future of enterprise AI and redefine how customers experience the next generation of Alexa? We're seeking a Senior B2B Product Marketing Manager to collaborate with our world-class enterprise customers, helping them leverage both voice technology and Generative AI capabilities to transform their customer experience, drive revenue and reduce costs.
The ideal candidate will have strong storytelling skills and a track record of leading successful programs (including ownership of messaging, positioning, and GTM strategy). They will demonstrate strengths in working collaboratively across organizations, managing key milestones in an ambiguous, fast-moving environment-while keeping senior stakeholders updated on progress.
Key job responsibilities Develop and execute go-to-market strategies in collaboration with stakeholders across the organization, including Product, Design, Marketing, PR, and Business Development teams
Lead product positioning, messaging and storytelling that effectively drives thought-leadership and communicates value
Craft and develop high-impact content (presentations, whitepapers, webinars, customer success stories, blog, emails, product videos) that supports the full enterprise buying journey
Develop and maintain sales enablement content to accelerate pipeline growth and increase sales productivity
Conduct research to deepen understanding of our target personas and industries to continuously refine our GTM strategies and product roadmap
About the team Alexa Enterprise's charter is to build and enable indispensable, frustration-free, Alexa experiences for enterprise customers and partners worldwide. We build a portfolio of products that empower developers and enterprise companies to use voice and touch to support their staff and delight their customers. Our products have been featured in publications such as CNET and Forbes and Amazon has celebrated our progress in its quarterly earnings highlights. Customers have told us: 'You have saved lives' and 'helped our residents connect with their families.' We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers' lives. BASIC QUALIFICATIONS: - 7+ years of professional non-internship marketing experience - Experience building, executing and scaling cross-functional marketing programs - Experience using data and metrics to drive improvements - Experience with customer segmentation, profiling, and targeting - Comfortable with ambiguity - able to establish strategic direction and execute effectively in a global, matrixed organization - Proven track record of developing and executing successful enterprise and consumer marketing programs - Ability to work cross-functionally and influence without direct authority PREFERRED QUALIFICATIONS: - Experience producing executive-level written materials and presenting to executive audiences - Strong understanding of AI technologies and the ability to articulate value to technical and non-technical audiences - Demonstrated sound business judgment and the ability to think strategically about a quickly growing business alongside the interest and ability to dive into tactical details - Creative problem-solver with a growth mindset; actively and intuitively seeks ways to improve business outcomes
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at
https://amazon.jobs/en/benefits
.
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually]]>
DESCRIPTION: Are you ready to shape the future of enterprise AI and redefine how customers experience the next generation of Alexa? We're seeking a Senior B2B Product Marketing Manager to collaborate with our world-class enterprise customers, helping them leverage both voice technology and Generative AI capabilities to transform their customer experience, drive revenue and reduce costs.
The ideal candidate will have strong storytelling skills and a track record of leading successful programs (including ownership of messaging, positioning, and GTM strategy). They will demonstrate strengths in working collaboratively across organizations, managing key milestones in an ambiguous, fast-moving environment-while keeping senior stakeholders updated on progress.
Key job responsibilities Develop and execute go-to-market strategies in collaboration with stakeholders across the organization, including Product, Design, Marketing, PR, and Business Development teams
Lead product positioning, messaging and storytelling that effectively drives thought-leadership and communicates value
Craft and develop high-impact content (presentations, whitepapers, webinars, customer success stories, blog, emails, product videos) that supports the full enterprise buying journey
Develop and maintain sales enablement content to accelerate pipeline growth and increase sales productivity
Conduct research to deepen understanding of our target personas and industries to continuously refine our GTM strategies and product roadmap
About the team Alexa Enterprise's charter is to build and enable indispensable, frustration-free, Alexa experiences for enterprise customers and partners worldwide. We build a portfolio of products that empower developers and enterprise companies to use voice and touch to support their staff and delight their customers. Our products have been featured in publications such as CNET and Forbes and Amazon has celebrated our progress in its quarterly earnings highlights. Customers have told us: 'You have saved lives' and 'helped our residents connect with their families.' We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers' lives. BASIC QUALIFICATIONS: - 7+ years of professional non-internship marketing experience - Experience building, executing and scaling cross-functional marketing programs - Experience using data and metrics to drive improvements - Experience with customer segmentation, profiling, and targeting - Comfortable with ambiguity - able to establish strategic direction and execute effectively in a global, matrixed organization - Proven track record of developing and executing successful enterprise and consumer marketing programs - Ability to work cross-functionally and influence without direct authority PREFERRED QUALIFICATIONS: - Experience producing executive-level written materials and presenting to executive audiences - Strong understanding of AI technologies and the ability to articulate value to technical and non-technical audiences - Demonstrated sound business judgment and the ability to think strategically about a quickly growing business alongside the interest and ability to dive into tactical details - Creative problem-solver with a growth mindset; actively and intuitively seeks ways to improve business outcomes
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at
https://amazon.jobs/en/benefits
.
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually]]>