Product Marketing Manager (PMM) – Fleet & EV (Merchant Focused)
JS Consulting, Dallas, Texas, United States, 75215
Job Title
Product Marketing Manager (PMM) Fleet & EV (Merchant Focused)
Project Location Remote
Duration 12+ months contract
Visa USC/ GC
Description This Product Marketing Manager role supports Fleet and EV solutions with a newly expanded focus on merchant growth. The PMM will position and message fleet and EV capabilities to attract and enable merchants, translating technical platform features into clear business value for sales teams and customers. While the core Fleet and EV skillset remains the same, success in this role depends on strong sales enablement and market-facing storytelling rather than pure EV expansion.
Day-to-Day Responsibilities
Develop positioning and messaging for fleet and EV solutions with an emphasis on merchant acquisition
Translate technical capabilities such as charging integrations and route optimization into customer and merchant benefits; create sales enablement assets including pitch decks, battlecards, and sales playbooks
Partner closely with sales and product teams to support merchant-focused go-to-market efforts
Conduct customer interviews and win/loss analysis to refine messaging and strategy
Track market trends related to fleet, EV, and merchant adoption
Top/Must Have Skills
Sales enablement experience
Product positioning and messaging for Fleet and EV solutions
Ability to translate technical features into business and customer value
Experience building sales collateral such as decks, battlecards, and playbooks
Customer research including interviews and win/loss analysis
Previous Fleet industry experience is required
Nice To Have Skills
EV ecosystem or charging network experience
Merchant or partner go-to-market experience
B2B product marketing background
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Project Location Remote
Duration 12+ months contract
Visa USC/ GC
Description This Product Marketing Manager role supports Fleet and EV solutions with a newly expanded focus on merchant growth. The PMM will position and message fleet and EV capabilities to attract and enable merchants, translating technical platform features into clear business value for sales teams and customers. While the core Fleet and EV skillset remains the same, success in this role depends on strong sales enablement and market-facing storytelling rather than pure EV expansion.
Day-to-Day Responsibilities
Develop positioning and messaging for fleet and EV solutions with an emphasis on merchant acquisition
Translate technical capabilities such as charging integrations and route optimization into customer and merchant benefits; create sales enablement assets including pitch decks, battlecards, and sales playbooks
Partner closely with sales and product teams to support merchant-focused go-to-market efforts
Conduct customer interviews and win/loss analysis to refine messaging and strategy
Track market trends related to fleet, EV, and merchant adoption
Top/Must Have Skills
Sales enablement experience
Product positioning and messaging for Fleet and EV solutions
Ability to translate technical features into business and customer value
Experience building sales collateral such as decks, battlecards, and playbooks
Customer research including interviews and win/loss analysis
Previous Fleet industry experience is required
Nice To Have Skills
EV ecosystem or charging network experience
Merchant or partner go-to-market experience
B2B product marketing background
#J-18808-Ljbffr