Logo
job logo

Growth Marketer (North America)

DigitalGenius, New York, New York, us, 10261

Save Job

At DigitalGenius (DG), we build AI Agents to transform customer experience for ecommerce brands. With our proprietary approach to agentic AI, we’re building the next generation of CX – and have a clear path to category leadership.

We're looking for thoughtful, ambitious, and execution‑focused people to join our team and help us scale. DG is a global company with offices in London and New York, and team members across the world.

Our customers include leading brands such as Clarins, On, AllSaints, Scentbird, Beauty Pie, and Caraway Home.

We're now looking for an ambitious Growth Marketer to lead our commercial growth in North America – a critical market for the business. This is a hands‑on, high‑impact opportunity to own regional marketing execution and directly influence pipeline and revenue.

Ideally based in the US East Coast (or overlapping hours).

Description The Growth Marketer will be the voice and engine of marketing in North America.

You’ll be responsible for building pipeline that translates into revenue, working closely with the US sales team and reporting directly to our VP of Marketing. You’ll help shape our go‑to‑market strategy, grow brand presence, and expand our US footprint in a fast‑paced, high‑growth environment.

This is an individual contributor role with high ownership (not a people‑management position), ideal for someone who wants real accountability, visibility, and impact.

You’ll turn strategy into fully executed, data‑driven, AI‑powered campaigns across every touchpoint. From ABM and personalized outreach to community growth and automation, you’ll be the engine behind our GTM execution in the region.

This role is for a doer with brains – someone who thrives at the intersection of automation, storytelling, and GTM systems.

What Success Looks Like

Consistent, measurable pipeline contribution in North America

A fully operational ABM motion aligned with sales on Tier 1 enterprise accounts

Clear attribution and reporting from campaigns → pipeline → revenueStrong brand presence and engagement within the North American CX community

What You’ll Do

Campaign Execution

Plan, execute, and manage multi‑channel campaigns (paid, email, ABM, automation) from brief to reporting

Craft content that attracts, engages, and converts North American ecommerce audiences

Launch and manage email and outreach workflows via HubSpot and Lemlist

Run ABM activations, direct mail, and gifting programs that make sure prospects remember us

Marketing Automation & Tooling

Build and maintain automation flows across HubSpot and Lemlist

Ensure all campaigns are properly tracked via UTMs, pixels, and CRM sync

Keep our Notion marketing board aligned with deadlines, owners, and deliverables

Proactively scout and test new tools that push efficiency and creativity

Content & Collaboration

Partner closely with our design team to brief and QA assets

Collaborate with our Head of Demand Generation to align narratives across regions

Drive engagement within the CX Collective community in North America

ABM & Sales Alignment

Build and optimize ABM landing pages and personalized outreach flows

Partner with AEs on Tier 1 enterprise accounts, supporting deal acceleration with guerrilla‑style, personalized marketing ideas

Reporting & Optimization

Measure and report performance across channels, tracking how campaigns influence pipeline and deals

Continuously test, analyse, and optimize targeting, messaging, and creative

Maintain strong data hygiene, enrichment, and operational workflows to ensure flawless execution

Who This Role Is Perfect For

Love being close to revenue and sales outcomes

Prefer execution and ownership over theory and layers of approval

Enjoy building scalable systems, not just one‑off campaigns

Want autonomy, trust, and accountability in a fast‑growing SaaS business

Why join DigitalGenius

Real ownership and visibility in a key growth market

A passionate, collaborative global team with plenty of room to grow

A culture that values creativity, experimentation, and accountability

Competitive salary and benefits

Requirements What we’re looking for

3‑5 years of hands‑on B2B SaaS marketing experience (growth, demand gen, or campaign‑focused roles)

Proven experience with HubSpot

Exceptional communication and execution skills – highly organized, detail‑oriented, and able to manage multiple campaigns in parallel

Metrics‑driven mindset with experience tracking budget, leads, pipeline, ROI, and optimization insights

Naturally AI‑first – you experiment with AI tools daily to automate, create, and optimize

Self‑starter and collaborative team player, comfortable being the regional "owner" and go‑to person for marketing

Benefits

Fully remote

Competitive salary

Generous vacation policy (20 days)

Monthly fitness stipend

Medical, dental, and vision health insurance (US‑based employees)

401(k) for US‑based employees

#J-18808-Ljbffr