We are seeking a Senior Global Marketing Data Analyst to lead advanced marketing analytics, performance measurement, and data-driven decision support across our global digital ecosystem. In this senior role, you will own the strategic framework for campaign reporting, dashboard governance, KPI alignment, and cross-channel analysis—including SEO (traditional and AI/LLM-driven), paid media, social, YouTube, Marketo automation, and broader digital programs.
The ideal candidate is a highly skilled analyst with deep channel knowledge and the ability to translate complex datasets into clear insights that drive marketing effectiveness, pipeline creation, and revenue impact. This role is both hands-on and strategic, partnering closely with marketing, sales, operations, and leadership to elevate how data informs global decision-making.
Overview
Senior Global Marketing Data Analyst role focused on advanced analytics, performance measurement, and data-driven decision support across the global digital ecosystem. Responsibilities
This is a hybrid role based at one of our hub locations, with a minimum in-office requirement of two days per week. Lead global reporting architecture, ensuring data quality, consistency, and scalability across regions and marketing teams. Source, validate, and unify data from SEO, paid search/display, social, YouTube, email/automation (Marketo), and other digital platforms. Build and maintain enterprise-ready dashboards in Power BI, Looker Studio, Adobe Analytics, and Salesforce, enabling real-time visibility into performance and business impact. Define and operationalize global marketing KPIs, diagnostic metrics, and reporting standards. Deliver advanced performance analysis that connects marketing activity to MQLs, SQLs, opportunities, and revenue. Develop and continually refine attribution frameworks and ROI models by channel, region, and campaign. Lead end-to-end measurement of marketing’s influence across the customer journey, from awareness to revenue. Partner with sales, business development, and operations to align Salesforce pipeline data with marketing activities and business goals. Facilitate recurring insights reviews with regional and channel stakeholders, recommending optimizations and ensuring actionability. Provide forward-looking insights to support forecasting, scenario planning, and budget prioritization. Evaluate and recommend analytics platforms, measurement methodologies, and emerging technologies. Ensure high data accuracy, troubleshoot technical issues, and drive adoption of reporting tools across teams. Maintain expert knowledge of core systems including Google Analytics, Adobe Analytics, Marketo, Salesforce, Snowflake, Google Search Console, social platforms, tag management systems, and virtual event tools. Use AI and automation to enhance data processing, anomaly detection, predictive insights, and operational efficiency. Conduct advanced benchmarking and competitive analysis to contextualize marketing performance. Provide insights into industry trends, evolving channel standards, and competitor strategies. Translate research findings into actionable recommendations for marketing and leadership teams. Required
What We Are Looking For
Bachelor’s degree in Marketing Analytics, Business, Data Science, or a related field. 6+ years of experience in digital marketing analytics, ideally in a global or B2B environment. Strong proficiency in Power BI, Looker Studio, Google Analytics, Adobe Analytics, and Salesforce. Hands-on experience with Marketo reporting and marketing automation measurement. Advanced Excel skills (PivotTables, INDEX/MATCH, advanced formulas). Strong PowerPoint skills with the ability to create executive-ready visualizations. Expertise in attribution modeling, funnel analytics, and ROI measurement. Experience with A/B testing, conversion optimization, and experimentation frameworks. Demonstrated ability to lead analytics initiatives, work independently, and collaborate with cross-functional global teams. Preferred
Experience in supply chain, logistics, material handling, or warehouse automation industries. Familiarity with ABM platforms Experience with SQL or other query languages. Knowledge of data governance and global privacy regulations (GDPR, CCPA). Prior experience supporting global, multi-region marketing operations. Ability to work in-office a minimum of two days per week at one of Dematic’s hub office locations. Learn More Here: https://www.dematic.com/en-us/about/careers/what-we-offer
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Senior Global Marketing Data Analyst role focused on advanced analytics, performance measurement, and data-driven decision support across the global digital ecosystem. Responsibilities
This is a hybrid role based at one of our hub locations, with a minimum in-office requirement of two days per week. Lead global reporting architecture, ensuring data quality, consistency, and scalability across regions and marketing teams. Source, validate, and unify data from SEO, paid search/display, social, YouTube, email/automation (Marketo), and other digital platforms. Build and maintain enterprise-ready dashboards in Power BI, Looker Studio, Adobe Analytics, and Salesforce, enabling real-time visibility into performance and business impact. Define and operationalize global marketing KPIs, diagnostic metrics, and reporting standards. Deliver advanced performance analysis that connects marketing activity to MQLs, SQLs, opportunities, and revenue. Develop and continually refine attribution frameworks and ROI models by channel, region, and campaign. Lead end-to-end measurement of marketing’s influence across the customer journey, from awareness to revenue. Partner with sales, business development, and operations to align Salesforce pipeline data with marketing activities and business goals. Facilitate recurring insights reviews with regional and channel stakeholders, recommending optimizations and ensuring actionability. Provide forward-looking insights to support forecasting, scenario planning, and budget prioritization. Evaluate and recommend analytics platforms, measurement methodologies, and emerging technologies. Ensure high data accuracy, troubleshoot technical issues, and drive adoption of reporting tools across teams. Maintain expert knowledge of core systems including Google Analytics, Adobe Analytics, Marketo, Salesforce, Snowflake, Google Search Console, social platforms, tag management systems, and virtual event tools. Use AI and automation to enhance data processing, anomaly detection, predictive insights, and operational efficiency. Conduct advanced benchmarking and competitive analysis to contextualize marketing performance. Provide insights into industry trends, evolving channel standards, and competitor strategies. Translate research findings into actionable recommendations for marketing and leadership teams. Required
What We Are Looking For
Bachelor’s degree in Marketing Analytics, Business, Data Science, or a related field. 6+ years of experience in digital marketing analytics, ideally in a global or B2B environment. Strong proficiency in Power BI, Looker Studio, Google Analytics, Adobe Analytics, and Salesforce. Hands-on experience with Marketo reporting and marketing automation measurement. Advanced Excel skills (PivotTables, INDEX/MATCH, advanced formulas). Strong PowerPoint skills with the ability to create executive-ready visualizations. Expertise in attribution modeling, funnel analytics, and ROI measurement. Experience with A/B testing, conversion optimization, and experimentation frameworks. Demonstrated ability to lead analytics initiatives, work independently, and collaborate with cross-functional global teams. Preferred
Experience in supply chain, logistics, material handling, or warehouse automation industries. Familiarity with ABM platforms Experience with SQL or other query languages. Knowledge of data governance and global privacy regulations (GDPR, CCPA). Prior experience supporting global, multi-region marketing operations. Ability to work in-office a minimum of two days per week at one of Dematic’s hub office locations. Learn More Here: https://www.dematic.com/en-us/about/careers/what-we-offer
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