LA | Hybrid
WHO WE ARE We are 'Ôrəbella, a beauty brand created by Bella Hadid. 'Ôrəbella is a collection of revolutionary nourishing fragrances that are alcohol-free, hydrating, clean, vegan, cruelty-free, dermatologist tested, and suitable for sensitive skin. Crafted with fine fragrance notes and infused with the highest-quality essential oils, we are the first intentional skin parfum that boosts mood and aura while hydrating the skin with nurturing ingredients. The innovative and entrepreneurial spirit of 'Ôrəbella is built into the dynamic culture of our growing and caring team—inspiring authentic creativity, collaboration, and success.
THE ROLE We are looking for an innovative and digitally savvy E-commerce & Digital Senior Manager to join our growing team. You will play a pivotal role in optimizing the online presence of the brand by overseeing the digital department and managing strategic initiatives for orebella.com. The E-commerce & Digital Senior Manager role will focus on driving the overall growth of the digital landscape, maximizing sales through building loyalty and customer retention tactics. The ideal candidate is highly skilled with a strong DTC background and can hit the ground running in a fast-paced work environment. This position will report to the General Manager.
RESPONSIBILITIES
Own and optimize the end-to-end D2C channel and customer journey across orebella.com, including D2C sales forecasting/reporting and channel contribution margin
Lead international DTC expansion initiatives, including international shipping strategy, market prioritization, localization, and launch execution for new global markets
Responsible for DTC contribution margin efficiency, identifying and implementing improvements to drive optimal channel profitability
Ensure seamless and high-converting customer experience on orebella.com that drives most profitable channel for the brand
Update Forecast file and Global Tracker on a weekly basis (or more frequently as needed)
Manage site performance, merchandising, and CRO to drive revenue growth
Continuously improve site performance and drive revenue through optimized merchandising, R&R/UGC, and conversion rate optimization (CRO)
Partner with Marketing to launch new products, collections, and drops on site, driving strong outcomes for the business
Analyze traffic, funnel performance, and sales data to inform testing and growth strategies
Provide actionable insights that inform growth and optimization strategies
Deliver accurate and timely reporting, identification of high-impact optimization opportunities and measurable improvements from data-driven tests
Oversee e-commerce operations including product setup, pricing, promotions, and inventory coordination
Efficient, accurate, and profitable management of day-to-day e-commerce operations including promotion execution without errors
Identify & execute opportunities to improve customer experience, retention, and average order value
Develop initiatives that meaningfully enhance the customer lifecycle and drive long-term revenue. Targeted improvements lead to higher lifetime value and stronger brand loyalty
Manage and support the customer service team to ensure all customer communications are consistent with brand voice, tone, and service standards Provide guidance to the team, when needed, to find effective resolutions while maintaining a high-touch customer experience.
Partner closely with the 3PL and internal teams to ensure smooth fulfillment execution, inventory alignment, and ongoing cost management
CRM Management
Own CRM strategy across email, SMS, and loyalty programs to drive retention & lifetime value, in conjunction with external agency partner
Responsible for creating and executing the monthly CRM calendar, including ideation, content strategy, copy development, creative production, and deployment, in partnership with agency teams.
Strengthen customer relationships to drive measurable long-term revenue & retention
Build & execute lifecycle marketing campaigns (welcome, post-purchase, replenishment, win-back), in conjunction with external agency partner
Optimize performance of lifecycle campaigns including welcome, post-purchase, replenishment, and win-back flows
Deliver consistent, measurable impact with each campaign across the customer lifecycle
Collaborate with marketing & creative team to ensure CRM messaging is on-brand and compelling
Ensure CRM communications reflect Orebella’s brand voice while simultaneously driving engagement & sales
Analyze CRM performance and optimize based on insights
Continuously improve CRM performance through data-driven optimization, translating insights into measurable improvements across email, SMS, and loyalty programs
Recognize key consumer and cultural insights, applying them to the planning process
Stay up-to-date with competitor programs, industry trends, and CRM best practices
Paid Digital Media Management
Develop and manage paid media strategy, budget, assets, performance, and optimizations across channels, in conjunction with external agency partner
Plan and execute media support for product launches, brand moments, and promotions
Support and drive end-to-end media asset creation across channels, collaborating with internal stakeholders and agency partners to deliver effective creative at scale
Translate effective planning and execution of paid media campaigns to drive acquisition, retention, and brand awareness
Ensure media strategy delivers measurable business impact while supporting broader brand objectives
Ensure paid media budgets are optimized in real time to drive the best possible outcomes for growth and profitability
Emerging Commerce Platform Management
Launch, grow, and optimize TikTok Shop as a viable DTC channel, driving contribution and performance
Build and expand other e-commerce channels, including Amazon, in partnership with external agency teams
Work with agency partner to create a successful new D2C vertical that drives meaningful profitable sales while also building strong brand awareness and purchase intent on other channels
Analyzes sales data, industry trends, and competitive research to identify actionable insights
WHAT YOU BRING
Bachelor's Degree in a related field
8+ years of e-commerce experience required
Previous Beauty experience is required
Previous start-up experience at a consumer brand is preferred
Confident navigating through fast-paced, competing workstreams
Extensive knowledge of beauty trends and competitive market
Excellent communication and interpersonal skills
Stellar project management and analytical skills
Strong ability to present insights clearly and effectively
Strong understanding of e-commerce fundamentals
Holistic thinking, able to connect the dots across the business
A track record of achieving maximum impact with limited resources
Action-oriented, comfortable “rolling up sleeves”
Proficient in Shopify
Proficient in Attentive
Proficient in Microsoft Office
Proficient in Google Suite
WHAT WE OFFER
Base salary: $125k annually
Unlimited PTO
Company Gratis
Hybrid work environment, one day per week in office
#J-18808-Ljbffr
WHO WE ARE We are 'Ôrəbella, a beauty brand created by Bella Hadid. 'Ôrəbella is a collection of revolutionary nourishing fragrances that are alcohol-free, hydrating, clean, vegan, cruelty-free, dermatologist tested, and suitable for sensitive skin. Crafted with fine fragrance notes and infused with the highest-quality essential oils, we are the first intentional skin parfum that boosts mood and aura while hydrating the skin with nurturing ingredients. The innovative and entrepreneurial spirit of 'Ôrəbella is built into the dynamic culture of our growing and caring team—inspiring authentic creativity, collaboration, and success.
THE ROLE We are looking for an innovative and digitally savvy E-commerce & Digital Senior Manager to join our growing team. You will play a pivotal role in optimizing the online presence of the brand by overseeing the digital department and managing strategic initiatives for orebella.com. The E-commerce & Digital Senior Manager role will focus on driving the overall growth of the digital landscape, maximizing sales through building loyalty and customer retention tactics. The ideal candidate is highly skilled with a strong DTC background and can hit the ground running in a fast-paced work environment. This position will report to the General Manager.
RESPONSIBILITIES
Own and optimize the end-to-end D2C channel and customer journey across orebella.com, including D2C sales forecasting/reporting and channel contribution margin
Lead international DTC expansion initiatives, including international shipping strategy, market prioritization, localization, and launch execution for new global markets
Responsible for DTC contribution margin efficiency, identifying and implementing improvements to drive optimal channel profitability
Ensure seamless and high-converting customer experience on orebella.com that drives most profitable channel for the brand
Update Forecast file and Global Tracker on a weekly basis (or more frequently as needed)
Manage site performance, merchandising, and CRO to drive revenue growth
Continuously improve site performance and drive revenue through optimized merchandising, R&R/UGC, and conversion rate optimization (CRO)
Partner with Marketing to launch new products, collections, and drops on site, driving strong outcomes for the business
Analyze traffic, funnel performance, and sales data to inform testing and growth strategies
Provide actionable insights that inform growth and optimization strategies
Deliver accurate and timely reporting, identification of high-impact optimization opportunities and measurable improvements from data-driven tests
Oversee e-commerce operations including product setup, pricing, promotions, and inventory coordination
Efficient, accurate, and profitable management of day-to-day e-commerce operations including promotion execution without errors
Identify & execute opportunities to improve customer experience, retention, and average order value
Develop initiatives that meaningfully enhance the customer lifecycle and drive long-term revenue. Targeted improvements lead to higher lifetime value and stronger brand loyalty
Manage and support the customer service team to ensure all customer communications are consistent with brand voice, tone, and service standards Provide guidance to the team, when needed, to find effective resolutions while maintaining a high-touch customer experience.
Partner closely with the 3PL and internal teams to ensure smooth fulfillment execution, inventory alignment, and ongoing cost management
CRM Management
Own CRM strategy across email, SMS, and loyalty programs to drive retention & lifetime value, in conjunction with external agency partner
Responsible for creating and executing the monthly CRM calendar, including ideation, content strategy, copy development, creative production, and deployment, in partnership with agency teams.
Strengthen customer relationships to drive measurable long-term revenue & retention
Build & execute lifecycle marketing campaigns (welcome, post-purchase, replenishment, win-back), in conjunction with external agency partner
Optimize performance of lifecycle campaigns including welcome, post-purchase, replenishment, and win-back flows
Deliver consistent, measurable impact with each campaign across the customer lifecycle
Collaborate with marketing & creative team to ensure CRM messaging is on-brand and compelling
Ensure CRM communications reflect Orebella’s brand voice while simultaneously driving engagement & sales
Analyze CRM performance and optimize based on insights
Continuously improve CRM performance through data-driven optimization, translating insights into measurable improvements across email, SMS, and loyalty programs
Recognize key consumer and cultural insights, applying them to the planning process
Stay up-to-date with competitor programs, industry trends, and CRM best practices
Paid Digital Media Management
Develop and manage paid media strategy, budget, assets, performance, and optimizations across channels, in conjunction with external agency partner
Plan and execute media support for product launches, brand moments, and promotions
Support and drive end-to-end media asset creation across channels, collaborating with internal stakeholders and agency partners to deliver effective creative at scale
Translate effective planning and execution of paid media campaigns to drive acquisition, retention, and brand awareness
Ensure media strategy delivers measurable business impact while supporting broader brand objectives
Ensure paid media budgets are optimized in real time to drive the best possible outcomes for growth and profitability
Emerging Commerce Platform Management
Launch, grow, and optimize TikTok Shop as a viable DTC channel, driving contribution and performance
Build and expand other e-commerce channels, including Amazon, in partnership with external agency teams
Work with agency partner to create a successful new D2C vertical that drives meaningful profitable sales while also building strong brand awareness and purchase intent on other channels
Analyzes sales data, industry trends, and competitive research to identify actionable insights
WHAT YOU BRING
Bachelor's Degree in a related field
8+ years of e-commerce experience required
Previous Beauty experience is required
Previous start-up experience at a consumer brand is preferred
Confident navigating through fast-paced, competing workstreams
Extensive knowledge of beauty trends and competitive market
Excellent communication and interpersonal skills
Stellar project management and analytical skills
Strong ability to present insights clearly and effectively
Strong understanding of e-commerce fundamentals
Holistic thinking, able to connect the dots across the business
A track record of achieving maximum impact with limited resources
Action-oriented, comfortable “rolling up sleeves”
Proficient in Shopify
Proficient in Attentive
Proficient in Microsoft Office
Proficient in Google Suite
WHAT WE OFFER
Base salary: $125k annually
Unlimited PTO
Company Gratis
Hybrid work environment, one day per week in office
#J-18808-Ljbffr