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DTC Creative Strategist

Nordic Sculpt, San Marino, California, us, 91118

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What You’ll Be Responsible For

You’ll own the full-funnel creative strategy across ads and landing pages, and lead our system for testing, iteration, and creative improvement. Day-to-day Responsibilities

Own the full-funnel creative strategy for paid social and landing pages Deliver high-intent strategy based on research, insights, performance data, and learnings (not guesswork) Maintain a strong creative cadence: roadmap, launches, timelines, and quality control Continuously refine strategy through playbooks, new initiatives, and market changes Key Tasks

Customer and competitor research (surveys, forums, reviews, ads, offers) Turn learnings into clear hypotheses and test plans (incl. marketing psychology) Write strong briefs for editors, designers, creators, and landing page development Analyse creative performance and run a tight feedback loop (learn → iterate → win) Oversee production flow, approvals, and external vendors when relevant Coach and align the creative team; improve workflows, processes, and playbooks What Success Looks Like In The First 6 Months

Creative strategy is fully owned and running as a consistent system You have deep customer understanding and clear positioning across the funnel You’ve made measurable impact on performance through stronger creative strategy You’re ready to step into a Creative Strategist Lead role with full ownership Who you’ll work directly with

Founder (CMO & CEO), Head of Growth, Media Buyer, Marketing Assistant, and the full creative team. Requirements (must-have)

Strong direct response foundation across full-funnel (paid social, landing pages, email) Senior-level experience in a high 8- to 9-figure environment Extremely curious and committed to continuous learning and improvement Data-driven and fast decision-making (not dependent on perfect data) Ownership mindset, high standards, and strong collaboration Education: Not required — proof of results matters most Experience: 2–5+ years in DTC creative strategy with a strong track record Tools & Platforms

Meta Ads (required) Shopify, ClickUp, Notion, Slack (nice) TikTok Ads, Google Ads, and other channels (bonus) Compensation & Benefits

€6,000–€8,500/month + performance bonus Paid home work setup Growth path: Creative Strategist → Creative Strategist Lead → Head of Growth → CMO (includes equity deal)

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