About Sony Music Entertainment
At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences.
In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.
The Role: As Fan Engagement Team Leader, you'll play a key role in helping the artist's audience engage with fans and reach new fans through the development and execution of comprehensive multi channel marketing plans and platforms based on audience insights.
Your role would support the Audience Development team in thinking of creative out of the box marketing tactics, working on Sony Music Latin's social media properties, as well as artist accounts.
What You'll Do:
Oversee fan engagement strategy for the region inclusive of fan acquisition and engagement, privacy and BLA coordination and processes, creator strategy, and partner development
Contribute to ideation of global fan engagement release plans and ensure rep owner strategy is executed successfully locally via the hub for global, select developing, regional priority releases and viral tracks worked by the hub
Lead, coach, and mentor hub team members by providing guidance on strategy execution, testing frameworks, and creative delivery
Manage central hub budgets with regional finance contacts, allocating and auditing quarterly in partnership with relevant campaign rep owners
Align and present campaign plans and performance to senior leadership and managers or artists as requested
Act as the main point of contact for rep owners, global teams, and regional markets
Stay ahead of social, streaming, and fan culture trends by identifying new platform activations, influencer partnerships, and creative formats
Assist in content creation for Sony and artist social channels that is engaging to fans and conveys the appropriate audience tone
Amplify all elements of wider campaigns including marketing and promotion and maximize existing content across social platforms
Set campaign specific targets and use analytical tools to monitor performance, creating meaningful reports that can inform management, artists, and the wider label
Assist the Audience Development Team in influencer marketing campaigns and creative ideas
Aid in working on administrative duties for the Audience Development Team including payment orders for vendor services and processing invoices for payment
Who You Are:
Bachelor's degree in business administration, marketing, or a related field
Experience in content, digital marketing, and audience development
Social media native with strong fluency across all platforms
Detail oriented and proactive
Bilingual English and Spanish preferred
Five to eight plus years of relevant experience in digital marketing, audience development, CRM, or analytics within the music or entertainment sector
Two or more years of leadership or supervisory experience
Proficiency with CRM systems, paid media platforms such as TikTok, Meta, and Google Ads, and analytics tools
Excellent communication, presentation, and project management skills
Strong passion for music, fandom culture, and digital trends
Proficiency in Microsoft Office, Google Suite, and project management software
Ability to work under pressure, multitask, and prioritize
Strong problem solving, analytical, and decision making skills
Excellent verbal and written communication skills
Detail oriented, proactive, and collaborative
Passionate about music and the music industry
What We Give You:
You join an inclusive, collaborative, and global community where you have the opportunity to channel your passion every day
A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
An attractive and comprehensive benefits package including medical, dental, vision, life and disability coverage, and 401K with employer matching
Voluntary benefits including company paid identity theft protection and resources for pets, mental health and meditation resources, industry leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
Investment in your professional growth and development enabling you to thrive in our vibrant community
The space to accelerate progress, positively disrupt, and create what happens next
Time off for a winter recess
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership or union status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.
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Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences.
In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.
The Role: As Fan Engagement Team Leader, you'll play a key role in helping the artist's audience engage with fans and reach new fans through the development and execution of comprehensive multi channel marketing plans and platforms based on audience insights.
Your role would support the Audience Development team in thinking of creative out of the box marketing tactics, working on Sony Music Latin's social media properties, as well as artist accounts.
What You'll Do:
Oversee fan engagement strategy for the region inclusive of fan acquisition and engagement, privacy and BLA coordination and processes, creator strategy, and partner development
Contribute to ideation of global fan engagement release plans and ensure rep owner strategy is executed successfully locally via the hub for global, select developing, regional priority releases and viral tracks worked by the hub
Lead, coach, and mentor hub team members by providing guidance on strategy execution, testing frameworks, and creative delivery
Manage central hub budgets with regional finance contacts, allocating and auditing quarterly in partnership with relevant campaign rep owners
Align and present campaign plans and performance to senior leadership and managers or artists as requested
Act as the main point of contact for rep owners, global teams, and regional markets
Stay ahead of social, streaming, and fan culture trends by identifying new platform activations, influencer partnerships, and creative formats
Assist in content creation for Sony and artist social channels that is engaging to fans and conveys the appropriate audience tone
Amplify all elements of wider campaigns including marketing and promotion and maximize existing content across social platforms
Set campaign specific targets and use analytical tools to monitor performance, creating meaningful reports that can inform management, artists, and the wider label
Assist the Audience Development Team in influencer marketing campaigns and creative ideas
Aid in working on administrative duties for the Audience Development Team including payment orders for vendor services and processing invoices for payment
Who You Are:
Bachelor's degree in business administration, marketing, or a related field
Experience in content, digital marketing, and audience development
Social media native with strong fluency across all platforms
Detail oriented and proactive
Bilingual English and Spanish preferred
Five to eight plus years of relevant experience in digital marketing, audience development, CRM, or analytics within the music or entertainment sector
Two or more years of leadership or supervisory experience
Proficiency with CRM systems, paid media platforms such as TikTok, Meta, and Google Ads, and analytics tools
Excellent communication, presentation, and project management skills
Strong passion for music, fandom culture, and digital trends
Proficiency in Microsoft Office, Google Suite, and project management software
Ability to work under pressure, multitask, and prioritize
Strong problem solving, analytical, and decision making skills
Excellent verbal and written communication skills
Detail oriented, proactive, and collaborative
Passionate about music and the music industry
What We Give You:
You join an inclusive, collaborative, and global community where you have the opportunity to channel your passion every day
A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
An attractive and comprehensive benefits package including medical, dental, vision, life and disability coverage, and 401K with employer matching
Voluntary benefits including company paid identity theft protection and resources for pets, mental health and meditation resources, industry leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
Investment in your professional growth and development enabling you to thrive in our vibrant community
The space to accelerate progress, positively disrupt, and create what happens next
Time off for a winter recess
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership or union status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.
#J-18808-Ljbffr