Sr. Planner, Precision Activation - SEO Strategist New Boston, MA
Mergeworld, Boston, Massachusetts, us, 02298
Sr. Planner, Precision Activation - SEO Strategist
Merge Storytelling and Technology
We bring together the minds and passions of creative pioneers, tech innovators, and data explorers to help ambitious clients solve business challenges and rise to the top. MERGE has enduring client partnerships with American Express, T-Mobile, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, and Morgan Stanley. With offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles. MERGE uses a talent‑to‑task process that enables clients to think higher and feel deeper about their customers.
Promote Health, Wellness & Happiness
We are committed to promoting health, wellness and happiness in the world by partnering with purpose‑driven clients in healthcare, life science, and consumer products.
Emerge to the Top of Your Career
At MERGE, we strive to create a superior work experience where talented and ambitious people grow.
As our SEO Strategist, you will….
Be the primary architect of a client’s digital growth, balancing high‑level visionary planning with hands‑on execution.
Be Accountable and Responsible:
Develop and execute comprehensive SEO strategies to increase organic website traffic and improve search engine rankings.
Conduct keyword research to identify high‑potential target keywords and optimize website content accordingly.
Perform on‑page optimization including meta tag optimization, URL structuring, keyword placement, and content optimization.
Optimize website architecture, internal linking, and navigation structure.
Monitor and analyze website performance using SEO tools and analytics platforms.
Conduct competitor analysis to outperform competitors in organic search rankings.
Identify and resolve technical SEO issues such as crawl errors, broken links, and duplicate content.
Monitor and report on organic search performance, rankings, and traffic metrics.
Test and optimize landing pages, conversion funnels, and user journeys.
Communicate complex SEO concepts to clients.
Collaborate with cross‑functional teams to implement SEO recommendations.
Make strategic recommendations that balance client needs and constraints.
Be accountable for the organic growth performance of your clients.
Manage daily customer deliverables autonomously.
Spot trends and outliers to build coherent narratives based on data.
Communicate with authority about SEO and digital marketing strategy.
Act as a trusted advisor to clients and colleagues.
Proactively stay up‑to‑date on industry trends.
These are the qualifications we’re looking for
Bachelor's degree in Marketing, Business, or a related field.
5+ years of proven experience in SEO.
Agency experience required.
Experience with healthcare and pharmaceutical clients a plus.
In‑depth knowledge of search engine algorithms and ranking factors.
Solid understanding of technical SEO, on‑page and off‑page optimization.
Experience with site launch activities and collaborating with development teams.
Understanding of HTML, JSON‑LD Schema, various CMS platforms, and site functionality.
Proficiency with SEO tools (e.g., SEMRush, Screaming Frog).
Ability to enhance client performance with innovative strategies.
Expertise in website analytics tools (e.g., Google Analytics, Google Search Console).
Excellent communication skills.
Strong analytical skills.
Ability to craft compelling stories based on data.
Ability to multitask and prioritize in a fast‑paced environment.
Creative problem‑solving skills.
At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives.
MERGE believes in transparency and equity. In accordance with state regulations, we proudly include salary ranges in our job postings to ensure fair compensation practices.
The salary range for this role is
$82,500 - $93,500
based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.
MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays, and many other benefits and rewards.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
And here’s how we live our values at MERGE
Ability.
Mastering our craft
Agility.
Delivering with a growth mindset
Humility.
Collaborating for shared success
MERGE is proud to be an Equal Opportunity Employer
MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status, or people with abilities. We believe that the more diverse we are, the more creative our work will be!
Voluntary Self‑Identification For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in MERGE’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
Voluntary Self‑Identification of Disability Form CC‑305 Page 1 of 1 OMB Control Number 1250‑0005 Expires 04/30/2026
Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities.
Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it.
How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:
Alcohol or other substance use disorder
Autoimmune disorder (e.g., lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS)
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement (e.g., burns, wounds, accidents, or congenital disorders)
Epilepsy or other seizure disorder
Gastrointestinal disorders (e.g., Crohn’s Disease, irritable bowel syndrome)
Intellectual or developmental disability
Mental health conditions (e.g., depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD)
Missing limbs or partially missing limbs
Mobility impairment (e.g., use of a wheelchair, scooter, walker, leg brace(s) and/or other supports)
Nervous system condition (e.g., migraine headaches, Parkinson’s disease, multiple sclerosis)
Neurodivergence (e.g., ADHD, autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities)
Partial or complete paralysis
Pulmonary or respiratory conditions (e.g., tuberculosis, asthma, emphysema)
Short stature (dwarfism)
Traumatic brain injury
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
Apply for this job If you are interested in building your career at MERGE, please submit your application through our careers portal.
#J-18808-Ljbffr
We bring together the minds and passions of creative pioneers, tech innovators, and data explorers to help ambitious clients solve business challenges and rise to the top. MERGE has enduring client partnerships with American Express, T-Mobile, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, and Morgan Stanley. With offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles. MERGE uses a talent‑to‑task process that enables clients to think higher and feel deeper about their customers.
Promote Health, Wellness & Happiness
We are committed to promoting health, wellness and happiness in the world by partnering with purpose‑driven clients in healthcare, life science, and consumer products.
Emerge to the Top of Your Career
At MERGE, we strive to create a superior work experience where talented and ambitious people grow.
As our SEO Strategist, you will….
Be the primary architect of a client’s digital growth, balancing high‑level visionary planning with hands‑on execution.
Be Accountable and Responsible:
Develop and execute comprehensive SEO strategies to increase organic website traffic and improve search engine rankings.
Conduct keyword research to identify high‑potential target keywords and optimize website content accordingly.
Perform on‑page optimization including meta tag optimization, URL structuring, keyword placement, and content optimization.
Optimize website architecture, internal linking, and navigation structure.
Monitor and analyze website performance using SEO tools and analytics platforms.
Conduct competitor analysis to outperform competitors in organic search rankings.
Identify and resolve technical SEO issues such as crawl errors, broken links, and duplicate content.
Monitor and report on organic search performance, rankings, and traffic metrics.
Test and optimize landing pages, conversion funnels, and user journeys.
Communicate complex SEO concepts to clients.
Collaborate with cross‑functional teams to implement SEO recommendations.
Make strategic recommendations that balance client needs and constraints.
Be accountable for the organic growth performance of your clients.
Manage daily customer deliverables autonomously.
Spot trends and outliers to build coherent narratives based on data.
Communicate with authority about SEO and digital marketing strategy.
Act as a trusted advisor to clients and colleagues.
Proactively stay up‑to‑date on industry trends.
These are the qualifications we’re looking for
Bachelor's degree in Marketing, Business, or a related field.
5+ years of proven experience in SEO.
Agency experience required.
Experience with healthcare and pharmaceutical clients a plus.
In‑depth knowledge of search engine algorithms and ranking factors.
Solid understanding of technical SEO, on‑page and off‑page optimization.
Experience with site launch activities and collaborating with development teams.
Understanding of HTML, JSON‑LD Schema, various CMS platforms, and site functionality.
Proficiency with SEO tools (e.g., SEMRush, Screaming Frog).
Ability to enhance client performance with innovative strategies.
Expertise in website analytics tools (e.g., Google Analytics, Google Search Console).
Excellent communication skills.
Strong analytical skills.
Ability to craft compelling stories based on data.
Ability to multitask and prioritize in a fast‑paced environment.
Creative problem‑solving skills.
At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives.
MERGE believes in transparency and equity. In accordance with state regulations, we proudly include salary ranges in our job postings to ensure fair compensation practices.
The salary range for this role is
$82,500 - $93,500
based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.
MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays, and many other benefits and rewards.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
And here’s how we live our values at MERGE
Ability.
Mastering our craft
Agility.
Delivering with a growth mindset
Humility.
Collaborating for shared success
MERGE is proud to be an Equal Opportunity Employer
MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status, or people with abilities. We believe that the more diverse we are, the more creative our work will be!
Voluntary Self‑Identification For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in MERGE’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
Voluntary Self‑Identification of Disability Form CC‑305 Page 1 of 1 OMB Control Number 1250‑0005 Expires 04/30/2026
Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities.
Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it.
How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:
Alcohol or other substance use disorder
Autoimmune disorder (e.g., lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS)
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement (e.g., burns, wounds, accidents, or congenital disorders)
Epilepsy or other seizure disorder
Gastrointestinal disorders (e.g., Crohn’s Disease, irritable bowel syndrome)
Intellectual or developmental disability
Mental health conditions (e.g., depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD)
Missing limbs or partially missing limbs
Mobility impairment (e.g., use of a wheelchair, scooter, walker, leg brace(s) and/or other supports)
Nervous system condition (e.g., migraine headaches, Parkinson’s disease, multiple sclerosis)
Neurodivergence (e.g., ADHD, autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities)
Partial or complete paralysis
Pulmonary or respiratory conditions (e.g., tuberculosis, asthma, emphysema)
Short stature (dwarfism)
Traumatic brain injury
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
Apply for this job If you are interested in building your career at MERGE, please submit your application through our careers portal.
#J-18808-Ljbffr