This job is with Coca-Cola, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Requisition ID: 244494 Locations: Charlotte Click here to experience a
Day in the Life of our Teammates !
Uncap Your Potential at America's Largest Coca-Cola Bottler - Pour Your Passion into Purpose! We're more than beverages-we're building meaningful careers and vibrant communities. Join our team where your talent meets purpose, and every teammate directly shapes our success. Career Growth:
Clear pathways to advance and develop your career Competitive Benefits:
401(k) match + health coverage + employee stock purchase plan Purpose-Driven:
Create meaningful impact in the communities you serve Professional Development:
Dedicated training + personalized mentorship Join us - your refreshing new chapter starts here! Job Overview
The Sr. Director Marketing Capabilities is responsible for leading the team in providing marketing resources to support key customer growth initiatives. These resources consist of three areas of responsibility: customer marketing (inclusive of digital marketing), myCoke B2B ordering platform, and graphic design. The Sr. Director is responsible for the development and implementation of strategies for each of these four areas, creating clear accountabilities, standardized service level agreements and standardized ROI analyses for each. Duties & Responsibilities
Develops CCCI's customer marketing strategy with an extensive focus on core customers led by Consolidated. Leads customer marketing team in the establishment of process that enables implementation of customer marketing strategies across assigned customer base. Works collaboratively with corporate partner customer marketing leadership to understand brand-centric communication strategies while incorporating them into customer marketing campaigns. Leads customer marketing team in the incorporation of customer marketing strategy into the customer joint business planning process. The process establishes mutual objectives leading to the establishment of KPIs that accomplish both customer and CCCI commercial objectives. Develops CCCI's digital customer marketing investment strategy inclusive of retailer media network investments. Collaborates with customer and RGM leadership on the development of an effective ROI analysis that drives a positive outcome for both customer growth and brand marketing impact. Serves as CCCI's marketing lead on the myCoke digital capabilities council. Provides recommendations on myCoke capabilities that enhance the user experience and drive incremental sales through the digital platform. Influences corporate partners and other council members on prioritization of enhancements and capability development. Leads CCCI's myCoke marketing strategy - translates CCCI's channel commercialization strategies into customer-facing B2B marketing campaigns that drive successful implementation of CCCI channel commercialization strategies through the digital platform. Leads CCCI's Graphic Design Team. Works collaboratively with corporate partners to understand brand-centric design and trademark guidelines. Combines brand-centric guidelines with channel and customer-centric guidelines. Develops process for project requests that aligns with capacity and prioritization expectations while establishing effective department SLAs. Collaborate with cross-department leadership (customer, procurement) to establish mutual accountabilities and deliverables. Knowledge, Skills, & Abilities
Leadership - Ability to lead and motivate an entire department across various marketing capabilities while establishing credibility with customer teams, corporate partners and other bottlers. Strategic Thinking - Ability to align marketing strategies with business objectives, anticipate and understand market trends and establish a long-term vision for success. Presentation Skills - Ability to create and communicate a definitive message through both verbal and written mediums. Ability to tell a story to a target audience in a clear, concise and effective manner. Data Driven Decision Making - Ability to review a wide array of data analytics and organize the inputs to arrive at a specific conclusion or objective. Digital Marketing Expertise - Proven experience in digital marketing capability to include both B2B and B2C marketing strategies and campaigns. Ability to develop campaigns that effectively reach the target audience with influential content and messaging. Project Management Skills - Ability to balance a wide array of projects and meet key timelines while following established process for brand and legal approvals. Minimum Qualifications
Bachelor's degree (4 years) Knowledge acquired through 7 or more years of relevant work experience Preferred Qualifications
Degree in Marketing, Business, or similar applicable field Work Environment
Office Environment
#LI-MP1 Equal Opportunity Employer - All qualified applicants will be considered for employment without regard to disability, protected veteran status, or any other characteristic protected by applicable law. ]]>
Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Requisition ID: 244494 Locations: Charlotte Click here to experience a
Day in the Life of our Teammates !
Uncap Your Potential at America's Largest Coca-Cola Bottler - Pour Your Passion into Purpose! We're more than beverages-we're building meaningful careers and vibrant communities. Join our team where your talent meets purpose, and every teammate directly shapes our success. Career Growth:
Clear pathways to advance and develop your career Competitive Benefits:
401(k) match + health coverage + employee stock purchase plan Purpose-Driven:
Create meaningful impact in the communities you serve Professional Development:
Dedicated training + personalized mentorship Join us - your refreshing new chapter starts here! Job Overview
The Sr. Director Marketing Capabilities is responsible for leading the team in providing marketing resources to support key customer growth initiatives. These resources consist of three areas of responsibility: customer marketing (inclusive of digital marketing), myCoke B2B ordering platform, and graphic design. The Sr. Director is responsible for the development and implementation of strategies for each of these four areas, creating clear accountabilities, standardized service level agreements and standardized ROI analyses for each. Duties & Responsibilities
Develops CCCI's customer marketing strategy with an extensive focus on core customers led by Consolidated. Leads customer marketing team in the establishment of process that enables implementation of customer marketing strategies across assigned customer base. Works collaboratively with corporate partner customer marketing leadership to understand brand-centric communication strategies while incorporating them into customer marketing campaigns. Leads customer marketing team in the incorporation of customer marketing strategy into the customer joint business planning process. The process establishes mutual objectives leading to the establishment of KPIs that accomplish both customer and CCCI commercial objectives. Develops CCCI's digital customer marketing investment strategy inclusive of retailer media network investments. Collaborates with customer and RGM leadership on the development of an effective ROI analysis that drives a positive outcome for both customer growth and brand marketing impact. Serves as CCCI's marketing lead on the myCoke digital capabilities council. Provides recommendations on myCoke capabilities that enhance the user experience and drive incremental sales through the digital platform. Influences corporate partners and other council members on prioritization of enhancements and capability development. Leads CCCI's myCoke marketing strategy - translates CCCI's channel commercialization strategies into customer-facing B2B marketing campaigns that drive successful implementation of CCCI channel commercialization strategies through the digital platform. Leads CCCI's Graphic Design Team. Works collaboratively with corporate partners to understand brand-centric design and trademark guidelines. Combines brand-centric guidelines with channel and customer-centric guidelines. Develops process for project requests that aligns with capacity and prioritization expectations while establishing effective department SLAs. Collaborate with cross-department leadership (customer, procurement) to establish mutual accountabilities and deliverables. Knowledge, Skills, & Abilities
Leadership - Ability to lead and motivate an entire department across various marketing capabilities while establishing credibility with customer teams, corporate partners and other bottlers. Strategic Thinking - Ability to align marketing strategies with business objectives, anticipate and understand market trends and establish a long-term vision for success. Presentation Skills - Ability to create and communicate a definitive message through both verbal and written mediums. Ability to tell a story to a target audience in a clear, concise and effective manner. Data Driven Decision Making - Ability to review a wide array of data analytics and organize the inputs to arrive at a specific conclusion or objective. Digital Marketing Expertise - Proven experience in digital marketing capability to include both B2B and B2C marketing strategies and campaigns. Ability to develop campaigns that effectively reach the target audience with influential content and messaging. Project Management Skills - Ability to balance a wide array of projects and meet key timelines while following established process for brand and legal approvals. Minimum Qualifications
Bachelor's degree (4 years) Knowledge acquired through 7 or more years of relevant work experience Preferred Qualifications
Degree in Marketing, Business, or similar applicable field Work Environment
Office Environment
#LI-MP1 Equal Opportunity Employer - All qualified applicants will be considered for employment without regard to disability, protected veteran status, or any other characteristic protected by applicable law. ]]>