Digital Marketing Specialist
Plan and execute digital marketing initiatives including web, marketing automation, text, email, social media, and various digital advertising campaigns. Collaborate closely with internal and external stakeholders to support digital initiatives tied to donor acquisition, engagement, and stewardship. Work with reporting and analytics teams to measure, track, and report on constituent and donor data in a variety of formats including CRM, marketing automation, online giving, and Excel. Write, create, edit, and implement emails on behalf of annual giving programs. Collaborate with other teams on planning, execution, and measurements of experiments and conversion tests on landing pages, emails, forms, social campaigns, ads, and other digital assets. Uphold brand standards for all digital and campaign assets and deploy campaign-related digital assets for campus partners across the university. Monitor changes in digital marketing environment and adopt and advocate for digital best practices across Texas Development. Assist in the documentation, support, and governance of digital marketing initiatives on behalf of donors, alumni, and friends of UT Austin. Work, in partnership with the Digital Engagement Team, MarComm, and Annual Giving for campaign and appeal code tracking buildout in Salesforce CRM (SPUR) and translating appeal code process into giving campaigns. Other related functions and duties as assigned.
Plan and execute digital marketing initiatives including web, marketing automation, text, email, social media, and various digital advertising campaigns. Collaborate closely with internal and external stakeholders to support digital initiatives tied to donor acquisition, engagement, and stewardship. Work with reporting and analytics teams to measure, track, and report on constituent and donor data in a variety of formats including CRM, marketing automation, online giving, and Excel. Write, create, edit, and implement emails on behalf of annual giving programs. Collaborate with other teams on planning, execution, and measurements of experiments and conversion tests on landing pages, emails, forms, social campaigns, ads, and other digital assets. Uphold brand standards for all digital and campaign assets and deploy campaign-related digital assets for campus partners across the university. Monitor changes in digital marketing environment and adopt and advocate for digital best practices across Texas Development. Assist in the documentation, support, and governance of digital marketing initiatives on behalf of donors, alumni, and friends of UT Austin. Work, in partnership with the Digital Engagement Team, MarComm, and Annual Giving for campaign and appeal code tracking buildout in Salesforce CRM (SPUR) and translating appeal code process into giving campaigns. Other related functions and duties as assigned.