Own the Story Behind an Iconic Consumer Brand—From Product Launch to Cultural MomentThis Jobot Job is hosted by: Brendan ThomasAre you a fit? Easy Apply now by clicking the "Apply" button
and sending us your resume.Salary: $140,000 - $170,000 per yearA bit about us:We’re a consumer-obsessed brand creating products and stories that inspire passion, loyalty, and community. From product innovation to cultural moments, everything we do is designed to connect deeply with customers and fuel long-term growth.Why join us?Meaningful ImpactExecutive visibility and influence across Brand, Product, Creative, Sales, and CommerceOwnership of the brand narrative from product innovation to in-market executionThe opportunity to build cultural moments, not just marketing assetsCompetitive CompensationHighly competitive base salary aligned with Director-level scope and experienceAnnual performance bonus tied to company and brand outcomesLong-term growth potential as the business scalesBenefits & PerksComprehensive medical, dental, and vision coverage401(k) with company matchGenerous paid time off and paid holidaysEmployee discounts on productsOngoing professional development and leadership growth opportunitiesCulture That Actually MattersEntrepreneurial, fast-moving environment where ideas turn into actionCollaborative teams that value creativity, curiosity, and accountabilityA place where great work is recognized and leaders are empowered to leadJob DetailsKey ResponsibilitiesOwn the brand narrative and ensure consistent storytelling across all channels, products, and customer touchpointsLead go-to-market (GTM) strategy for new product launches across DTC, retail, and marketplacesDevelop and manage the annual brand marketing roadmap and master calendar, aligning launches, seasonal moments, and campaignsOversee end-to-end brand campaigns, from briefing and creative alignment through execution and optimizationGuide content strategy across platforms, including long-form video, YouTube, and ecommerce contentEnsure best-in-class digital shelf execution, with a strong focus on Amazon content optimizationPartner with agencies to integrate SEO, AEO, and emerging discoverability strategies into content planningOwn content infrastructure and governance, including DAM, PIM, and syndicated product content workflowsAct as a cross-functional leader connecting Brand, Creative, Product, Sales, DTC, and Marketplace teamsSupport Sales and Trade Marketing with launch toolkits and retail storytelling frameworksManage external partners across PR, influencers, creators, and content productionCollaborate with Product and R&D teams to ensure technical accuracy and brand voice alignmentLead, mentor, and develop Product Marketing and Content Strategy team membersTrack performance and cultural impact of brand initiatives, tying creative work to business outcomesCore Skills & CapabilitiesBrand strategy and integrated marketing leadershipGo-to-market planning and product launch executionOmnichannel marketing (DTC, retail, marketplaces)Creative direction and brand storytellingContent strategy and editorial planningAmazon and digital shelf optimizationSEO and content discoverability strategyContent infrastructure management (DAM, PIM, syndicated content)Cross-functional leadership and stakeholder influenceAgency and partner managementStrong commercial and growth mindsetData-informed decision making paired with creative intuitionCandidate Requirements7–10+ years of experience in brand, product, or marketing leadership rolesBackground in CPG, Beauty, Personal Care, or adjacent consumer categoriesProven experience leading GTM strategies for new product launches across multiple channelsDemonstrated ownership of brand strategy and annual marketing roadmapsStrong creative instincts with the ability to give clear, actionable feedbackExperience managing and developing high-performing teamsTrack record of influencing cross-functional partners at multiple levelsExperience working with agencies across PR, influencer, and creator ecosystemsComfortable operating in a fast-paced, entrepreneurial environmentStrong communication skills with the ability to balance vision and executionInterested in hearing more? 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