Context & Impact
We're opening a new
Marketing Business Analyst
position to strengthen data-driven go-to-market decision-making and accelerate pipeline generation.
This role operates at the crossroads of
Marketing, Revenue Operations, Data and BI, and Sales
- acting as the analytical glue that turns fragmented data and inconsistent definitions into a single, trusted view of marketing performance and pipeline impact.
Your goal: deliver
trustworthy, actionable marketing analytics
that improve conversion rates and pipeline velocity from
Lead → MQL → Opportunity → Closed Won
over the next 6-12 months.
Challenge
The main challenges you'll face are: Building consistent, unified views of marketing data across multiple tools and teams Translating analytics into clear, actionable insights for leadership decision-making Driving ROI improvements through smarter budget allocation and funnel optimisation Key Responsibilities Own recurring
marketing performance reporting : weekly snapshots, monthly business reviews (ITO, ISV, MSP), and quarterly Marketing BR deck Deliver clear narrative insights on what's working, what's not, and why - by
region, GTM motion, channel, and campaign Analyse
funnel performance
(Lead → MQL → SQL → Opportunity → Closed Won), identify drop-offs, bottlenecks, and coordinate fixes Evaluate
channels, audience segments, and campaign types
to surface the fastest and most profitable deal sources Conduct
ROI analysis and forecasting
for marketing campaigns, tracking cost per lead, CAC, payback, and CLV Build and maintain
forecasting models
connecting marketing inputs to pipeline and revenue outcomes Partner with
Marketing Ops, RevOps, and BI teams
to improve tracking, dashboards, attribution, and data quality Maintain KPI definitions, data dictionaries, and document data transformations and lineage for marketing-critical views Drive
self-service analytics enablement
by designing user-friendly dashboards and running workshops or office hours Key Requirements
Hard skills: Proven experience in
Marketing Analytics
or
Business Intelligence
for
B2B SaaS Strong data visualisation skills and experience building
Salesforce
and
BI dashboards
(Discern, Snowflake) Proficiency in
SQL
and manipulating large datasets from multiple sources Knowledge of
Salesforce ,
Pardot ,
Salesforce Data Cloud , and
web analytics (GA4, Google Tag Manager) Expertise in
attribution modelling, funnel analytics, ROI, CAC, payback, and CLV
metrics Familiarity with
A/B testing
and core statistical concepts (significance, confidence intervals, test design) Bachelor's or Master's degree in
Business Analytics, Marketing, Data Science, or related field Soft skills:
Analytical, structured thinker with exceptional problem-solving and attention to detail Excellent
storytelling with data
- turning complex insights into actionable executive narratives Highly collaborative across
Marketing, Sales, RevOps, and BI , influencing without direct authority Autonomous, organised, and results-driven, with a bias toward continuous improvement Our Offer Competitive salary aligned with market benchmarks Benefits package adapted to local regulations Career growth and continuous learning opportunities Hybrid work model for employees near a Lansweeper office (min. 2 days / week onsite) Collaborative, global team environment across
Europe and North America Company Info
Lansweeper is the leader in Technology Asset Intelligence, providing a single source of truth for complete visibility across IT, OT, and IoT assets - including software - across the entire technology estate. Since 2004, Lansweeper has empowered organizations to stay competitive with accurate, actionable data that strengthens security, drives strategic decisions, and boosts operational efficiency. Trusted by over 20,000 customers - including CMA CGM, Rentokil, Fiskars, Nestlé, and Nvidia - Lansweeper serves enterprises, governments, financial institutions, nonprofit groups, and universities worldwide.
Our culture is built on four values: One Team
- united across boundaries We Care
- customers and people at the center We Grow
- learning, sharing, improving We Deliver
- focusing on what truly matters Team Info
You'll join our
cross-functional Growth Operations team , working closely with
Marketing, RevOps, Data Engineering, and Sales Operations . Team size: approximately 4-6 professionals, distributed across
Europe and North America .
Call to Action
Ready to join us? Click
Apply now
or share this role with someone in your network.
US: Diversity Statement - Equal Employment Opportunity It is Lansweeper's policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws.
We're opening a new
Marketing Business Analyst
position to strengthen data-driven go-to-market decision-making and accelerate pipeline generation.
This role operates at the crossroads of
Marketing, Revenue Operations, Data and BI, and Sales
- acting as the analytical glue that turns fragmented data and inconsistent definitions into a single, trusted view of marketing performance and pipeline impact.
Your goal: deliver
trustworthy, actionable marketing analytics
that improve conversion rates and pipeline velocity from
Lead → MQL → Opportunity → Closed Won
over the next 6-12 months.
Challenge
The main challenges you'll face are: Building consistent, unified views of marketing data across multiple tools and teams Translating analytics into clear, actionable insights for leadership decision-making Driving ROI improvements through smarter budget allocation and funnel optimisation Key Responsibilities Own recurring
marketing performance reporting : weekly snapshots, monthly business reviews (ITO, ISV, MSP), and quarterly Marketing BR deck Deliver clear narrative insights on what's working, what's not, and why - by
region, GTM motion, channel, and campaign Analyse
funnel performance
(Lead → MQL → SQL → Opportunity → Closed Won), identify drop-offs, bottlenecks, and coordinate fixes Evaluate
channels, audience segments, and campaign types
to surface the fastest and most profitable deal sources Conduct
ROI analysis and forecasting
for marketing campaigns, tracking cost per lead, CAC, payback, and CLV Build and maintain
forecasting models
connecting marketing inputs to pipeline and revenue outcomes Partner with
Marketing Ops, RevOps, and BI teams
to improve tracking, dashboards, attribution, and data quality Maintain KPI definitions, data dictionaries, and document data transformations and lineage for marketing-critical views Drive
self-service analytics enablement
by designing user-friendly dashboards and running workshops or office hours Key Requirements
Hard skills: Proven experience in
Marketing Analytics
or
Business Intelligence
for
B2B SaaS Strong data visualisation skills and experience building
Salesforce
and
BI dashboards
(Discern, Snowflake) Proficiency in
SQL
and manipulating large datasets from multiple sources Knowledge of
Salesforce ,
Pardot ,
Salesforce Data Cloud , and
web analytics (GA4, Google Tag Manager) Expertise in
attribution modelling, funnel analytics, ROI, CAC, payback, and CLV
metrics Familiarity with
A/B testing
and core statistical concepts (significance, confidence intervals, test design) Bachelor's or Master's degree in
Business Analytics, Marketing, Data Science, or related field Soft skills:
Analytical, structured thinker with exceptional problem-solving and attention to detail Excellent
storytelling with data
- turning complex insights into actionable executive narratives Highly collaborative across
Marketing, Sales, RevOps, and BI , influencing without direct authority Autonomous, organised, and results-driven, with a bias toward continuous improvement Our Offer Competitive salary aligned with market benchmarks Benefits package adapted to local regulations Career growth and continuous learning opportunities Hybrid work model for employees near a Lansweeper office (min. 2 days / week onsite) Collaborative, global team environment across
Europe and North America Company Info
Lansweeper is the leader in Technology Asset Intelligence, providing a single source of truth for complete visibility across IT, OT, and IoT assets - including software - across the entire technology estate. Since 2004, Lansweeper has empowered organizations to stay competitive with accurate, actionable data that strengthens security, drives strategic decisions, and boosts operational efficiency. Trusted by over 20,000 customers - including CMA CGM, Rentokil, Fiskars, Nestlé, and Nvidia - Lansweeper serves enterprises, governments, financial institutions, nonprofit groups, and universities worldwide.
Our culture is built on four values: One Team
- united across boundaries We Care
- customers and people at the center We Grow
- learning, sharing, improving We Deliver
- focusing on what truly matters Team Info
You'll join our
cross-functional Growth Operations team , working closely with
Marketing, RevOps, Data Engineering, and Sales Operations . Team size: approximately 4-6 professionals, distributed across
Europe and North America .
Call to Action
Ready to join us? Click
Apply now
or share this role with someone in your network.
US: Diversity Statement - Equal Employment Opportunity It is Lansweeper's policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws.