They say you are the company you keep - and at Cracker Barrel, we take that seriously. At the Store Support Center, we're in the business of serving those who serve our guests. Whether you're designing solutions, telling our story, or setting our teams up for success, your work makes a difference every single day. Here, the work means more because we take pride in doing it together. So, join our team and find your place, because here...we're all in good company.
What You'll Do - You'll Make the Moment
Key Responsibilities
Content Strategy & Execution
-
Develop and implement content strategies for Cracker Barrel's website and mobile app,
aligned with brand goals and seasonal campaigns.
-
Create and manage general and personalized content experiences, including homepage
features, landing pages, and in
-
app modules.
-
Collaborate with cross
-
functional teams to support promotional offers, gift card
campaigns, and Rewards loyalty program initiatives.
-
Ensure content supports both restaurant and retail ecommerce conversion goals.
-
Partner with creative, merchandising, and IT teams
and agencies
to ensure content is
visually compelling, technically sound, and on
-
brand.
Brand Storytelling & Campaign Support
-
Translate brand narratives into engaging digital experiences that reflect Cracker Barrel's
values and heritage.
-
Support integrated marketing campaigns with tailored digital content across web and
app platforms.
-
Monitor performance metrics and optimize content based on engagement, conversion
and SEO.
Digital Listings Management
-
Own and maintain Cracker Barrel's online location listings across Sitecore CMS, Google
Business Profile, Apple Maps, Yelp, and other platforms
-
Ensure accuracy and consistency of store hours, services, and location details
-
Collaborate with operations and customer service teams to address listing updates.
Performance Metrics
-
Website and app engagement (CTR, bounce rate, time on page)
-
Conversion rates for ecommerce and promotional campaigns
-
Loyalty program sign
-
ups and engagement
-
Accuracy and visibility of location listings
-
SEO performance and organic traffic growth
Qualifications
Required
Bachelor's degree in Marketing, Communications, Digital Media, or related field
3+ years of experience in digital marketing, content strategy, or ecommerce
Hands-on experience with CMS platforms (Sitecore preferred)
Familiarity with Google Business Profile, Apple Maps, and local SEO best practices
Strong writing, editing, and storytelling skills
Analytical mindset with experience using tools like Google Analytics, Adobe Analytics, or similar
Preferred
Experience in QSR, hospitality, or retail industries
Working knowledge of personalization engines and loyalty platforms
Basic HTML/CSS understanding
Experience with mobile app content management
Focus on You
We're all about making sure you're taken care of too. Here's what's in it for you:
Good Work Deserves Good Pay: Competitive Annual Salary | Annual Bonus Opportunities
Support That Goes Beyond the Clock: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program
Grow and Thrive Your Way: Business Resource Groups | Tuition Reimbursement | Professional Development
Culture of Belonging:Support that starts on day one | Onboarding, training, and development to help you thrive | Recognition programs and employee events that bring us together
Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
More Perks, Just Because: 35% Discount on Cracker Barrel Food and Retail items | Exclusive Biscuit Perks like discounts on home, travel, cell phones, and more!
A Little About Us
Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it's become even more - somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots -- always serving up more than a meal.
See for yourself. Apply now.
Cracker Barrel is an equal opportunity employer.
Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.
They say you are the company you keep-And at Cracker Barrel we take that seriously.
Bringing together folks who share a sense of pride in their work, and joy in hospitality. While building teams where everyone can see how much their contribution is valued.
Because making a difference in someone's life can feel big-But it's often the smallest moments that make the deepest impact.
We're all in this together-to make a real difference for our guests, every day.
That's why, at Cracker Barrel, you're all in good company.
Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it's become even more-somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots-always serving up more than a meal.
In compliance with federal and state equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. Qualified applicants are considered for employment according to the laws of the respective state of employment. If you feel this policy has been violated, you may report such instances to the Employee Relations Department online (http://www.crackerbarrel.com/contact-us/employee/ ) or toll free at 1 800-333-9566.
Cracker Barrel does not unlawfully discriminate in hiring. If you are interested in applying for a position and need a reasonable accommodation during the application process, please contact (1-800-333-9566) so that we can work with you to reasonably accommodate you. Note that individuals who have any hearing impairment will be reasonably accommodated in the application process.
What You'll Do - You'll Make the Moment
Key Responsibilities
Content Strategy & Execution
-
Develop and implement content strategies for Cracker Barrel's website and mobile app,
aligned with brand goals and seasonal campaigns.
-
Create and manage general and personalized content experiences, including homepage
features, landing pages, and in
-
app modules.
-
Collaborate with cross
-
functional teams to support promotional offers, gift card
campaigns, and Rewards loyalty program initiatives.
-
Ensure content supports both restaurant and retail ecommerce conversion goals.
-
Partner with creative, merchandising, and IT teams
and agencies
to ensure content is
visually compelling, technically sound, and on
-
brand.
Brand Storytelling & Campaign Support
-
Translate brand narratives into engaging digital experiences that reflect Cracker Barrel's
values and heritage.
-
Support integrated marketing campaigns with tailored digital content across web and
app platforms.
-
Monitor performance metrics and optimize content based on engagement, conversion
and SEO.
Digital Listings Management
-
Own and maintain Cracker Barrel's online location listings across Sitecore CMS, Google
Business Profile, Apple Maps, Yelp, and other platforms
-
Ensure accuracy and consistency of store hours, services, and location details
-
Collaborate with operations and customer service teams to address listing updates.
Performance Metrics
-
Website and app engagement (CTR, bounce rate, time on page)
-
Conversion rates for ecommerce and promotional campaigns
-
Loyalty program sign
-
ups and engagement
-
Accuracy and visibility of location listings
-
SEO performance and organic traffic growth
Qualifications
Required
Bachelor's degree in Marketing, Communications, Digital Media, or related field
3+ years of experience in digital marketing, content strategy, or ecommerce
Hands-on experience with CMS platforms (Sitecore preferred)
Familiarity with Google Business Profile, Apple Maps, and local SEO best practices
Strong writing, editing, and storytelling skills
Analytical mindset with experience using tools like Google Analytics, Adobe Analytics, or similar
Preferred
Experience in QSR, hospitality, or retail industries
Working knowledge of personalization engines and loyalty platforms
Basic HTML/CSS understanding
Experience with mobile app content management
Focus on You
We're all about making sure you're taken care of too. Here's what's in it for you:
Good Work Deserves Good Pay: Competitive Annual Salary | Annual Bonus Opportunities
Support That Goes Beyond the Clock: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program
Grow and Thrive Your Way: Business Resource Groups | Tuition Reimbursement | Professional Development
Culture of Belonging:Support that starts on day one | Onboarding, training, and development to help you thrive | Recognition programs and employee events that bring us together
Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
More Perks, Just Because: 35% Discount on Cracker Barrel Food and Retail items | Exclusive Biscuit Perks like discounts on home, travel, cell phones, and more!
A Little About Us
Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it's become even more - somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots -- always serving up more than a meal.
See for yourself. Apply now.
Cracker Barrel is an equal opportunity employer.
Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.
They say you are the company you keep-And at Cracker Barrel we take that seriously.
Bringing together folks who share a sense of pride in their work, and joy in hospitality. While building teams where everyone can see how much their contribution is valued.
Because making a difference in someone's life can feel big-But it's often the smallest moments that make the deepest impact.
We're all in this together-to make a real difference for our guests, every day.
That's why, at Cracker Barrel, you're all in good company.
Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it's become even more-somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots-always serving up more than a meal.
In compliance with federal and state equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. Qualified applicants are considered for employment according to the laws of the respective state of employment. If you feel this policy has been violated, you may report such instances to the Employee Relations Department online (http://www.crackerbarrel.com/contact-us/employee/ ) or toll free at 1 800-333-9566.
Cracker Barrel does not unlawfully discriminate in hiring. If you are interested in applying for a position and need a reasonable accommodation during the application process, please contact (1-800-333-9566) so that we can work with you to reasonably accommodate you. Note that individuals who have any hearing impairment will be reasonably accommodated in the application process.