Search Manager - SEO, AEO and Generative Discovery
Canyon Ranch, Fort Worth, Texas, United States, 76102
Overview
Canyon Ranch guides the pursuit of wellbeing on a path through immersive destinations to a lifetime of proven answers. We inspire your well way of life through Integral Answers, Personal Guidance, Lifetime Impact and Evidence-based Progress.
Canyon Ranch is now seeking a Search Manager (SEO/AEO) for our Marketing team.
In this role, you'll lead how Canyon Ranch is discovered across search engines and AI-powered platforms. You will shape SEO and AEO strategy to improve visibility, relevance, and organic growth across digital channels. Working cross-functionally, you'll ensure our content performs strongly in Google, voice search, and generative AI results.
Responsibilities
WHAT YOU'LL DO AS A CANYON RANCH COLLEAGUE Lead SEO and AEO strategy to increase qualified organic traffic and AI-driven visibility Optimize site content for search engines, voice search, and generative AI results Analyze keyword intent, SERP trends, and user behavior to guide content strategy Partner with content, brand, and digital teams to improve search performance Monitor rankings, traffic, and conversions using SEO analytics platforms Test, refine, and scale on-page, technical, and schema-based SEO improvements Qualifications
WHAT YOU'LL NEED TO BE SUCCESSFUL
Bring hands-on experience with 2-4 years of SEO, AEO, and organic search growth Use platforms like
Google Analytics (GA4), Google Search Console, and Tag Manager Apply SEO tools such as
Ahrefs, SEMrush, Moz, or Screaming Frog Optimize content within
CMS platforms (WordPress, AEM, or similar) Implement technical SEO fundamentals including
schema markup, page speed, and indexing Analyze performance using
keyword research, rank tracking, and crawl diagnostics Collaborate using
project management and data visualization tools
(Jira, Asana, Looker) NICE TO HAVE BUT NOT REQUIRED
Experience with health, wellness, fitness, or other credibility-sensitive content categories. Familiarity with E-E-A-T concepts and content quality standards. Exposure to schema/structured data, AEO tactics, or SERP feature optimization. Early experimentation evaluating brand visibility in AI-generated answers. WHAT YOU'LL RECEIVE AS A CANYON RANCH COLLEAGUE
Use of services and facilities including the spa, fitness classes, lectures, and overnight stays at all Canyon Ranch locations nationwide. Generous health plan including Health, Dental and Vision after 30 days of employment 25 Days of personal (vacation/sick) and holiday time off Supplemental Health care options (including Accidental, Critical Illness and Hospital care) Employer-paid life insurance and Employee Assistance Program Paid Maternity leave
WORK LOCATION:
This position will is based in the U.S. and work remotely
Applicants must be authorized to work for any employer in the U.S.
We are unable to sponsor or take over sponsorship of an employment Visa at this time.
#LI-REMOTE #LI-DJ1
Canyon Ranch guides the pursuit of wellbeing on a path through immersive destinations to a lifetime of proven answers. We inspire your well way of life through Integral Answers, Personal Guidance, Lifetime Impact and Evidence-based Progress.
Canyon Ranch is now seeking a Search Manager (SEO/AEO) for our Marketing team.
In this role, you'll lead how Canyon Ranch is discovered across search engines and AI-powered platforms. You will shape SEO and AEO strategy to improve visibility, relevance, and organic growth across digital channels. Working cross-functionally, you'll ensure our content performs strongly in Google, voice search, and generative AI results.
Responsibilities
WHAT YOU'LL DO AS A CANYON RANCH COLLEAGUE Lead SEO and AEO strategy to increase qualified organic traffic and AI-driven visibility Optimize site content for search engines, voice search, and generative AI results Analyze keyword intent, SERP trends, and user behavior to guide content strategy Partner with content, brand, and digital teams to improve search performance Monitor rankings, traffic, and conversions using SEO analytics platforms Test, refine, and scale on-page, technical, and schema-based SEO improvements Qualifications
WHAT YOU'LL NEED TO BE SUCCESSFUL
Bring hands-on experience with 2-4 years of SEO, AEO, and organic search growth Use platforms like
Google Analytics (GA4), Google Search Console, and Tag Manager Apply SEO tools such as
Ahrefs, SEMrush, Moz, or Screaming Frog Optimize content within
CMS platforms (WordPress, AEM, or similar) Implement technical SEO fundamentals including
schema markup, page speed, and indexing Analyze performance using
keyword research, rank tracking, and crawl diagnostics Collaborate using
project management and data visualization tools
(Jira, Asana, Looker) NICE TO HAVE BUT NOT REQUIRED
Experience with health, wellness, fitness, or other credibility-sensitive content categories. Familiarity with E-E-A-T concepts and content quality standards. Exposure to schema/structured data, AEO tactics, or SERP feature optimization. Early experimentation evaluating brand visibility in AI-generated answers. WHAT YOU'LL RECEIVE AS A CANYON RANCH COLLEAGUE
Use of services and facilities including the spa, fitness classes, lectures, and overnight stays at all Canyon Ranch locations nationwide. Generous health plan including Health, Dental and Vision after 30 days of employment 25 Days of personal (vacation/sick) and holiday time off Supplemental Health care options (including Accidental, Critical Illness and Hospital care) Employer-paid life insurance and Employee Assistance Program Paid Maternity leave
WORK LOCATION:
This position will is based in the U.S. and work remotely
Applicants must be authorized to work for any employer in the U.S.
We are unable to sponsor or take over sponsorship of an employment Visa at this time.
#LI-REMOTE #LI-DJ1