Senior Content Marketing Strategist
Unity Technologies, San Francisco, California, United States, 94199
Remote, USA
Senior Content Marketing Strategist
Department
Marketing & Communications
Requisition ID
JOBREQ-2615497
Your New Role
We are seeking a passionate and results-oriented content marketing expert to become part of our dynamic Industry Content Marketing team. This team plays a crucial role in crafting content that supports the go-to-market (GTM) strategy for various industry verticals, such as automotive, manufacturing, healthcare, retail, AEC, and aerospace.
In this role, you will be responsible for developing, implementing, and delivering a robust content strategy, creating compelling content marketing materials across diverse formats.
Key Responsibilities
Develop a continuous stream of engaging content that aligns with our GTM strategy, designed to be utilized at various touchpoints throughout the user journey. Content may include case studies, industry reports, e-books, webinars, videos, blog posts, promotional copy, and emails.
Oversee the customer story pipeline by identifying and crafting narratives that effectively showcase customer experiences in formats that resonate with our GTM strategy.
Analyze and optimize content performance using data-driven insights.
Lead the development and execution of content strategies that align with overarching business goals, particularly in demand generation.
Collaborate closely with cross-functional teams to achieve shared objectives related to GTM success.
What We Are Looking For A solid history of creating high-quality content that drives engagement, retention, and acquisition, aligned with our messaging and positioning strategy.
Ability to simplify complex concepts into narratives tailored to specific audiences.
A proactive individual who can identify, develop, and implement effective content strategies that enhance our marketing efforts.
Excellent collaboration skills to work alongside diverse teams, including product marketing, growth marketing, creative, events, and web development.
Strong communicator capable of engaging with various internal stakeholders, including peers and upper management.
Familiarity with multi-channel marketing campaigns and an understanding of their execution.
Exceptional time management abilities, focused on prioritizing tasks and delivering results within a fast-paced environment.
Preferred Qualifications Experience in B2B GTM strategies within a SaaS context.
Marketing experience and understanding of the automotive, manufacturing, healthcare, or AEC sectors.
Additional Information This role does not offer relocation assistance.
Visa sponsorship is not available for this position.
Benefits At Unity, we prioritize the well-being and work-life balance of our team members. While benefit offerings may vary based on location and employment status, here are some of the ways we show our commitment to our employees: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family care programs | Office food snacks | Mental Health and Wellbeing programs | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program Life at Unity Unity is at the forefront of facilitating the creation and growth of games and interactive experiences. Our platform empowers creators ranging from game developers to architects and filmmakers, providing them with the tools to bring their visions to life across various mediums. As a powerful player in the gaming industry, we have supported the creation of many of the top mobile games as of Q3 2024, with billions of downloads each month on applications made with Unity. Unity is an equal opportunity employer, committed to fostering an inclusive and innovative workplace. We celebrate the diversity of our employees across various demographics and strive to accommodate all individuals to ensure a positive interview experience. This position requires a professional command of English, as it involves frequent communication with global colleagues and partners. Unsolicited resumes from headhunters and recruitment agencies are not accepted. We do not pay fees to any third-party agency that does not have a signed agreement with us. Your privacy is important to us. Please review our privacy policy regarding applicants for more information. The salary range for this position is $94,000 - $115,000 USD, depending on experience and location.
Oversee the customer story pipeline by identifying and crafting narratives that effectively showcase customer experiences in formats that resonate with our GTM strategy.
Analyze and optimize content performance using data-driven insights.
Lead the development and execution of content strategies that align with overarching business goals, particularly in demand generation.
Collaborate closely with cross-functional teams to achieve shared objectives related to GTM success.
What We Are Looking For A solid history of creating high-quality content that drives engagement, retention, and acquisition, aligned with our messaging and positioning strategy.
Ability to simplify complex concepts into narratives tailored to specific audiences.
A proactive individual who can identify, develop, and implement effective content strategies that enhance our marketing efforts.
Excellent collaboration skills to work alongside diverse teams, including product marketing, growth marketing, creative, events, and web development.
Strong communicator capable of engaging with various internal stakeholders, including peers and upper management.
Familiarity with multi-channel marketing campaigns and an understanding of their execution.
Exceptional time management abilities, focused on prioritizing tasks and delivering results within a fast-paced environment.
Preferred Qualifications Experience in B2B GTM strategies within a SaaS context.
Marketing experience and understanding of the automotive, manufacturing, healthcare, or AEC sectors.
Additional Information This role does not offer relocation assistance.
Visa sponsorship is not available for this position.
Benefits At Unity, we prioritize the well-being and work-life balance of our team members. While benefit offerings may vary based on location and employment status, here are some of the ways we show our commitment to our employees: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family care programs | Office food snacks | Mental Health and Wellbeing programs | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program Life at Unity Unity is at the forefront of facilitating the creation and growth of games and interactive experiences. Our platform empowers creators ranging from game developers to architects and filmmakers, providing them with the tools to bring their visions to life across various mediums. As a powerful player in the gaming industry, we have supported the creation of many of the top mobile games as of Q3 2024, with billions of downloads each month on applications made with Unity. Unity is an equal opportunity employer, committed to fostering an inclusive and innovative workplace. We celebrate the diversity of our employees across various demographics and strive to accommodate all individuals to ensure a positive interview experience. This position requires a professional command of English, as it involves frequent communication with global colleagues and partners. Unsolicited resumes from headhunters and recruitment agencies are not accepted. We do not pay fees to any third-party agency that does not have a signed agreement with us. Your privacy is important to us. Please review our privacy policy regarding applicants for more information. The salary range for this position is $94,000 - $115,000 USD, depending on experience and location.