Marketing Manager – Qualified Lead Generation
Location:
Richardson, TX (Onsite) Department:
Marketing (Revenue-Aligned) Reports to:
Chief Sales Officer (with dotted line to CEO)
Why Join DebtBlue? DebtBlue is a mission-driven organization dedicated to helping individuals and families regain financial stability by negotiating and resolving unsecured debts such as credit cards, medical bills, and more. Our team operates with empathy, urgency, and a commitment to doing what's right for the consumer-helping people navigate financial hardship and work toward a more secure future. As an onsite team in Richardson, TX, we collaborate closely across departments, move quickly, and rely on data-driven decision-making. If you're energized by meaningful work, measurable impact, and being part of a company that truly helps people get back on their feet, DebtBlue offers a place to do work that matters.
About the Role We're looking for a
performance-driven Marketing Manager
who lives and breathes qualified lead generation. Your mission: build, optimize, and scale lead channels that consistently deliver prospects who are ready, able, and likely to enroll.
This is
not
a brand, social, or awareness-focused role. Ninety percent of your work will center on
sourcing, testing, optimizing, and scaling
lead channels that convert into enrolled deals at an acceptable CAC.
If you thrive in data, love experimenting with channels, and care deeply about downstream revenue-not vanity metrics-you'll feel right at home here.
What You'll Achieve Your success will directly translate into sales outcomes. In this role, you will:
Deliver
fewer but higher-quality leads , resulting in higher close rates.
Reduce
cost per enrolled customer
quarter-over-quarter.
Bring transparency and data clarity to which channels actually produce
revenue , not just leads.
Align Marketing and Sales around a shared definition of "qualified."
Key Responsibilities
Own the
end-to-end qualified lead generation strategy
across paid media, affiliates, partners, and lead vendors.
Continuously
test, evaluate, and optimize
lead sources for contact rate, conversion, and cost per enrollment.
Define and enforce
lead quality standards
in partnership with Sales leadership.
Audit all lead sources for
intent, data accuracy, and compliance .
Track
full-funnel performance
from lead > ticket to conversion > enrollment and diagnose breakdowns with objective data.
Manage and negotiate
vendor and partner relationships , ensuring they meet performance benchmarks.
Own and optimize the
lead generation budget
with a clear ROI and revenue-first mindset.
Maintain tight alignment with Sales and deliver
data-driven insights
that improve performance.
KPIs You'll Own
Cost per enrolled customer (primary KPI)
Lead-to-enrollment conversion rate by source
Contact rate by source
Qualified lead acceptance rate from Sales
Budget efficiency & ROI
What You Bring
5+ years in
performance marketing
or
demand generation
Proven ownership of
lead quality
and
downstream revenue impact
Strong analytical, commercial, and data-driven mindset
Experience working with
high-velocity sales teams
Vendor negotiation and
budget ownership
experience
What This Role Is NOT To be clear, this is not:
A brand or social media marketing position
A content-first or engagement/vanity-metric-driven role
A call-scoring, QA, or sales-policing job
If you prefer top-of-funnel brand storytelling or purely creative work, this role will not be a fit.
Who Thrives Here Someone who is:
Obsessed with
performance metrics , not impressions
Energized by
testing, scaling, and optimization
Motivated by
revenue accountability
Comfortable moving fast, iterating quickly, and owning results end-to-end
#J-18808-Ljbffr
Richardson, TX (Onsite) Department:
Marketing (Revenue-Aligned) Reports to:
Chief Sales Officer (with dotted line to CEO)
Why Join DebtBlue? DebtBlue is a mission-driven organization dedicated to helping individuals and families regain financial stability by negotiating and resolving unsecured debts such as credit cards, medical bills, and more. Our team operates with empathy, urgency, and a commitment to doing what's right for the consumer-helping people navigate financial hardship and work toward a more secure future. As an onsite team in Richardson, TX, we collaborate closely across departments, move quickly, and rely on data-driven decision-making. If you're energized by meaningful work, measurable impact, and being part of a company that truly helps people get back on their feet, DebtBlue offers a place to do work that matters.
About the Role We're looking for a
performance-driven Marketing Manager
who lives and breathes qualified lead generation. Your mission: build, optimize, and scale lead channels that consistently deliver prospects who are ready, able, and likely to enroll.
This is
not
a brand, social, or awareness-focused role. Ninety percent of your work will center on
sourcing, testing, optimizing, and scaling
lead channels that convert into enrolled deals at an acceptable CAC.
If you thrive in data, love experimenting with channels, and care deeply about downstream revenue-not vanity metrics-you'll feel right at home here.
What You'll Achieve Your success will directly translate into sales outcomes. In this role, you will:
Deliver
fewer but higher-quality leads , resulting in higher close rates.
Reduce
cost per enrolled customer
quarter-over-quarter.
Bring transparency and data clarity to which channels actually produce
revenue , not just leads.
Align Marketing and Sales around a shared definition of "qualified."
Key Responsibilities
Own the
end-to-end qualified lead generation strategy
across paid media, affiliates, partners, and lead vendors.
Continuously
test, evaluate, and optimize
lead sources for contact rate, conversion, and cost per enrollment.
Define and enforce
lead quality standards
in partnership with Sales leadership.
Audit all lead sources for
intent, data accuracy, and compliance .
Track
full-funnel performance
from lead > ticket to conversion > enrollment and diagnose breakdowns with objective data.
Manage and negotiate
vendor and partner relationships , ensuring they meet performance benchmarks.
Own and optimize the
lead generation budget
with a clear ROI and revenue-first mindset.
Maintain tight alignment with Sales and deliver
data-driven insights
that improve performance.
KPIs You'll Own
Cost per enrolled customer (primary KPI)
Lead-to-enrollment conversion rate by source
Contact rate by source
Qualified lead acceptance rate from Sales
Budget efficiency & ROI
What You Bring
5+ years in
performance marketing
or
demand generation
Proven ownership of
lead quality
and
downstream revenue impact
Strong analytical, commercial, and data-driven mindset
Experience working with
high-velocity sales teams
Vendor negotiation and
budget ownership
experience
What This Role Is NOT To be clear, this is not:
A brand or social media marketing position
A content-first or engagement/vanity-metric-driven role
A call-scoring, QA, or sales-policing job
If you prefer top-of-funnel brand storytelling or purely creative work, this role will not be a fit.
Who Thrives Here Someone who is:
Obsessed with
performance metrics , not impressions
Energized by
testing, scaling, and optimization
Motivated by
revenue accountability
Comfortable moving fast, iterating quickly, and owning results end-to-end
#J-18808-Ljbffr