Habitat America is hiring: Digital Marketing Specialist in Annapolis

DIGITAL MARKETING SPECIALIST

TYPE OF WORK:
Marketing

SKILLS, KNOWLEDGE AND PERSONAL CHARACTERISTICS:
•Minimum of one year of property management experience or equivalent time spent in an entry level marketing role
•Analytical thinking with previous data analytics and/or digital marketing experience a plus
•Positive, can-do attitude and a strong desire to deliver great service
•Drive to continuously learn and develop skills
•Highly organized with a keen eye for detail
•Fresh ideas and perspectives
•Strong business writing and verbal communications
•Knowledge of Microsoft Office Suite required
•Familiarity of CRM platforms
•Strong familiarity with internet listing services (Apartments.com, Zillow, etc.) and social media platforms (Google Analytics, Facebook, Twitter, YouTube, LinkedIn, etc.)

SUMMARY OF FUNCTIONS:
Responsible for executing sound marketing strategies through digital and some print media and identifying trends in the market for our properties. Also responsible for preparing, reviewing and updating marketing initiatives for properties with online advertising for our individual property websites and internet listings, and on the Habitat America company website. This position will be responsible for managing all aspects of consumer online efforts within the company and for the individual properties we manage.

MAJOR DUTIES AND RESPONSIBILITIES:
Duties may include, but are not limited to:

Marketing Implementation
1.Understanding of the affordable housing sector
2.Understand unique marketing needs of each property and lead the implementation of the digital marketing aspect of the approved marketing plans.
3.Research and execute various marketing opportunities
4.Execute approved media plans - create and onboard listings, and maintain all internet listings
5.Continuously perform audits of each property's web presence and make revisions as needed to copy, images, etc. to ensure accuracy.
6.Maintain and update Habitat America's website,
7.Support Graphic Designer with creating eblast automation - analyze and leverage best practices
8.Support Senior Marketing Associate with property level prospect events with ideas for activation and appropriate marketing communications
9.Manage day-to-day CRM functionality by maintaining automation workflows, monitoring lead activity, and ensuring timely and effective lead-nurturing follow-up.
10.Performs other related duties as assigned by management

Lead Acquisition Tracking and Analysis
1.Provide reporting and analysis of lead generation and website traffic data
2.Use tracking tools, such as phone numbers and tracking URLs to effectively monitor campaign success
3.Ensure correct source attribution by ongoing testing of tracking numbers, URLs, emails
4.Closely follow Sales and Traffic reports for occupancy and lead generation performance for assigned properties
5.Manage ILS contracts by providing notices necessary according to the agreement
6.Maintaining contracts and keeping up to date on term end dates of all ILS
7.Lead management

ORGANIZATIONAL RELATIONSHIPS:
Reports directly to the Marketing Manager. Works with other members of the Marketing Department, Operations Department, Compliance Department, Property Managers, and Leasing Agents. The Digital Marketing Specialist will also partner with external teams to drive customers to Habitat America-managed communities.

OTHER REQUIREMENTS:
Average work hours are 9:00 a.m. to 5:00 p.m., Monday through Friday.

OVERTIME REQUIREMENTS:
As needed for rush projects and marketing emergencies when designated by Marketing Manager, or executive management. All overtime requires management approval.

PHYSICAL REQUIREMENTS:
This position will require extensive sitting or standing at computer station, mobility throughout the office.

TRANSPORTATION:
Must have dependable transportation and valid driver's license. Must provide proof of liability insurance for same.

EDUCATION:
College degree preferred. Concentration in marketing, business or related discipline required.

EOE.