KOBOLD Instruments is hiring: Web Developer and Digital Marketing Specialist in

KOBOLD Instruments, Inc. is a world leading manufacturer of process measurement sensors and controls for use in the area of Flow, Level, Temperature, and Pressure. Why Join KOBOLD? At KOBOLD, our core values—Adaptable, Initiative, Bring Your Best, Interdependent, Transparent Communication, and Accountability—shape our culture and guide our daily work. Join a team where your contributions matter.

As our KOBOLD team in Pittsburgh continues to grow into the industrial instrumentation partner of choice, we are seeking a Web Developer and Digital Marketing Specialist to deliver our company and product message to potential and current customers and target audience on a hybrid basis in the Pittsburgh area.

What will I do?

Execute comprehensive digital marketing initiatives and contribute to the overall success of marketing campaigns with the Marketing Manager and Project Engineer.

• Company Website - Manage all technical aspects of company website utilizing the Modx platform (our current preferred CMS which is a code heavy/developer site) performing updates, functionality enhancements, and site architecture.
• Apps – Develop apps with team to enhance elements like product selection and configuration
• SEO - Implement and maintain technical SEO requirements (content created by other team members) and on-page optimization strategies.
• Digital Marketing Analytics - Manage Google Analytics, Google Tag Manager, and comprehensive marketing analytics tracking.
• Google Ads Campaigns - Create, manage, and optimize Google Ads campaigns including search and display.
• Marketing Trends – Stay current with digital marketing technology trends and best practices.

What would make you a great fit:

• Bachelor’s degree (or self-taught) in Web Development, Marketing, Graphic Design, or related field
• The ideal candidate will possess 3-4 years of digital marketing experience with hands-on technical implementation
• Experience with web and app development (Modx, HTML, CSS, basic JavaScript)
• Google Ads certification (required – but can acquire on the job with us)
• Analytics platform expertise (Google Analytics, GTM)
• Ability to thrive in a lean marketing department with goals/KPIs for success measurement
• Team player who can adapt to business needs, and enjoys researching new trends
• You bring your best every day!

If you have an entrepreneurial spirit, awesome communication ability, and a team player attitude with an enthusiasm to help innovate and execute digital marketing strategy for a great company, let’s talk!